Nexus Mexico Social Bootcamp Presentation

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Presentation from Nexus Mexico Social Boot Camp (February 25, 2014 in Mexico City).

Presentation by Jonah Halper, Founder Altruicity, fundraising expert and author of "Date your donor", and Brian Reich, managing director of little m media and author of "Shift and Reset "

We addressed strategy, tactics and tools to raise funds, position organizations, engage with audiences, what works and doesn't, some case studies, and how to use digital and social media to help advance your social projects.

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Nexus Mexico Social Bootcamp Presentation

  1. 1. #NEXUSMX @JonahHalper   @BrianReich
  2. 2. Nonpro8its   &  NGOs Social     Entrepreneurs
  3. 3. NONPROFITS     &  NGOs SOCIAL   ENTREPRENEURS Jonah  Halper Brian  Reich
  4. 4. Married  (Karen)   Two  kids  (Henry  and  Lucy)   35  Years  Old.    Jewish   ! Live  in  New  York  City.    Travel  a  lot.   ! Seattle,  WA.    Westport,  CT.    Washington,  DC.       Cambridge,  MA.  Ann  Arbor,  MI.  50  States. Mariners.  Seahawks.  Knicks.  Michigan.   NASCAR.  Golf.  Rowing.  Soccer.  Curling, Strategize.  Write.  Speak.  Teach.  Host.     Provoke.  Curate.  Convene.   ! Impact  of  technology/internet  on  society.   How  people  get/share  information.   Innovation.  Behavior  change.   ! Politics.  Public  Affairs.  PR.  Marketing.   Advertising.  Brand.  Serious  Issues.     Squishy  stuff.  Information  Strategy.   Innovation.  Entertainment.  Culture.  Sports.   News.  Learning.  Games.  Music.  TV. @brianreich facebook slideshare scribd little  m  media.  thinking  about  sports   media  rules!  shift  &  reset.  podcast. Macbook  Pro.  iPhone  5.  iPad  2.  Canon  7D.   Notecards.  Sonos.  Tivo.  Wii.  MiFi. Wall  Street  Journal.  New  York  Times.   Washington  Post.  Seattle  Times.  LA  Times.   Boston  Globe.  Chicago  Tribune.  Politico.   Denver  Post.  Dallas  Morning  News.  GQ.   Vanity  Fair.  New  Yorker.  Time.  Newsweek.   BusinessWeek.  Inc.  Sports  Illustrated.  New   York.  Wired.  People.  Fast  Company.  InStyle.   Monocle.  ESPN  The  Magazine.  HuffPo.  The   New  Republic.  1000+  Blogs.  Flipboard.   Feedly.  TLC.  TWC.  ESPN.  C-­‐SPAN.  MSNBC.   OWN.  Octonauts.  Sesame  Street.  30  Rock.   Criminal  Minds.  Orange  is  The  New  Black.   House  of  Cards.  Modern  Family.  Real   Housewives  Of....  Fresh  Air.  This  American   Life.  Hang  Up  And  Listen.  Only  A  Game.   PolitOptics.  Wait  Wait  Don’t  Tell  Me.  Books.   Ads.  Labels.  People.  [Partial  list] youtube Flickr pinterest foursquare tumblr
  5. 5. Nonprofit fundraiser Marketer Serial entrepreneur! Teacher Author! Husband Father (of four!) Fisherman Motorcyclist
  6. 6. PART  I
  7. 7. MISSION  &  VISION
  8. 8. Ben  Zander   Composer.  Conductor.  Educator.
  9. 9. Everyone  Loves  You.   They  Just  Don’t  Know  it  Yet.
  10. 10. YOUR  MISSION   IS  ABOUT  WHO  YOU  ARE.
  11. 11. YOUR  VISION   IS  ABOUT  WHO  YOU  WANT  TO  BE
  12. 12. DATING  RULE  #1   It  Takes  ConFidence
  13. 13. PAY  ATTENTION
  14. 14. BREAK  THE  RULES
  15. 15. OWN  A  PIECE  OF  THE  PUZZLE
  16. 16. STOP  DOING  THINGS  THAT   DON’T  WORK
  17. 17. KNOW  YOUR   AUDIENCE
  18. 18. Demographics   Psychographics   Social  Graph   Behaviors
  19. 19. WHO  DO  YOU  SERVE?   Primary  &  Secondary  Customers
  20. 20. Mavens Connectors Salesmen
  21. 21. DATING  RULE  #2   Your  Friends  are  your  Best  Resource.
  22. 22. MEASURING   SUCCESS
  23. 23. Know  Your     Desired  Impact
  24. 24. Lots  of  Different  Ways     To  DeFine  Success $$$ SPEED QUALITY IDEAS FLEXIBILITY
  25. 25. Lots  of  Different  Ways     To  DeFine  Success SPEED QUALITY IDEAS FLEXIBILITY
  26. 26. Lots  of  Different  Ways     To  DeFine  Success ??? SPEED QUALITY IDEAS FLEXIBILITY
  27. 27. ASK  US  ANYTHING
  28. 28. BREAK   (10  Minutes)
  29. 29. PART  II
  30. 30. MAKING  IT  HAPPEN
  31. 31. GO  BEYOND  AWARENESS Awareness Framing Education Engagement Mobilization
  32. 32. A R T C A S N Sign Up Watch A N O I T Discuss N IO T A Z I L Create Share ???
  33. 33. KNOWING  IS  HALF   THE  BATTLE
  34. 34. ALWAYS  START   AT  THE  END
  35. 35. Times  Square  1950s
  36. 36. Times  Square  2000s
  37. 37. DATING  RULE  #3   Be  Other  Focused.  Be  Generous.
  38. 38. Match Made in Heaven! Converging Priorities
  39. 39. Fundraising  is  like  Sex   Good  Relationships  =  Good  Giving
  40. 40. TACTICS  &  TOOLS
  41. 41. THE  WAR  ROOM
  42. 42. EVERYTHING  IS  SOCIAL
  43. 43. MAKE  HUMAN  CONTACT
  44. 44. GET  PERMISSION
  45. 45. MOBILE  CHANGES     EVERYTHING
  46. 46. CRUNCH  THE  NUMBERS
  47. 47. REME MBER
  48. 48. FIND  YOUR  VOICE
  49. 49. NEVER  STOP  LEARNING
  50. 50. GO  BIG  (OR  GO  HOME)
  51. 51. ASK  US  ANYTHING
  52. 52. LUNCH
  53. 53. OPEN  SPACE
  54. 54. OPEN  SPACE  PLAN 1)  Find  a  conversation  topic   2)  Write  down  a  question  (or  three)   3)  Post  your  questions   4)  Find  someone  else’s  question   5)  Start  solving   6)  Repeat
  55. 55. For  more  information:   ! Jonah  Halper   www.dateyourdonors.com   jonah@altruicity.com   ! Brian  Reich   www.shiftandreset.com   brian@littlemmedia.com  

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