Circular design strategies for packaging and disposables at festivals Fast moving consumer goods (FMCGs) do not fit well in the Circular Design “Product That Last” framework. These products, often packaging and disposables, only have a short lifetime, but are still a substantial part of our economy. For that reason a new Framework is being created, called “Products That Flow”. Learn our insights from CIRCO Tracks with more than 30 organisations working in the FMCG sector and work on next steps for the festival sector. Three circular cases for festivals will be briefly presented. Statements about the role of the designer in this context will be discussed with the audience and an experienced panel of experts will give feedback. For more information about the presentation of Laura van de Voort, you can send her an e-mail to: laura@greenevents.nl Presentors: Siem Haffmans, Laura van de Voort (Green Events), Gwen Aartsma (NATR), Geert Naudts (Festitent) Expert panel: Aaik Rodenburg (Rodenburg Plastics), Ruben Clement (Renewi) Moderators: Ingeborg Gort, Siem Haffmans

6. DRIVE presentation – ‘Products that Flow’ - 26-10-2017
Moderator Let it Flow breakout session
INGEBORG GORT-DUURKOOP
works at Partners for Innovation since 2011. Her
personal goal is to contribute to closing the plastic
loop. She works on supply chains projects where
different stakeholders collaborate on circular products
and business models and she is published:
Guidelines Designing with Recycled Plastics
(2015).

7. DRIVE presentation – ‘Products that Flow’ - 26-10-2017
Let if Flow breakout session
Program
• Framework Products that Flow – Siem Haffmans
• Case 1: reusable cup for festivals – Laura van de Voort
• Case 2: biobased festival poncho – Gwen Aartsma
• Case 3: renting festival tents – Geert Naudts
• Discussion with audience and expert panel
• Wrap up

9. DRIVE presentation – ‘Products that Flow’ - 26-10-2017
PRODUCTS THAT FLOW
Siem Haffmans – Partners for Innovation

10. DRIVE presentation – ‘Products that Flow’ - 26-10-2017
What
CIRCO
• Helps businesses move forward with
developing circular products, services and
business models
• Teaches creative professionals about
circular design and their role as circular
change agents
• Shares experiences, visions and insights
with an extensive community

11. DRIVE presentation – ‘Products that Flow’ - 26-10-2017
In 2014 Conny Bakker, Marcel den
Hollander, Ed van Hinte and Yvo Zijlstra
published the book “Products that Last”.
An unique and interesting book that
gives insight in different circular business
cases and design strategies that one can
apply to create circular products and
services.
Products that Last
DRIVE presentation – ‘Products that Flow’ - 26-10-2017

12. DRIVE presentation – ‘Products that Flow’ - 26-10-2017
Products that Last
The five business model archetypes range from being primarily about product
to being primarily about service.
1. The classic long-life model
2. The hybrid model
3. The gap-exploiter model
4. The access model
5. The performance model
_________________________________________________________
Do they also work for consumables, packaging and materials, or do we need
extra business models and design strategies?

13. DRIVE presentation – ‘Products that Flow’ - 26-10-2017
Products that Flow
Circular Design Strategies for Fast Moving Consumer Goods
#1 #2 #3 #4
System Product
Materials

14. DRIVE presentation – ‘Products that Flow’ - 26-10-2017
1. Rethink: Fundamental Redesign
Without fundamental redesign and innovation, about 30% of (plastic) packaging will never be
reused or recycled.

15. DRIVE presentation – ‘Products that Flow’ - 26-10-2017
2. Reuse
For at least 20% of (plastic) packaging, reuse provides an economically attractive opportunity.

16. DRIVE presentation – ‘Products that Flow’ - 26-10-2017
Product and packaging design has a direct and significant impact on the economics of collection,
sorting and recycling.
3. Recycle (technosphere)

17. DRIVE presentation – ‘Products that Flow’ - 26-10-2017
Biobased materials can be used to replace fossil and scarce resources and biodegradable materials
can be used if recycling is not a feasible option.
4. Renew (biosphere)
Fossil based
Biobased
Recycling Biodegradable

18. DRIVE presentation – ‘Products that Flow’ - 26-10-2017
“Let it Flow”
#1 #2 #3 #4
System Product
Materials

19. DRIVE presentation – ‘Products that Flow’ - 26-10-2017
JOIN US!
circo@clicknl.nl
www.CIRCOnl.nl
FOLLOW CIRCO
Twitter @CIRCOnl
Facebook/CIRCOnl
Linkedingroup CIRCOnl
CIRCO is a partner of Nederland
Circulair! Circularondernemen.nl

21. HARDCUPS

22. FOR MORE INFORMATION:
laura@greenevents.nl

25. Cause
Free rain ponchos during rain

26. Problem
Fossile fuel:
Petroleum-based
CO2
Negative impact
on the environment

27. Solution
Biobased poncho made from sugar cane
CO2
60%

28. Market

29. Market
800 music festivals
a year

30. Market
23 million visitors

31. Market
2 million ponchos
on festivals only

32. Direct impact
~ 280.000 KG CO2
4
x

33. Broader goal
Awareness Change towards
renewable sources

34. Innovation
Innovations for
plastic
Recycle
options
Sustainable
shipping

35. The production chain
Production
granulate
Recycling to
regranulate
Production
product
Distribution
Seperating
waste

36. How?
Production
granulate
Recycling to
regranulate
Production
product
Distribution
Seperating
waste

37. Thank you
contact@natr.nl
+31 6 51 67 65 15
www.natr.nl

40. For more information
please contact
Geert Naudts:
geert@festiservice.be

42. DRIVE presentation – ‘Products that Flow’ - 26-10-2017
Expert panel
Aaik Rodenburg Ruben Clement Laura van de Voort Gwen Aartsma Geert Naudts

43. DRIVE presentation – ‘Products that Flow’ - 26-10-2017
1. Who is responsible for the waste that is being
created at festivals?
A. The Government
B. Festival Organiser
C. Festival Visitor
D. Producer of packaging/disposables
E. Designer
F. Other

44. DRIVE presentation – ‘Products that Flow’ - 26-10-2017
2. What is the role of the designer in a supply chain?
The designer is responsible for:
A. the design, production and usability
B. the design, production, usability and end-of-life
C. the life cycle design but also a circular business model
D. managing the whole life cycle of the product
E. Other

45. DRIVE presentation – ‘Products that Flow’ - 26-10-2017
3. What is the most important circular design
strategy for festivals?
A. Rethink
B. Reuse
C. Recycle
D. Renew
E. Other

46. DRIVE presentation – ‘Products that Flow’ - 26-10-2017
4. How can we accelerate the transition towards a
circular economy for festivals?
A. Legislation (permits)
B. Inspiration (front runners / start ups)
C. Big companies (big impact)
D. Awareness consumers (market demand)
E. Cooperation with circular value chain
F. Image (story telling)
G. Other

47. DRIVE presentation – ‘Products that Flow’ - 26-10-2017
5. As a designer, what do you need to become a
circular change agent?
A. Broader network
B. Training
C. I am already designing circular products
D. Tools
E. Other