Social Marketing Integration & Influence --Time-saving Secrets
This is a short version of a workshop presented at NTA's Travel Exchange in 2014. Social Marketing Integration & Influence—Time Saving Secrets Uncover time-saving secrets to integrate your social and e-marketing practices. We’ll capitalize on the power of Facebook, Twitter, Pinterest, LinkedIn, YouTube, micro-video sites, Google+, blogging and e-mail in this intermediate session. You’ll walk away with the how-to’s and the why’s. • How to hone in on your key words and utilize them across multiple platforms • Why and what to monitor and measure • How to repurpose your unique creative content Discover savvy strategy to take your social influence to the next level. A customized tourism industry social checklist is provided in this intermediate session. ~50 word synopsis Pssst! Don’t miss this session if you’re looking for the how-to’s and why’s that make social marketing so powerful in our industry. You’ll explore strategies that will help you integrate your marketing efforts and customize your creative content to reach a wider audience. Intermediate marketers will impact their social buzz.
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Social Marketing Integration & Influence --Time-saving Secrets
- 1. Social Marketing Integration & Influence – Time Saving Secrets NTA Travel Exchange 2014 Los Angeles Catherine Heeg Customized Management Solutions NOTE: This has been shortened for the on-line audience.
- 2. 93% of marketers us social media for business Source: http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media-statistics-that-will-make-you-rethink-your-social-stra Customized Management Solutions
- 3. Did you know? Customized Management Solutions
- 4. Today Key Words Repurpose and Save Customized Management Solutions Measure and Monitor
- 5. Fact or Fib? 65% of leisure travelers begin researching online before they have decided where or how to travel (Source: Ipsos MediaCT) Fact Fib Customized Management Solutions .
- 6. Key Word Tools • NEW! Google Keyword Planner – ad words Customized Management Solutions
- 7. Paid Search Organic Search Customized Management Solutions
- 8. Google AdWords Key Word Planner Customized Management Solutions
- 9. Where are ads seen? www.adwords.google.com/ Customized Management Solutions
- 10. Facebook ads Customized Management Solutions
- 11. YOUR Key Words • Write down your top 3 key words • Compare and contrast with your tablemates Customized Management Solutions
- 14. Speak your Message FreeDigitalPhotos.net Customized Management Solutions
- 16. Power of Powerpoint Source: SlideShare option in LinkedIn PowerPoint Broadcast Slide Show Customized Management Solutions
- 18. Photo Show Customized Management Solutions
- 19. Socially Speaking Customized Management Solutions
- 20. Your Future Use Customized Management Solutions
- 22. Twitter Facebook Twitter LinkedIn Blog Facebook LinkedIn Group Pinterest Facebook Google + Customized Management Solutions
- 25. Blog to Facebook Customized Management Solutions
- 26. Pinterest to Facebook Customized Management Solutions
- 27. Bonus Tactics Customized Management Solutions
- 29. NEW! Embed Facebook Posts into Blog Customized Management Solutions
- 30. Links: Complete the Circle • • • • • Customize links Twitter Pinterest - verify Blog Google + Customized Management Solutions
- 32. Measure & monitor 96% measure number of fans and followers, 89% measure traffic, 84% measure mentions, 55% track share of voice, and 51% track sentiment. (Source: Awareness, Inc.) Customized Management Solutions
- 33. Measure & monitor Reach Referral Engage Sentiment Customized Management Solutions Voice
- 34. Listen & Monitor Analytics 3rd Party Survey Customized Management Solutions
- 35. Page Insights Customized Management Solutions
- 37. Tools of the Trade Customized Management Solutions
- 38. Poll Question Which Tools do you use? Survey Monkey Page Insights Customized Management Solutions
- 40. Plan for the future… Customized Management Solutions
- 41. Get this here… Love this? Leave your card and I’ll send it to you! Customized Management Solutions
- 43. Knowledge without Action is like no Knowledge at all. Unknown Catherine J. Heeg Customized Management Solutions Phone: 403 726 0171 Fax: 403 726 0371 Catherine.heeg@cmsspeaking.com cmsspeaking.com www.twitter.com/catherineheeg www.linkedin.com/in/catherineheeg Facebook.com/CustomizedManagementSolutions Pinterest.com/CatherineHeeg