Learn how your funeral home can get ahead on Facebook and social media.

1. Going Viral
Managing and Growing
Your Social Presence
Zachary Garbow
Co-founder, Funeral Innovations
http://facebook.com/funeralinnovations

2. Boulder, Colorado

3. 100+ United States Patents

6. (Silicon Valley)
Experience
Matters

7. Why
Social Media?

8. Change is coming to
this industry…
Will it pass you by?

9. What is Social?
Sharing
Discussion
Distribution
Personality

10. The Social Players
The Leader The Local The Visualist
The Contender The Veteran The Glue

11. Evolve Your Marketing

12. 600
700
900
Million

14. 13%
of world’s
population

15. The Impact is Huge

19. % Obituary Traffic from Facebook

20. Fact or Fiction?
Facebook users are mostly young

21. Fiction!
35+ = 75%
45+ = 45%
55+ = 23%

22. The Value
1. Constant contact
2. Engaging
3. Viral Distribution
4. “Hands raised”

23. “You can’t stop the waves,
but you can learn to surf”
Jon Kabat-Zinn

24. Introduction
to Facebook
Pages

26. Creating a Cover Photo
www.pagemodo.com/welcome/cover-photos

27. Admin Roles

28. Becoming a Fan (from Facebook)

29. Becoming a Fan (from website)

30. Viral Marketing

31. Is Your Facebook Page
a Ghost Town?

32. Or Community Center?

33. You Need a Strategy
1.Grow 2.Engage 3.Convert

34. Grow
your
fan base
(10 tricks)

35. Fact or Fiction
Giving Away an iPad
is an Effective
Strategy to Gain Fans

36. 1 Invite Friends & Share

37. 2 Promote on Your Website
https://developers.facebook.com/docs/reference/plugins/like-box/

38. 3 Share Good Content

39. 4 Link in Email Signature

40. 5 Add to Business Card

41. 6 Link In Obituary Emails

42. 7 “Fan-Gating”

43. 8 Link to Twitter
Auto-tweet all Facebook Posts
https://www.facebook.com/twitter/

44. + Bonus Tips!
Get 12 more secrets to grow your
Facebook Fans:
http://facebook.com/funeralinnovations

45. Engage
your fans

46. The Timeline
• Engagement is key!
• What to post?
– Inspirational
Stories
– Quotes
– Grief Tips
– Community
News
– Events

47. Rule of Thirds
Your Your
Business Industry
Your Fans

48. 1 Keep Posts Short
60% more likes, comments and
shares than longer ones

49. 2 Post Photos
120 – 180% more engagement

50. Instagram It!
3
Other ideas for photos?
Facilities
Events
Products
Flowers

51. 4 “360 Panorama”
http://360.io/TGxf2H

52. 5 Post Videos

53. 6 Just Ask

54. 7 Post About Timely Events
Posts mentioning Independence Day
around 4th of July had 90% more
engagement

55. 8 Respond (Quickly)

56. 9 See What Works, Doesn’t

57. + Bonus Tips!
Get more secrets, including best time
of day and days of the week to post:
http://facebook.com/funeralinnovations

58. Convert
and
monetize

59. Fact or Fiction?
Your Facebook Strategy Should be
Focused on Branding and Awareness
Rather Than Sales

60. Market Pre-planning

61. Make it Easy

62. Flowers & Keepsakes

63. Results
Does it
work?

64. Proof is in the Data

65. Facebook Power Rankings
http://funeralinnovations.com/power-rankings/

67. Build your own
unique
schedule of
posts
Subscribe to
feeds of
content you Customize
like your
scheduled
posts
Automatically
publishes to
Facebook on
schedule!

69. Summary
• Evolve Your Marketing w/ Facebook
• Need a strategy
– Grow Your Audience
– Engage Your Fans
– Convert into customers & evangelists
• Use tools to make it easier
• Start NOW!

70. Questions/Comments?
zack@funeralinnovations.com
http://facebook.com/funeralinnovations
http://funeralinnovations.com/social