West Hartford Chamber of Commerce Keynote

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Slides presented during West Hartford Chamber of Commerce Keynote (June 8, 2010).

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West Hartford Chamber of Commerce Keynote

  1. 1. What
you
are
doing
 isn’t
working
 anymore... Media
 and
everything
 needs
to
change. Rules!
  2. 2. What
you
are
 doing
isn’t
 working
 anymore!
  3. 3. Ask
yourself
 why...(?)
  4. 4. Why
does
 everything
you
 are
doing
need
 to
change....?
  5. 5. Phones
 Change
 Everything
  6. 6. iPads
 Change
 Everything
  7. 7. PS3
 Changes
 Everything
  8. 8. Facebook
 Changes
 Everything
  9. 9. Hulu
 Changes
 Everything
  10. 10. Nike
 Changes
 Everything
  11. 11. Real
Life
 Changes
 Everything
  12. 12. Technology
and
the
Internet,
and
 their
role
in
our
lives,
has
changed
 how
we
communicate,
get
and
 share
information,
the
media
we
 consume,
and
the
reasons
we
 engage
with
each
other
‐
online
 and
of?line.
The
effects
of
these
 changes
are
being
felt
by
all
of
 us,
every
day,
all
the
time.

  13. 13. Information
moves
faster.
People
are
 more
closely
connected.
We
all
have
 different
options
and
better
choices.


 Our
expectations
are
higher.

The
 connections
we
make
to
the
issues
and
 events
that
shape
our
world
are
being
 transformed
‐
rapidly
and
constantly.

  14. 14. Everything
 must
change.
  15. 15. How
organizations
operate,
 organize,
and
communicate
must
 be
re­imagined.

The
passion
and
 interest
of
individuals
must
be
re­ focused
and
re­directed.

The
 ways
that
we
measure
success
must
 be
re­assessed.

The
ways
we
 promote
big
ideas
and
create
better
 solutions
must
be
re­envisioned.
  16. 16. You need to RE-THINK YOUR WORK.
  17. 17. You need to KNOW MORE ABOUT HOW PEOPLE LIVE.
  18. 18. You need to UTILIZE EVERY AVAILABLE PLATFORM.
  19. 19. You need to KNOW ABOUT EVERYTHING.
  20. 20. You need to PLAY NICELY WITH OTHERS.
  21. 21. You need to STOP CARING ABOUT CASE STUDIES.
  22. 22. You need to REDEFINE SUCCESS.
  23. 23. ‘I
don’t
know
what
to
do.’ ‘Should
I
be
on
Twitter?’ ‘It
costs
too
much.’ ‘So,
I
just
need
to
build
a
 ‘I
am
overwhelmed.’ blog?’ ‘The
internet
scares
me.’ ‘It’s
too
late.
We’re
 ‘I
don’t
have
the
time.’ doomed’ ‘I
tried
and
it
didn’t
work.’ ‘I
am
too
old.’ ‘My
customers
don’t
 ‘A
different
department
 use
these
tools.’ handles
that.’
  24. 24. Brand
is
 about
 experience
  25. 25. Marketing
 Trust
me I’m
a
 marketer is
like
 dating
  26. 26. Technology
 is
the
 facilitator
  27. 27. Social
 media
is
 part
of
 your
 toolset
  28. 28. There
is
no
‘right
way’
to
blog People
watch
and
 listen
for
longer
 There
is
no
‘right
 (and
remember
 way’
to
blog more)
than
when
 they
read Games
are
for
 Mobile
phones
 more
than
 are
always
on,
 playing always
active
  29. 29. There
is
no
‘right
way’
to
blog You
must
be
 Everything
is
social ‘Uindable’ Listening
and
 Stuff
is
 hearing
are
 important different
  30. 30. [3
Things]
  31. 31. Timely,
relevant,
 compelling
 information
  32. 32. Experiences
people
 will
remember
 (fondly)
and
talk
 about.
  33. 33. Stuff
that
people
 will
use...
and
value.
  34. 34. [2
More]
  35. 35. Know
Your
 Audience Demographic







Psychographic
 Technographic




Behavioral
  36. 36. Order
of
 Operations Goals







Strategies
 












Tactics




Resources
  37. 37. [Big
Finish]
  38. 38. TRY Something
 new
and
different
  39. 39. FAIL Openly
 and
actively
  40. 40. LEARN and
adapt
  41. 41. ASK Lots
of
 Questions
  42. 42. email
me:





brian@littlemmedia.com call
me:









617.417.9436 follow
me:




twitter.com/brianreich friend
me:




facebook.com/brianreich read
me:






Media
Rules! 


ThinkingAboutMedia.com 


Fast
Company
Expert! 


WeMedia
Senior
Fellow download
me:
slideshare.net/littlemmedia hire
me:
little
m
media
provides
strategic
guidance
and
 other
support
to
organizations
around
the
use
of
the
 internet
and
technology
for
communications,
engagement,
 education,
and
mobilization.
  43. 43. What
you
are
doing
 isn’t
working
 anymore... Media
 and
everything
 needs
to
change. Rules!

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