Nonprofit Performance Institute Summit

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Presentation delivered at the Nonprofit Performance Institute Nonprofit Summit (September 21, 2010).

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Nonprofit Performance Institute Summit

  1. 1. Media
 Rules!
  2. 2. What
you
are
 doing
isn’t
 working
 anymore!
  3. 3. Phones
 Change
 Everything
  4. 4. iPads
 Change
 Everything
  5. 5. PS3
 Changes
 Everything
  6. 6. Facebook
 Changes
 Everything
  7. 7. Hulu
 Changes
 Everything
  8. 8. Nike
 Changes Everything
  9. 9. Real
Life
 Changes
 Everything
  10. 10. [Strategery]
  11. 11. Technology
and
the
Internet,
and
 their
role
in
our
lives,
has
changed
 how
we
communicate,
get
and
 share
information,
the
media
we
 consume,
and
the
reasons
we
 engage
with
each
other
‐
online
 and
of9line.
The
effects
of
these
 changes
are
being
felt
by
all
of
 us,
every
day,
all
the
time.

  12. 12. Information
moves
faster.
People
 are
more
closely
connected.
We
all
 have
different
options
and
better
 choices.


Our
expectations
are
 higher.

The
connections
we
make
to
 the
issues
and
events
that
shape
our
 world
are
being
transformed
‐
 rapidly
and
constantly.

  13. 13. Everything
 must
change.
  14. 14. How
organizations
operate,
 organize,
and
communicate
must
 be
re­imagined.

The
passion
and
 interest
of
individuals
must
be
re­ focused
and
re­directed.

The
 ways
that
we
measure
success
must
 be
re­assessed.

The
ways
we
 promote
big
ideas
and
create
better
 solutions
must
be
re­envisioned.
  15. 15. Re­Think
 How
You
 Work
  16. 16. Understand
 where
you
Oit
  17. 17. Always
 Be
 Communicating
  18. 18. Help
to
 
 connect
(all)
 the
dots
  19. 19. Play
nicely
 with
others
  20. 20. Throw
away
 your
case
 studies
  21. 21. Celebrate
 small
 successes
  22. 22. [Responsibility]
  23. 23. ‘I
don’t
know
what
to
do.’ ‘My
board
chair
said
we
 need
to
be
on
Twitter.” ‘It
costs
too
much.’ ‘I
just
need
to
build
a
blog’ ‘I
am
overwhelmed.’ ‘It’s
too
late.
We’re
doomed’ ‘The
internet
scares
me.’ ‘I
am
too
old.’ ‘I
don’t
have
the
time.’ ‘[X]
is
responsible
for
our
 ‘I
tried
and
it
didn’t
work.’ online
stuff.’ ‘The
people
in
our
 ‘I
don’t
care
what
the
 audience
aren’t
using
 audience
things
­
I
know
 social
media.’
 what
we
are
doing
is
right.’
  24. 24. Brand
is
 about
 experience
  25. 25. Marketing
 Trust
me I’m
a
 is
like
 marketer dating
  26. 26. Technology
 is
the
 facilitator
  27. 27. Social
 media
is
 part
of
 your
 toolset
  28. 28. There
is
no
‘right
way’
to
blog You
must
be
 Everything
is
social ‘Oindable’ Listening
and
 Stuff
is
 hearing
are
 important different
  29. 29. There
is
no
‘right
way’
to
blog People
watch
and
 listen
for
longer
 There
is
no
‘right
 (and
remember
 way’
to
blog more)
than
when
 they
read Games
are
for
 Mobile
phones
 more
than
 are
always
on,
 playing always
active
  30. 30. [3
Things]
  31. 31. Timely,
relevant,
 compelling
 information
  32. 32. Experiences
people
 will
remember
 (fondly)
and
talk
 about
(often).
  33. 33. Stuff
that
people
 will
use...
and
value.
  34. 34. [2
More]
  35. 35. Know
Your
 Audience Demographic







Psychographic
 Technographic




Behavioral
  36. 36. Order
of
 Operations Goals







Strategies
 












Tactics




Resources
  37. 37. [Big
Finish]
  38. 38. TRY Something
 new
and
different
  39. 39. FAIL Openly
 and
actively
  40. 40. LEARN and
adapt
  41. 41. ASK
ME
ANYTHING
  42. 42. Write
me:
brian@littlemmedia.com Call/text
me:
617.417.9436 Follow
me:
twitter.com/brianreich Friend
me:
Facebook,
LinkedIn Read
me:
thinkingaboutmedia.com,
Media
Rules! Download
me:
SlideShare,
Scribd

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