This document provides details about Kelly L Stubbs' personal brand exploration project. It includes sections on her identity, profession, target audiences, goals, skills analysis, competition, brand position, networking, professional development, and references. Kelly provides information on her educational and work background. She identifies potential job titles such as New Media Strategist and her target audiences and outreach plans. Her goals include internships, an entry-level social media coordinator role, and becoming a project manager within 5-6 years.
Project & Portfolio 1: Personal BrandingKyleWerly1
The purpose of this project was to help put your personal brand into focus and improve it. The Canvas concept is easy to use and serves as a practical visual framework that helps you understand why you are unique and how to let your future employer, customers, or clients know it. I learned a lot about myself, what my goals are and what I need to do right now to start achieving those goals for a better future. I did have to leave a few sections blank but will come back to my presentation at another time.
This presentation furthers explains my goal and career I want to get into. I am still very early in my program so to gain experience, I can work with anyone and try out new things.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Project & Portfolio 1: Personal BrandingKyleWerly1
The purpose of this project was to help put your personal brand into focus and improve it. The Canvas concept is easy to use and serves as a practical visual framework that helps you understand why you are unique and how to let your future employer, customers, or clients know it. I learned a lot about myself, what my goals are and what I need to do right now to start achieving those goals for a better future. I did have to leave a few sections blank but will come back to my presentation at another time.
This presentation furthers explains my goal and career I want to get into. I am still very early in my program so to gain experience, I can work with anyone and try out new things.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
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Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
2. .
IDENTITY
My name is Kelly, I am currently in school full-time for my
BS in digital marketing at Fullsail University. I have been
in the customer service industry for most of my working
life. I also have extensive knowledge of the food service
industry. I also have experience in the medical
administrative area. The different occupation histories
have shaped the professional person I am.
Working in different industries over time has helped build
some of my core values and personal attributes. I adapt
very well and quickly to different environments. I hold
respect, integrity, and honesty at the top of my list. I
always take accountability for any work I do especially my
unsuccessful work.
Believe all of these components combined will help build
a solid foundation for my future career and life goals.
3. PROFESSION
Potential Job Titles:
• New Media Strategist
• Interactive Media Marketing
Strategist
• Digital Media Planner
I like to connect with my clients on a
personal, fun, and outgoing level.
Making them laugh and feel good is
my go-to approach to a lot of things in
life. It makes the environment more
relaxed and neutral. That always
makes doing business a little better
than usual.
Social Media Coordinator/ Project Manager for Large
Company or Marketing Firm
Social Media Coordinator
4. Talent Managers, Directors of Marketing Departments
TARGET AUDIENCE
Victoria O.U.
Outreach Plan:
• Fill out the application on the company website and
send over my resume with it.
• In a few days follow up with an email and ask if I can
send over my portfolio or other information about
myself.
• Call and follow up on the previous emails sent.
PROFILE
PICTURE Talent Management
Generalist at IDSA
Tracey Cullen, CAE
Outreach Plan:
• Explain one task you will complete to prepare for initial
contact with this person.
• Explain one method or mode of communication you will
use to make your initial contact with this person.
• Explain one manner and timeframe in which you will
follow up with this person.
Global Marketing Communications
Brand Building, Media Relations,
Digital Strategy, Trade Show
Marketing, Membership Marketing
Creg Glee
Outreach Plan:
• Fill out the application on the company website and
send over my resume with it.
• In a few days follow up with an email and ask if I can
send over my portfolio or other information about
myself.
• Call and follow up on the previous emails sent.
PROFILE
PICTURE
Senior Director, North
American Co-Brand Business
Development at Visa
5. GOALS
Short Term: First Year After Graduation
• I plan to do an internship after graduation. I would like to have
one before to gain experience.
• I have plans to have an internship before graduation. I want to
intern for at least a year to gain real-world experience.
Term: 3 to 5 years
I hope to have an entry-level or above Social Media Coordinator
position. I hope to springboard off one of my internships if I
fi
nd the
company and I are compatible. I would like to carry this position for
a few years and gain knowledge towards my next goal.
Long Term: 6 to 10 years
My long-term goal is to be a Project Manager or Director of the
Marketing Department. I hope to continue with the company I have
been working for but if a new opportunity arises I will research it.
‣ I will step into this role within 5 to 6 years after building
my knowledge and experience in a lower-level position.
6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Microsoft 365
SOFT
HARD
Novice / Adept / Expert
Powerpoint Novice / Adept / Expert
Time Management Novice / Adept / Expert
Communication Novice / Adept / Expert
Powerpoint
SOFT
HARD
Novice / Adept / Expert
Of
fi
ce 365 Novice / Adept / Expert
Adaptibility Novice / Adept / Expert
Hard working Novice / Adept / Expert
7. To help the clients I am working for create and
update social media content with my knowledge
and experiance in the marketing
fi
eld.
PROMISE
8. CREDENTIALS
Work Experience:
• Supervisor and Management
• Administrative and of
fi
ce
Education:
• General Education Degree at Pruden
Learning Center 2006
• BS in Digital Marketing at Fullsail University Graduation date August 2025
Volunteer work:
• Caretaker for children of single-parent
homes in need of affordable childcare.
• Hospice
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
Industry Experience:
Digital Marketing Coordinator at Endurance IT
Services
Education:
• James Madison University, BS of Science andMasters
of Art, Teaching.
•
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Pro
fi
ciencies:
• Google Digital Marketing & E-commerce Certi
fi
cate —
1 endorsement
• Google SEO - 1 endorsements
• Google managing online shops - 1 endorsements
Overall Online Presence:
• 42 connections, banner image is customized, Not a
professional headshot, her pro
fi
le is very detailed with
all her achievements and work experience, she is
active on other social media platforms, her LinkedIn url
is not personalized
• Average
Education:
• BS Digital Marketing at Fullsail University
Leadership Experience:
• Customer service manager and lead supervisor
• Medical Records and Mediacl Of
fi
ce administration
Overall Online Presence:
• 43 connections, yes my banner is customized, I do not
have a professional headshot, Needs more details,no
published articles, yes I am active on other scial media,
No my URL is not personalized
• Grade: 3.35 GPA
Foutz Kelly Stubbs
Industry Experience:
Management and supervisor
Social Media managment skills
Skills and Pro
fi
ciencies:
• Web Design - 0 endorsements
• Meat Blueprint Courses - 0 endorsements
• LinkIn Learning Certi
fi
cates- 0 endorsements
10. COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Pro
fi
ciencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Pro
fi
ciencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
11. BRAND POSITION
I will use my experience and knowledge to help
company leaders to reach out to their clients/
customers in new and exciting ways. Bringing new
experiences and fresh ideas to their social media
platforms.
SOCIAL MEDIA COORDINATOR
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
Digital Marketing
• Primary Content: I will create fun, encouraging, and
engaging content to help uplift and make our clients happy.
Also updates on new products, events, and news.
• Primary Tools: Using Facebook, Twitter, Instagram, and
LinkedIn. Videos, posts, and informational links to the
company website.
• Website: Keep it up to date and stay current with any new
ideas to add also make it public and noticeable. Make sure
the right people can see it.
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
• BS Digital Marketing at Fullsail University
Technical Skills
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills
• Flexibilty to be able to be present and ready at all times
• Good communication skills
• Honesty and Intergrity
14. YOUR NAME
“
of You Goes
Here
Have issues with SEO or keeping your social media current? I use several
social media platforms to reach out to clients and potential clients keeping
them informed on all the latest news from the company or organization.
