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Speed Marketing 2 - Weblogs


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Learn the value of Weblogs for connecting employees, connecting with customers, and for market research to reveal customer insights!

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Speed Marketing 2 - Weblogs

  1. 1. Blogging to Connect and to Research Cory Griffin John Lekan Dan Parzych Kasey Satterley
  2. 2. What is a blog? <ul><li>Blogs </li></ul><ul><li>Personal vs. Corporate </li></ul><ul><ul><li>Internal Blogs </li></ul></ul><ul><ul><ul><li>Knowledge Blogs </li></ul></ul></ul><ul><ul><ul><li>Collaboration Blogs </li></ul></ul></ul><ul><ul><ul><li>Culture Blogs </li></ul></ul></ul><ul><ul><li>External Blogs </li></ul></ul><ul><ul><ul><li>Sales Blogs </li></ul></ul></ul><ul><ul><ul><li>Relationship Blogs </li></ul></ul></ul><ul><ul><ul><li>Branding Blogs </li></ul></ul></ul><ul><ul><ul><li>Ex: Nike’s Basketball Blog </li></ul></ul></ul><ul><ul><li>CEO Blogs </li></ul></ul><ul><ul><ul><li>Jonathan Schwartz (President & CEO, Sun Microsystems) </li></ul></ul></ul>
  3. 3. How is it being used? <ul><li>Accomplish business objectives </li></ul><ul><ul><li>Marketing Strategy- PR, press releases, new product promotion, etc. </li></ul></ul><ul><ul><li>Connect to customer interests </li></ul></ul><ul><ul><li>Content creation </li></ul></ul><ul><li>Take advantage of posts & comments from consumers </li></ul><ul><ul><li>Market research- customer preferences, behavior, interests, and insights </li></ul></ul><ul><li>Connect with prospective and existing customers </li></ul>
  4. 4. Technorati, Buzz & Digg <ul><li>Technorati- most popular blog search engine </li></ul><ul><li>“ Buzz” or “Digg” specific articles </li></ul><ul><ul><li>Most popular blogs appear on front pages for searches (ex: Technorati searches) </li></ul></ul><ul><ul><li>Customers are able to increase company/product awareness themselves </li></ul></ul><ul><ul><ul><li>Effortless marketing- customers market for you! </li></ul></ul></ul>
  5. 6. The Dell example <ul><li>Created as part of a communications strategy </li></ul><ul><li>Adhere to social media framework </li></ul><ul><li>Allow customer influence </li></ul><ul><li>REACH OUT! </li></ul>
  6. 7. 7 Rules of blogging <ul><li>Use fine print </li></ul><ul><li>Know what you’re doing </li></ul><ul><li>Create blogging policies </li></ul>
  7. 8. 7 Rules of blogging <ul><li>Avoid the marketing blog </li></ul><ul><li>Keep it fresh </li></ul><ul><li>Reinforce the company’s core values </li></ul><ul><li>Encourage employees to use it </li></ul>
  8. 9. 5 Mistakes of blogging <ul><li>Not being clear </li></ul><ul><li>Failure to connect with readers </li></ul><ul><li>Not encouraging comments </li></ul><ul><li>Getting “stuck” </li></ul><ul><li>Having a “one blog” voice </li></ul>
  9. 10. Who is Seth Godin? <ul><li>Most popular marketing blogger </li></ul><ul><li>Author of marketing books </li></ul><ul><li>Owner of </li></ul><ul><li>Want to learn more? </li></ul><ul><ul><li> </li></ul></ul>
  10. 11. Now it’s your turn! <ul><li>Go to and create a FREE blog! </li></ul><ul><li>Post a comment to any blog </li></ul><ul><li>Visit Seth Godin’s blog at </li></ul>
  11. 12. Thank you! Cory Griffin- John Lekan- Dan Parzych- Kasey Satterley-
  12. 13. References <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>