35 Ways to Market your Facebook page is a quick-read for travel & tourism pros.

1. Catherine J. Heeg
International Speaker & Trainer
1Phone: 403.726.017
catherine.heeg@cmsspeaking.com
www.cmsspeaking.com
Social Marketing Strategies
for Travel and Tourism
WebsiteWonders
1. Add a Facebook“LIKE”
button to all pages of
your website
2. Use a Social Share tool on
your blog
3. Pull your social feeds to
your website
4. Post your blog to your
Facebook page
5. Embed top posts into your
website, e-blast and blog
Sharing Secrets
6. Create video slideshows.
7. Be awesome at Facebook
Live.
8 Post native video
9. Ensure your personal
profile links to your
business page.
Here’s how:
http://bit.ly/29nENhA
10. Post amazing photos.
11. Create quality graphics.
12. Change your social header
images
13. Share from your business
page to your personal
profile.
Spread the LOVE
14. Market your Facebook
page on Pinterest.
15. Include your Facebook
URL in yourTwitter bio
16. Customize your LinkedIn
profile to include your
Facebook URL
17. Add your Facebook URL to
your Google+ profile
18. Invite your other social
fans and friends to‘follow’
you on Facebook
19. Like/comment as your
page
Email Excellence
20. Include a hyperlink to
your Facebook business
page in your e-mail
signature
21. Change your email
signature to reflect
weekly social posting
theme
Powerful Photos
22. Post photos of your trips,
events & destinations
23. Create photo albums
24. Create Carousels
25. CreateVideo Slideshows
Facebook Features
26. Add custom tabs/apps
onto your Facebook page
27. Use Milestones to
showcase awards, fams &
certifications
28. Post your upcoming
group departures,
consumer nights & tours
as events on your
Facebook page. Invite
friends.
29. Get awesome at
advertising
30. Ensure your keywords are
in your About section
31. Use common # (hashtags)
that will draw readers.
Research and analyze
keywords
32. Start & join Facebook
groups
Stand Out!
33. Create unique compelling
content to market your
page; blog, newsletter,
podcast, video or graphics
34. Mention your Facebook
site at networking events
35. Showcase your Facebook
page in meetings
35Ways
to MARKETyour
Facebook page