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PERSONAL BRAND EXPLORATION
Cameron Dennis
Project & Portfolio I: Week 1
August 6th, 2022
My name Cameron Dennis, I physically come
from Oregon but my background is “better” than
that. I come from a 2 parent household where I had
to grow-up very quickly at the age of 6 when the
economy crashed and my family hit bankruptcy
where we had to live in my grandparent’s basement
for multiple years. Now, I’m not going to trauma
dump in an assignment since its unprofessional and
I’m more of an outgoing fun guy these days. My
vision is to either work or create something that I
genuinely enjoy doing. My passions in a
professional aspect are all over the place including
screen writing, marketing in many aspects, and even
something to do with history or animals. In all
honesty, my goals are to just make enough money
to support myself and those around me while
enjoying whatever it is that I’m doing.
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles:
• Account representative
• Salesman
• Sales consultant
BRAND ARCHETYPE - I go about my
work with the mindset of getting the task-at-
hand done in a timely manner while also
using my imagination to the fullest to create
something that might not have been done
before. The archetype is the jester which
might help in the workplace by not taking
every situation as “life or death” to keep
myself from making a stress-related error.
Sales Representative for the sports industry
TARGET AUDIENCE
Michael Forde
Outreach Plan:
• Graduate Full Sail so that I can show that I am qualified
for a sales position.
• In a logical sense, I plan to contact him by email in the
future.
• I would probably connect with him sometime after I
graduate.
PROFILE
PICTURE Chief sales officer at Orlando
Magic
Haris Krcic
Outreach Plan:
• Graduate from Full Sail and write up examples of
possible WWE “situations.”
• With being located in New York, I would prefer email
but in-person would be well received.
• Since we all know WWE is almost entirely scripted, I
would show him my previous experience in writing.
PROFILE
PICTURE
Recruiter at WWE
Jennifer Fallon
Outreach Plan:
• I would send over my resumé when I feel comfortable
with balancing school and work.
• I would probably start with a LinkedIn message but with
being local, I would probably try to do an in-person
meeting.
• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE Senior Recruiter at Walt
Disney World
GOALS
Short Term: (2024)
• Specific goal I want to achieve in short term.
‣ After graduation I plan to have contacts and
some form of real-world experience in a field
that I would like to go into. I may also go into
further education to learn about my other
passions that I couldn’t get into due to them
“not making enough money.”
Mid Term: (2032)
• Specific goal I want to achieve in mid term.
‣ At this point I hope to have a stable job and
possibly approach my parents about taking a
more important role in the company this isn’t
manufacturing.
Long Term: (2035)
• Specific goal I want to achieve in long term.
‣ By then I plan to either be in control of my
parents business and growing it into a well
know brand to either sell or grow further.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Working for long hours in a fast pace
environment
SOFT
HARD
Novice / Adept / Expert
Manufacturing Novice / Adept / Expert
Sales Novice / Adept / Expert
Time management Novice / Adept / Expert
Software knowledge
SOFT
HARD
Novice / Adept / Expert
Video creation Novice / Adept / Expert
Sales Novice / Adept / Expert
Time management Novice / Adept / Expert
I help individuals do creative implementation
by showing new ways to handle tasks.
PROMISE
CREDENTIALS
Work Experience:
• Product manager for 4D Tactical
Education:
• Sports marketing and sports media, B.S., Full Sail University (Exp. 2024)
Awards:
• Patent for the H.I.V.E. retrofit padding kit
COMPETITION
Christopher
Bodden
Industry Experience:
• Impressive sports Intelligence
Education:
• Sports marketing and media B.S. at Full Sail (2024)
Leadership Experience:
• Team projects.
• Has worked a “real” job before
Skills and Proficiencies:
• Works well with others
• Knowledge of all major sports
• Focused workee
Michael Forde
Overall Online Presence:
• I honestly couldn’t find anything of his. This includes
photos, social media accounts, etc. The only thing I
have of his is his snapchat and it is only used to
communicate.
• Grade: 15 out of 100 based off of how little I can find of
him online.
Industry Experience:
• President at Players sports marketing
(8 years)
• Various sales positions with the
Orlando Magic (18 years)
Education:
• B.S. of science at the University of Delaware
Leadership Experience:
• Assistant Director of corporate sponsorships
• Chief sales officer
Skills and Proficiencies:
• Salman Lewis- Senior Marketing manager at PepsiCo.
• Derek Houston- Manager, corporate partnerships with
the Atlanta Braves
• Greg Mercer- Regional sales manager at CrowdStrike.
Overall Online Presence:
• I found him as an early result with a Google search but
not much along the lines of social media. On LinkedIn
he has over 500 contacts.
• 100 out of 100 based off of how positively his online
presence is.
COMPETITION
Haris Krcic
Noteworthy Experience:
• Recruiter Sourcer
• Recruitier
Jennifer Fallon
Industry Experience:
• Recruiter at WWE (4 years)
Education:
• B.S. of Business Administration (Brooklyn University)
Skills and Proficiencies:
• Austin Freeland- Social media manager at WWE
• Shannon Burghardt- Recruiting operations manager at
Anywhere
• Jennifer B.- Talet acquisition
Overall Online Presence:
• He has over 500 connections and comes up rather
quickly on a Google search.
• Grade: 90 out of 100
Industry Experience:
• 16 years of experience at Walt Disney
World
• Senior recruiter for Walt Disney World
(1 year)
Education:
• Communication and media studies (Flagler College)
• B.S. hospitality management (UCF)
Leadership Experience:
• Guest experience manager
• Concierge
Skills and Proficiencies:
• Sarah Cifaratta- Associate recruiter at Walt Disney
World
• Barbara Taylor- Manager/professional recruitment
• Matthew Andolina- Talent acquisition at Walt Disney
World
Overall Online Presence:
• She has over 500 connections but is slightly harder to
find on a Google search but is still on the first page of
results.
• Grade: 80 out of 100
BRAND POSITION
For [recruiters] who [need creative marketers], I provide
[A UNIQUE AND CREATIVE OUTLOOK ON LIFE
AND IN THE WORKSPACE ] because [THE
CORPORATE WORLD HAS TURNED DULL AND
UNORIGINAL.]
“CREATIVITY IS INNOVATION”
NETWORKING &
MARKETING
Industry Events & Organizations
• Project management professional certificate training
‣ September 30th | online
• Lawsuits from the entertainment & music industries
‣ August 12th | Full Sail
• Working in college athletics
‣ August 19th | Full Sail
Digital Marketing
• Primary Content: I’m not a huge social media person to start
with but I see myself enjoying pushing a product/business and
doing blog posts.
• Primary Tools: I would probably use instagram or a business
website on either a daily or weekly basis.
• Website: I’ll use my personal brand website as a resumé of
sorts to showcase what I’ve done and experience I have.
Picture of You
Goes Here
PROFESSIONAL DEVELOPMENT
Mentor
• The mentors that I would pick would honestly be my
previous instructors that I’ve connected well with. They
all have intensive experience related to the industries
that I’m interested in going into. (2022-2024)
Formal Education
• B.S. sports marketing and media Full Sail (2024)
Technical Skills
• Software Knowledge- Full Sail (2022-2024)
• Video creation - Full Sail (2022-2024)
• Manufacturing - 4D Tactical (2022- )
Soft Skills
• Sales - Full Sail & 4D Tactical (2022- )
• Time Management - Full Sail (2022-2024)
• Public Speaking - Full Sail (2022-2024)
YOUR NAME
You know [that I feel that creation has been lost in the corporate world]?
Well, what I do is [bring creation and innovation back]. In fact, [I have a
patent for a unique and innovative product that hadn’t been seen
previously].
REFERENCES
Slide 3:
https://www.onetonline.org/link/summary/41-4012.00
https://stock.adobe.com/search?load_type=search&native_visu
al_search=&similar_content_id=&is_recent_search=1&search_
type=recentsearch&k=marketing
Slide 4:
https://www.linkedin.com/in/haris-krcic-63a555155/
https://www.linkedin.com/in/michael-forde-90a2705/
https://www.linkedin.com/in/jennifer-fallon/
Slide 6:
https://www.onetonline.org/link/summary/41-4012.00
Slide 8:
https://4dtactical.com/?gclid=Cj0KCQjwxb2XBhDBARIsAOjDZ
36Xns6nMM_NkghVf2slojDH2bivgmUReD7XRUwvhu-
QB6pPVymAOYwaAu-zEALw_wcB
Slide 9:
https://www.linkedin.com/in/michael-forde-90a2705/
Slide 10:
https://www.linkedin.com/in/jennifer-fallon/
https://www.linkedin.com/in/haris-krcic-63a555155/
Slide 12:
https://www.linkedin.com/events/6887369429512945664/about
/
https://online.fullsail.edu/class_sections/116233/activities/2910
214

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Dennis_Cameron_smmb_PB1_2022-08.pptx

  • 1. PERSONAL BRAND EXPLORATION Cameron Dennis Project & Portfolio I: Week 1 August 6th, 2022
  • 2. My name Cameron Dennis, I physically come from Oregon but my background is “better” than that. I come from a 2 parent household where I had to grow-up very quickly at the age of 6 when the economy crashed and my family hit bankruptcy where we had to live in my grandparent’s basement for multiple years. Now, I’m not going to trauma dump in an assignment since its unprofessional and I’m more of an outgoing fun guy these days. My vision is to either work or create something that I genuinely enjoy doing. My passions in a professional aspect are all over the place including screen writing, marketing in many aspects, and even something to do with history or animals. In all honesty, my goals are to just make enough money to support myself and those around me while enjoying whatever it is that I’m doing. IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles: • Account representative • Salesman • Sales consultant BRAND ARCHETYPE - I go about my work with the mindset of getting the task-at- hand done in a timely manner while also using my imagination to the fullest to create something that might not have been done before. The archetype is the jester which might help in the workplace by not taking every situation as “life or death” to keep myself from making a stress-related error. Sales Representative for the sports industry
  • 4. TARGET AUDIENCE Michael Forde Outreach Plan: • Graduate Full Sail so that I can show that I am qualified for a sales position. • In a logical sense, I plan to contact him by email in the future. • I would probably connect with him sometime after I graduate. PROFILE PICTURE Chief sales officer at Orlando Magic Haris Krcic Outreach Plan: • Graduate from Full Sail and write up examples of possible WWE “situations.” • With being located in New York, I would prefer email but in-person would be well received. • Since we all know WWE is almost entirely scripted, I would show him my previous experience in writing. PROFILE PICTURE Recruiter at WWE Jennifer Fallon Outreach Plan: • I would send over my resumé when I feel comfortable with balancing school and work. • I would probably start with a LinkedIn message but with being local, I would probably try to do an in-person meeting. • Explain one manner and timeframe in which you will follow up with this person. PROFILE PICTURE Senior Recruiter at Walt Disney World
  • 5. GOALS Short Term: (2024) • Specific goal I want to achieve in short term. ‣ After graduation I plan to have contacts and some form of real-world experience in a field that I would like to go into. I may also go into further education to learn about my other passions that I couldn’t get into due to them “not making enough money.” Mid Term: (2032) • Specific goal I want to achieve in mid term. ‣ At this point I hope to have a stable job and possibly approach my parents about taking a more important role in the company this isn’t manufacturing. Long Term: (2035) • Specific goal I want to achieve in long term. ‣ By then I plan to either be in control of my parents business and growing it into a well know brand to either sell or grow further.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Working for long hours in a fast pace environment SOFT HARD Novice / Adept / Expert Manufacturing Novice / Adept / Expert Sales Novice / Adept / Expert Time management Novice / Adept / Expert Software knowledge SOFT HARD Novice / Adept / Expert Video creation Novice / Adept / Expert Sales Novice / Adept / Expert Time management Novice / Adept / Expert
  • 7. I help individuals do creative implementation by showing new ways to handle tasks. PROMISE
  • 8. CREDENTIALS Work Experience: • Product manager for 4D Tactical Education: • Sports marketing and sports media, B.S., Full Sail University (Exp. 2024) Awards: • Patent for the H.I.V.E. retrofit padding kit
  • 9. COMPETITION Christopher Bodden Industry Experience: • Impressive sports Intelligence Education: • Sports marketing and media B.S. at Full Sail (2024) Leadership Experience: • Team projects. • Has worked a “real” job before Skills and Proficiencies: • Works well with others • Knowledge of all major sports • Focused workee Michael Forde Overall Online Presence: • I honestly couldn’t find anything of his. This includes photos, social media accounts, etc. The only thing I have of his is his snapchat and it is only used to communicate. • Grade: 15 out of 100 based off of how little I can find of him online. Industry Experience: • President at Players sports marketing (8 years) • Various sales positions with the Orlando Magic (18 years) Education: • B.S. of science at the University of Delaware Leadership Experience: • Assistant Director of corporate sponsorships • Chief sales officer Skills and Proficiencies: • Salman Lewis- Senior Marketing manager at PepsiCo. • Derek Houston- Manager, corporate partnerships with the Atlanta Braves • Greg Mercer- Regional sales manager at CrowdStrike. Overall Online Presence: • I found him as an early result with a Google search but not much along the lines of social media. On LinkedIn he has over 500 contacts. • 100 out of 100 based off of how positively his online presence is.
  • 10. COMPETITION Haris Krcic Noteworthy Experience: • Recruiter Sourcer • Recruitier Jennifer Fallon Industry Experience: • Recruiter at WWE (4 years) Education: • B.S. of Business Administration (Brooklyn University) Skills and Proficiencies: • Austin Freeland- Social media manager at WWE • Shannon Burghardt- Recruiting operations manager at Anywhere • Jennifer B.- Talet acquisition Overall Online Presence: • He has over 500 connections and comes up rather quickly on a Google search. • Grade: 90 out of 100 Industry Experience: • 16 years of experience at Walt Disney World • Senior recruiter for Walt Disney World (1 year) Education: • Communication and media studies (Flagler College) • B.S. hospitality management (UCF) Leadership Experience: • Guest experience manager • Concierge Skills and Proficiencies: • Sarah Cifaratta- Associate recruiter at Walt Disney World • Barbara Taylor- Manager/professional recruitment • Matthew Andolina- Talent acquisition at Walt Disney World Overall Online Presence: • She has over 500 connections but is slightly harder to find on a Google search but is still on the first page of results. • Grade: 80 out of 100
  • 11. BRAND POSITION For [recruiters] who [need creative marketers], I provide [A UNIQUE AND CREATIVE OUTLOOK ON LIFE AND IN THE WORKSPACE ] because [THE CORPORATE WORLD HAS TURNED DULL AND UNORIGINAL.] “CREATIVITY IS INNOVATION”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Project management professional certificate training ‣ September 30th | online • Lawsuits from the entertainment & music industries ‣ August 12th | Full Sail • Working in college athletics ‣ August 19th | Full Sail Digital Marketing • Primary Content: I’m not a huge social media person to start with but I see myself enjoying pushing a product/business and doing blog posts. • Primary Tools: I would probably use instagram or a business website on either a daily or weekly basis. • Website: I’ll use my personal brand website as a resumé of sorts to showcase what I’ve done and experience I have. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • The mentors that I would pick would honestly be my previous instructors that I’ve connected well with. They all have intensive experience related to the industries that I’m interested in going into. (2022-2024) Formal Education • B.S. sports marketing and media Full Sail (2024) Technical Skills • Software Knowledge- Full Sail (2022-2024) • Video creation - Full Sail (2022-2024) • Manufacturing - 4D Tactical (2022- ) Soft Skills • Sales - Full Sail & 4D Tactical (2022- ) • Time Management - Full Sail (2022-2024) • Public Speaking - Full Sail (2022-2024)
  • 14. YOUR NAME You know [that I feel that creation has been lost in the corporate world]? Well, what I do is [bring creation and innovation back]. In fact, [I have a patent for a unique and innovative product that hadn’t been seen previously].
  • 15. REFERENCES Slide 3: https://www.onetonline.org/link/summary/41-4012.00 https://stock.adobe.com/search?load_type=search&native_visu al_search=&similar_content_id=&is_recent_search=1&search_ type=recentsearch&k=marketing Slide 4: https://www.linkedin.com/in/haris-krcic-63a555155/ https://www.linkedin.com/in/michael-forde-90a2705/ https://www.linkedin.com/in/jennifer-fallon/ Slide 6: https://www.onetonline.org/link/summary/41-4012.00 Slide 8: https://4dtactical.com/?gclid=Cj0KCQjwxb2XBhDBARIsAOjDZ 36Xns6nMM_NkghVf2slojDH2bivgmUReD7XRUwvhu- QB6pPVymAOYwaAu-zEALw_wcB Slide 9: https://www.linkedin.com/in/michael-forde-90a2705/ Slide 10: https://www.linkedin.com/in/jennifer-fallon/ https://www.linkedin.com/in/haris-krcic-63a555155/ Slide 12: https://www.linkedin.com/events/6887369429512945664/about / https://online.fullsail.edu/class_sections/116233/activities/2910 214

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.