Travel and Tourism pros: here's a brief checklist to help you avoid common social media mistakes.

1. 9 Key Tactics to Avoid Social Media
Missteps
 Have FUN and be social
 Update your cover photos to reflect what you’re selling now
o Facebook Cover Photo
o Twitter Image and background
o LinkedIn Company profile banner image
o Google+ business page banner
o Add a Pinterest board and place it first in your line-up of boards
o Use a banner image on your next e-mail blast
o Change your images on your blog banner
 Study and monitor which posts are popular with your audience.
o Replicate them
 Listen to your audience, your suppliers and your competition
 Post regularly
 Optimize with key words in:
o The About section on your Facebook page
o Tags and categories on your blog
o The Excerpts section on your blog
o Your Twitter bio
o Descriptions on each item you Pin to your Pinterest boards
o Your website
 Market your social sites and integrate with your traditional marketing
strategy
 Consider social contests and ads
 Customize all aspects of your profiles
o Facebook About section
o Facebook custom URL (vanity URL)
o LinkedIn Summary, Experience, Websites, address
o Google+ business page About section
Catherine J. Heeg
Customized Management Solutions
Phone: 403 726 0171 Fax: 403 726 0371
Catherine.heeg@cmsspeaking.com www.cmsspeaking.com
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