The document provides an overview of Loryn Grieb's personal brand exploration project. It summarizes her background in the US Air Force, goals of working in sports marketing, and initial plans to build her professional network and online presence. Key details include her focus on telling athletes' stories through video and connecting with audiences on YouTube and social media. She is a student studying sports marketing and media with plans to promote and market female athletes.

1. PERSONAL BRAND EXPLORATION
Loryn Grieb
Project & Portfolio I: Week 1
June 27, 2022

2. I have recently got medically retired from the
United States Air Force, where I served for eight
years. During my time in the Air Force I had the
great privilege to work in the Honor Guard in
Washington DC. I was able to serve the fallen
Airman, as well as presenting the colors
throughout the DMV area. I learned many skills
like adaptability, time-management and one of the
most important was able to speak professionally to
anyone, no matter the rank or position of the job.
Most of my values came from the military, for
example integrity, con
fi
dence, and always being
able to keep my head up when things do not go my
way. I have learned so much from the military and
I will continue to hold on to those skills for the rest
of my life.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Marketing Managers
• Marketing Research Analyst
• Marketing Specialists
BRAND ARCHETYPE - The creator
archetype hopefully provides an
everlasting brand or idea for the audience.
I would love to market athletes, teams,
and brands through telling their stories
anyway I can. This could be anything from
videos to merchandise, anyway of trying
to connect with people.
Marketing for Sports Industry
Picture Relevant
to Your Industry
Goes Here

4. Hiring Managers for Sports Marketing Companies
TARGET AUDIENCE
Ashlee Wilcox
Outreach Plan:
• One of the
fi
rst tasks I would want to complete is create an
elevator pitch. Make sure they know what makes me different
compared to other applicants.
• Ms. Wilcox does not seem very active on LinkedIn but I looked on
FloSports and they have emails of certain position openings. I
would try LinkedIn
fi
rst and then also try the emails to make sure I
was able to contact her.
• I would follow up a week after the
fi
rst initial contact and I would try
email. The main reason why I think email might be best is because
she does not seem very active on LinkedIn.
PROFILE
PICTURE Director, Human Resources
at FloSports
Raquel Lopez
Outreach Plan:
• The one thing I am going to prepare for the initial contact with Ms.
Lopez is making sure I make a lasting impression. Make sure I
stand out more than any other applicant that may want the same
position.
• Ms. Lopez does not seem very active on LinkedIn but I will
message on that application
fi
rst. If that does not work try another
form of social media.
• One manner I would try to do is making sure I follow on all social
media applications. I would also try to follow up with an email
about a week after the initial contact.
PROFILE
PICTURE People Coordinator at The
Athletic
Jason Kratsa
Outreach Plan:
• During my research, BrainWorks has many different aspects and
one of the tasks I can to prepare myself for initial contact is learn
has much has I can about the company has a whole.
• Mr. Kratsa seems very active on LinkedIn and do to this it would
seem as though this might be the best mode of communication for
initial contact or even a follow up with him.
• One manner I can do is de
fi
nitely follow BrainWorks on social
media. This allows the company to know that I am serious. I also
thinking following-up with Mr. Kratsa in a week.
PROFILE
PICTURE Senior Executive Recruiter at
BrainWorks

5. GOALS
Short Term: (Immediately A
ft
er Graduation, 1-2 years)
• I will focus on my branding and continue to grow through
all social media platforms.
‣ I will increase my LinkedIn connections by 50
individuals by the end of the 2025.
Mid Term: (3-7 years)
• Get a job within a female sports organization.
‣ Learn the in and outs of a female sports
organization. The ultimate goal is to support
female athletes and get them recognized like their
man counterparts. Mid-term goal is establishing a
business plan by the end of 2028.
Long Term: (8-12 years)
• Starting my sports marketing business.
‣ My dream business is to promote and market
female athletes. I want to help women sports build
a better platform and have them get the
recognition they deserve. I want to start my
business by the start of 2032.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Web design
SOFT
HARD
Novice / Adept / Expert
HTML/CSS Novice / Adept / Expert
Time Management Novice / Adept / Expert
Effective Listening Novice / Adept / Expert
Adobe Creative Suite (Illustrator/ Photoshop)
SOFT
HARD
Novice / Adept / Expert
Project management systems Novice / Adept / Expert
Problem-Solving Novice / Adept / Expert
Adaptability Novice / Adept / Expert

7. I will help athletes stand out over their
peers by adding a unique and di
ff
erent
marketing style by making sure their voice
is involved.
PROMISE

8. CREDENTIALS
Work Experience:
• Honor Guard
• Projects-rework of Color Guard training
program that is now being used by all color
teams in the DMV area
• leadership roles- head trainer (lead over 100
troops), head scheduling (scheduled over 500
troops for di
ff
erent jobs), lead over 1,000 jobs
across the DMV area
Education:
• Sports Marketing and Media, B.S., Full Sail University (Exp. 2024)
Volunteer Work:
• Helped referee in the Special Olympics
• Referee over 30 soccer games on base for children
• Gathered and delivered food to the less fortunate
during Thanksgiving
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Tyson Harlo
f
Industry Experience:
• Content Creator-FloSports
Education:
• Full Sail University- Film Bachelors
Leadership Experience:
• Carolina Crown (2019)- traveling across the country
performing in front of thousands of people.
Skills and Pro
fi
ciencies:
• Adobe Premiere Pro
• Video Editing- 1 endorsement
• Camera Operation
Loryn Grieb
Overall Online Presence:
• Mr. Harlo
ff
has 154 connections as of right now on
LinkedIn. His banner image is customized and it is a
picture of him behind the camera and he does have a
professional headshot. His pro
fi
le is a little detailed
but he is not very active on his LinkedIn pro
fi
le. He is
also active on Instagram however, it is a private
account.
• Grade: Average, 75 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Has no industry experience
Education:
• Full Sail University- Sports Marketing and Media
(
fi
rst year student)
Leadership Experience:
• ALS- Airman Leadership School - 2018
• Head Trainer for the Honor Guard Color Element
Skills and Pro
fi
ciencies:
• Basic Web Design
• Communications
• Basic Photoshop
Overall Online Presence:
• Has no connections or anything really customizable
yet. It is a very beginner LinkedIn account. She is on
Instagram and Facebook but rarely posts anything.
Not very active on social media.
• Grade: Poor, 5 out of 100

10. COMPETITION
Lindsey P. Potter
Noteworthy Experience:
• Kra
ft
Sports and Entertainment- Marketing Manager
• Women in Sports and Events (WISE)-event consultant
tot he advisory board
Loryn Grieb
HEADSHOT HEADSHOT
Industry Experience:
• Energi Insurance Services-Sports
Marketing and Corporate Giving
• Providence College-Sports
Information Coordinator
Education:
• University of Rhode Island - B.S Public Relations,
Advertising, and Applied Communications
Skills and Pro
fi
ciencies:
• Sports Marketing - 7 endorsements
• Event Management - 24 endorsements
• Marketing - 19 endorsements
Overall Online Presence:
• Ms. Potter has over 500 connections. She has really
customized her LinkedIn pro
fi
le page pretty well. Her
page is really detailed and has many skills with many
endorsements on each one. Her headshot is extremely
professional and is some what active on her account.
• Grade: Superior, 95 out of 100
Industry Experience:
• Has no industry experience
Education:
• Full Sail University- Sports Marketing and Media
(
fi
rst year student
Skills and Pro
fi
ciencies:
Overall Online Presence:
• Has no connections or anything really customizable
yet. It is a very beginner LinkedIn account. She is on
Instagram and Facebook but rarely posts anything.
Not very active on a social media.
• Grade: Poor, 5 out of 100
• Basic Web Design
• Communications
• Basic Photoshop
Leadership Experience:
• ALS - Airman Leadership School - 2018
• Head Trainer for the Honor Guard Color Element

11. BRAND POSITION
For the athletes who needs a voice, I provide the
ability to be able to tell your story and let your
voice be heard. Everyone should be able to
believe that no matter what has happened in
their life they can be successful in chasing their
dreams too.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ DiGiMarCon (Digital Marketing conferences)/
November 17-18 2022 (virtual)
• Name of event or professional organization
‣ Deal Makers / Washington DC November 9-11
• Name of event or professional organization
‣ Media Innovators / New York NY November 30- Dec 1
Digital Marketing
• Primary Content: The main goal of mine is to tell athlete
stories and let them have a connection with children,
teenagers and even adults. The main type of branding I
would want is video and photos connecting to the audience.
• Primary Tools: The main tool might be YouTube. This will
also have other social media outputs as well to get the point
across and get them noticed and recognized.
• Website: I will use the digital portfolio site to present my
strongest samples. This will help the audience to get a taste
of what will come.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• Unfortunately the idea of one on one mentoring would be ideal. However,
with everything going on in the world distance mentoring might be the
way to go. I would want a mentor that has been in the sports marketing
world for at least ten years. The reason is because I would want to learn
from a mid to season vet when it comes to this industry.
Formal Education
• Sports Marketing and Media (2024 grad date)
Technical Skills
• Advanced Web Design- O’Reilly Online Learning, Aug
2023
• Adobe Photoshop- YouTube, July 2023
• Video Editing- YouTube, Aug 2023
So
ft
Skills
• Critical Thinking- O’Reilly Online Learning, Oct 2023
• Stress Management - LinkedIn Learning, Nov 2023
• Con
fl
ict Management - LinkedIn Learning, Nov 2023

14. Loryn Grieb
You know how most athletes seem to always be
superheroes and they have the luck of the draw? Well, what I do is make
everyone see look like superheroes. In fact, I create brands and market you to
the point everyone will make you seem like a sports hero.
“
Picture of You
Goes Here

15. REFERENCES
Bhasin, H., Rani, S., Patterson, T., & Jones, T. (2019, October 18).
What is sports marketing? explained and discussed in details.
Marketing91. Retrieved July 1, 2022, from https://
www.marketing91.com/what-is-sports-marketing-sports-
marketing-discussed-in-detail/
Bleich, C. (2020, March 25). Hard skills vs. soft skills: Examples and
de
fi
nitions. EdgePoint Learning. Retrieved July 1, 2022, from
https://www.edgepointlearning.com/blog/hard-skills-vs-soft-
skills/
Harloff, T. (n.d.). Tyson Harloff - content creator -
fl
osports |
linkedin. Content Creator. Retrieved July 1, 2022, from https://
www.linkedin.com/in/tyson-harloff
Kratsa, J. (n.d.). Jason Kratsa - SR executive recruiter/ACCT MGR
analytics ... - linkedin. BrainWorks Senior Executive Recruiter.
Retrieved July 1, 2022, from https://www.linkedin.com/in/
jasonkratsa
Lopez, R. (n.d.). Raquel Lopez, SHRM-CP - People Coordinator -
The Athletic | LinkedIn. People Coordinator. Retrieved July 1,
2022, from https://www.linkedin.com/in/raquelnlopez
Potter, L. P. (n.d.). Lindsay Corporation | LinkedIn.
Sports&Entertainment marketer. Retrieved July 1, 2022, from
https://www.linkedin.com/company/lindsay-corporation
Sports Marketing. O*NET OnLine. (n.d.). Retrieved July 1, 2022,
from https://www.onetonline.org/
fi
nd/result?
s=sports%2Bmarket
The Largest Digital Marketing, Media and Advertising Conference &
Exhibition Series in the World. DigiMarCon. (2022). Retrieved
July 1, 2022, from https://digimarcon.com/
Wilcox, A. (n.d.). Ashlee Wilcox, Phr - Director, HR and Talent
Acquisition - LinkedIn. Director, HR and Talent Acquisition.
Retrieved July 1, 2022, from https://www.linkedin.com/in/
ashlee-wilcox-phr-75bbab22
YouTube. (2016). Adobe Photoshop Tutorial. YouTube. Retrieved
July 1, 2022, from https://www.youtube.com/watch?
v=pFyOznL9UvA.