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LinkedIn Dos & Dont's

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Russell Ackner
Russell Ackner

Overview of what not to do when setting up your LinkedIn profile. This is a prelude to an instructional for college students belonging to the PIKE Fraternity chapter of Florida Atlantic University.

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DOS & DONT’S
LINKEDIN DOS & DONT’S WHAT ISN’T LINKEDIN? ▸ Social Media Site ▸ Racist, Derogatory Or Political Rants ▸ Job Satisfaction Venting Board ▸ Facebook, Instagram, Pinterest, YouTube, SnapChat, etc.
LINKEDIN DOS & DONT’S WHAT IS LINKEDIN? ▸ Largest Professional Networking Site ▸ Consistently Ranked As A Top Search Result (Visibility) ▸ Recommendations, References & Endorsements ▸ Recruiters & Employers Window Into Your Online World ▸ Personal Brand Promotion
YOUR BRAND IS WHAT OTHER PEOPLE SAY ABOUT YOU WHEN YOU’RE NOT IN THE ROOM. Jeff Bezos LINKED IN DOS & DONT’S
DON’T JUDGE A BOOK BY ITS COVER
LINKEDIN DOS & DONT’S GOLDEN RULES ▸ Honesty is the absolute best policy ▸ Use data-driven metrics & facts ▸ Be professional, passionate & confident ▸ Interact with pertinent people, topics & stay current ▸ Receive/share recommendations & endorsements judiciously ▸ Network - follow, comment & play it safe ▸ Be a subject matter expert - eventually (articles, comments & likes)
3 SECOND RULE TREAT IT LIKE A LIVING RESUME
Q&A

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  • 2. LINKEDIN DOS & DONT’S WHAT ISN’T LINKEDIN? ▸ Social Media Site ▸ Racist, Derogatory Or Political Rants ▸ Job Satisfaction Venting Board ▸ Facebook, Instagram, Pinterest, YouTube, SnapChat, etc.
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  • 10. 3 SECOND RULE TREAT IT LIKE A LIVING RESUME
  • 11. Q&A