How to Build your Social Marketing Playbook
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The document provides tips and tools for creating successful video and social media marketing strategies. It recommends creating short, simple, and humorous videos to engage consumers, as 64% are more likely to buy a product after watching a video about it. It lists tools for making videos and graphics like Animoto, Canva, and Adobe Spark. Additional resources section lists graphic and video tools. The final page promotes social media marketing services from Customized Management Solutions, offering to build social media sites, post on behalf of clients, and provide marketing strategy coaching.
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How to Build your Social Marketing Playbook
- 1. Building Your Social Marketing Playbook October, 2018 Catherine J. Heeg Customized Management Solutions Phone: 403 726 0171 Catherine.heeg@cmsspeaking.com www.cmsspeaking.com Page1 Video Strategy: Short, Simple, Awesome, Humorous 64% of consumers are more likely to buy a product after watching a video about it. Leverage Video Share Get Creative Inspire Clients Inspire Staff Story Keys to Video Success Key Video Slideshow Tools • Animoto • Flip A Gram • Adobe Spark • Movie Maker • iMovie • • ShowBox • Photo Grid • . • .
- 2. Building Your Social Marketing Playbook October, 2018 Catherine J. Heeg Customized Management Solutions Phone: 403 726 0171 Catherine.heeg@cmsspeaking.com www.cmsspeaking.com Page2 LOVE these tools & tips? Download for Free! 31 Video Content Ideas & Strategies 21 Steps to Social Ad Success Key Audience Targeting Features Zip Code Interests Hobbies Activities Top Suppliers Magazines Newly Engaged Sports Food Client List Engaged with Page or Video
- 3. Building Your Social Marketing Playbook October, 2018 Catherine J. Heeg Customized Management Solutions Phone: 403 726 0171 Catherine.heeg@cmsspeaking.com www.cmsspeaking.com Page3 Additional Resources Graphic Tools PicMonkey Photoshop Canva Picassa Snappa Pixlr Graphic Sources Remember to check Supplier Image Galleries CanStock Pixaby Dreamstime MorgueFile Fotolia UnSplash Video Tools iMovie Movie Maker ShowBox Magisto Adobe Spark Animoto Flip A Gram Your phone Ecamm Live (Mac only) BeLive.tv Social Marketing for travel & tourism pros Customized Management Solutions www.cmsspeaking.com Let us do the work for you! Know you need social media? No time? Here’s the solution. Many tourism pros and industry leaders find they don’t have the time or talent to allocate to develop their social media marketing platforms. The fact is that while social media marketing is an indisputable leader in awareness, engagement and opportunity, many don’t understand the strategy or the ways to incorporate this key element into their business plan. Customized Management Solutions can help. Strategy, Design, Implementation, Analysis, Consultation. We’ll build your social sites. That’s not all….we’ll also post directly to your sites for you! All this for a reasonable investment. Need some help building or tweaking your strategy? We can work together on a coaching basis to create or update your marketing strategy and integrate your social & traditional marketing.