This is a project that I completed in my Portfolio project 1 course that was completed in October -2023

1. PERSONAL BRAND EXPLORATION
Devonte Cager
Project & Portfolio I: Week 1
October 1st, 2023

2. What makes me unique is that I bring the “blue
collar” work mentality to the business world. I
come from Chicago IL, which is an area where
its hunt or be preyed on. Peace, love, and
blessings is a motto that I live by, because
nothing is given and to say I deserve something
is wrong in my opinion. When you think of
someone who connects well with others and has
a vibrant personality, I should always be
mentioned. My ability to be persuasive as well as
relatable is second to none, and my experience
in sales plays a huge part in that. I have may
glaring technical skills , for example my ability to
communicate, content creation, researching
experience, I have been great at problem solving,
and lastly displaying my creative ability.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Account Executive “ Nexstar
Media Group”
• ESPN Chicago Account Executive
: “Good Karma Broadcasting”
• Digital and Media Marketing
Executive “Galaxy Media”
BRAND ARCHETYPE - I go about my
work in a joyful way, but with
urgency as well. Making sure there’s
a clear line between fun and
work.My approach is to connect
with others , while crushing my
work. There’s enough for everyone
[Marketing executive] for [Sports]

4. [Hiring Managers/ Directors]
TARGET AUDIENCE
Theresa Martinez
Outreach Plan:
• I plan on applying for their Spring 2023 internship to get
my foot in the door.
• Typically, email is best when reaching out to busy
individuals. So, I will email Theresa after applying or
internship.
• This internship runs from January 16th- April 15th,
2023. So, my plan is to reach out by calling the of
fi
ce
during the morning in November to check status of
application.
H.R. Director at Nexstar Media
Group, Inc.
Travis Wacker
Outreach Plan:
• I’ve already submitted an application for an internship
in the Chicago, Il & Milwaukee, WI location.
• Since I’ve submitted an application, I will attempt to
reach out by calling to put a face to an application.
• I’d typically give it a little over 2 weeks, then attempt to
reach out again, but by email.
Marketing Facilitator/
internship coordinator at Good
Karma Brands
Brandon Ramos
Outreach Plan:
• First I would start off by building more experience in
digital marketing, and also applying for an internship
here.
• I found that reaching out by phone call
fi
rst is a good
way to break the ice and
fi
nd out who the main point of
contact should be.So calling would be my
fi
rst step.
• After calling, I will let them know I will be submitting an
application and reaching out via email to leave further
our conversation. Fairly soon I would reach out.
Digital Marketing Director at
Galaxy Media Partners

5. GOALS
Short Term: (2025)
• I want to be past the job search stage & hopefully into
my
fi
eld of work. Since I would’ve been interning
already, being brought on by that company is ideal.
‣Hired on as an entry level marketing executive
‣Have over $25,000 revenue made with my
Photography business.
Mid Term: (2030)
• I want to have a very solid book of business and good
relationships, to have room to negotiate for being
promoted. Also, make more improvements within my
photography business.
‣Have hired on a few employees for day to day
operations for business.
‣Be making 6-
fi
gures with company
Long Term: (2035)
• Expanded within my personal photography business
as well as becoming a marketing brand manager .
‣Open up another location for my company
“Kaptured by Cager”

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Operating Microsoft Of
fi
ce
SOFT
HARD
Expert
Video editing Adept
Creative/self motivated Expert
Excellent verbal skills Expert
Advertisement sales
SOFT
HARD
Novice
Digital marketing Novice
Problem- solving Expert
Multi-tasking Adept

7. I Promise to help customers enjoy the work-
life by showing love always. I keep things
simple rather than sophisticated. I promise
to bring the enjoyment back to work, while
keeping a professional structure.I plan to
help mature your skills in content creation
and social media marketing, so that you can
succeed anywhere!
PROMISE

8. CREDENTIALS
Work Experience:
• Sales rep at Coyote Logistics, great
relationships with customer accounts.
• Sales rep at Don McCue Chevy. Familiar
with sales force and many other CRM’s.
Education:
• South Elgin H.S.
High school Diploma (2013)
• BS Sports marketing & Media (2023-present)
Full Sail University
Leadership Roles
• Sales manager at Don McCue Chevy.
Trained newer sales reps to reach a
target goal for the month/year.

9. COMPETITION
Miles Reid
Industry Experience:
• Full sail University
• Freelance graphic design
Education:
• Full Sail University
• Bachelor’s Degree Graphic Design, Photography
Leadership Experience:
• No leadership experience listed
Skills and Pro
fi
ciencies:
• Microsoft of
fi
ce
• Product design , logo design
• Branding
Devonte Cager
Overall Online Presence:
• Has a professional headshot image.
• 25+ connections
• LinkedIn presence 40/100 below average, but more
than what I have.
HEADSHOT
Industry Experience:
• Sales experience 5 years
• Account management 4 years
Education:
• South Elgin High school Diploma
• Bachelor’s Degree, Sports Marketing & Media (Full Sail
University, 2023-present)
Leadership Experience:
• Team lead 4months
• Sales manager 2-years
Skills and Pro
fi
ciencies:
• Operating Microsoft of
fi
ce
• Critical thinking/ problem solving
• Account management/leading a team.
• Adobe creative cloud
Overall Online Presence:
• 2 connection. My LinkedIn account is not detailed. I
have never used LinkedIn until this assignment.
• Below average grade for LinkedIn presence. 20/100

10. COMPETITION
John Cartwright
Noteworthy Experience:
• Account executive ( Ampersand) 8years 4 months
• Account executive (Katz media group) 2 years 10
months
• Account executive (Cox media) 4 years 4 months
Devonte Cager
Education:
• Bachelor’s Degree, Business Administration and
Management (Aquinas College)
Skills and Pro
fi
ciencies:
• Programmatic advertising
• Advertising sales, sales
• Cable T.V
Overall Online Presence:
• 500 + connections, Customized ESPN banner, very
professional headshot photo. hCompared to mines this
pro
fi
le is much more detailed. I did not
fi
nd him on
other websites.
• Above average grade. 88/100
Education:
• South Elgin High school Diploma
• Bachelor’s Degree, Sports Marketing &
Media (Full Sail University, 2023-
present)
Industry Experience:
• Sales experience 5 years
• Account management 4 years
Leadership Experience:
• Sales manager 2 years
• Team lead 4 months
Skills and Pro
fi
ciencies:
• Operating Microsoft of
fi
ce
• Critical thinking/ problem solving
• Account management/leading a team.
• Adobe creative cloud
Overall Online Presence:
• 1 connection. My LinkedIn account is not detailed. I
have never used LinkedIn until this assignment.
• Below average grade for LinkedIn presence. 20/100

11. BRAND POSITION
Kaptured by Cager has positioned itself by focusing
primarily on providing an award winning customer
experience. By bringing personal experiences to life
in the form of photos and videos, the brand then
comes to life! I Provide personable experiences
fi
lled
with peace, love, and blessings. Having a great
experience with my brand will only allow me to cater
to your wants and needs in excellent fashion.
“YOU’VE BEEN KAPTURED?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Chicago Sports & Entertainment Career Fair
‣ October 7th, 2023. 7:30 PM (Soldier Field)
• Wisconsin Sports & Entertainment Career Fair
‣ October 20th, 2023 5:00 PM (Fiserv Forum)
• Digital Summit Chicago
-October 5th, 2023 9AM (Hilton Chicago/Oak Brook Hills
Resort)
Digital Marketing
• Primary Content: I will create content from my photography
business and show how much of an enjoyable people person I
am. I am a huge sports fan, so posting about sports will play a
key role as well.
• Primary Tools: I plan on using Facebook, Instagram, LinkedIn,
and also TikTok to help promote my brand. I plan to upload
post daily on TikTok and Instagram.
• Website: This site can be used in many different ways, but I
will de
fi
nitely make sure it is used to promote what I want to
be perceived as and it will allow me to build my portfolio for
future business.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I have a mentor at this moment. He is my pastor. I talk
to him all the time actually.
Formal Education
• Sports Marketing & Media Bachelor’s Degree
Technical Skills
• Digital marketing October 2023 & beyond (Kaptured by
Cager)
• Personal Branding (October 2023 & beyond) Kaptured
by Cager
• Video editing November 2019- Present(Youtube)
• Communication September 2018-Present (Sales job)
• Social media marketing (Kaptured by Cager)
• Content creation November 2019-Present ( Youtube &
Kaptured by Cager)
• Management March 2024- Beyond (Kaptured by Cager)
Soft Skills
• Problem solving skills (August 2009-present)
• Multi-tasking (August 2009-present)
• Team work (August 2009- present)
• Work ethic August 2009-present)

14. Devonte Cager
You know
fi
nding a good-great marketing
executive doesn’t come around so often,
especially those whom are the jack of all trades?
Well, what I do is [content creation, digital marketing, video
editing and advertising]. In fact, [I have my own YouTube page that shows
some of my skills and abilities that I think you can bene
fi
t from ].
Follow my YouTube page Syb TV
https://nam04.safelinks.protection.outlook.com/?url=https://youtu.be/
“

15. REFERENCES
-2021.0110 - marketing managers. O*NET OnLine. (2023).
https://www.onetonline.org/link/summary/
11-2021.00
1,137 account executive jobs in Chicago, IL - Glassdoor.
(n.d.). https://www.glassdoor.com/Job/chicago-
account-executive-jobs-
SRCH_IL.0,7_IM167_KO8,25.htm
Bright Network. (n.d.). How to improve your technical skills.
Bright Network. https://www.brightnetwork.co.uk/
career-path-guides/technology-it-software-
development/what-it-means-be-technical-and-how-
become-better-it/
Cartwriht, J. (n.d.). John Cartwright - account executive at
ESPN (GKB) - linkedin. https://www.linkedin.com/in/
john-cartwright-wins
Lyons, J. (2023, May 23). 5 Essential Sports Marketing
Strategies. Constant Contact. https://
www.constantcontact.com/blog/sports-marketing-
strategies/
Martinez, T. (n.d.). Theresa Martinez - Human resources
director - linkedin. https://www.linkedin.com/in/
theresa-martinez-39912b4
Reid, M. (n.d.). Miles Reid - freelance graphic designer -
freelance | linkedin. https://www.linkedin.com/in/
wavystills
Ramos, B. (n.d.). Brandon Ramos - Coo -
Switcher, inc. | linkedin. https://
www.linkedin.com/in/brandonramos
Robert Walters Group. (2021, October). How to write a
personal brand statement. https://