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What
you
are
doing

    isn’t
working

    anymore...




Media

    and
everything

    needs
to
change.




Rules!
Brian
Reich


                                       Married
(Karen)
                                   Two
kids
(Henry
an...
[Start]
Phones

 Change

Everything
iPads

 Change

Everything
PS3

 Changes

Everything
Something
 Changes

Every
Day
Technology
and
the
Internet,
and

their
role
in
our
lives,
has
changed

how
we
communicate,
get
and

share
information,
th...
Information
moves
faster.
People
are

more
closely
connected.
We
have

different
options
and
better
choices.

  

Our
expe...
Everything

must
change.
How
organizations
operate,

organize,
and
communicate
must

be
re­imagined.

The
passion
and

interest
of
individuals
must...
[Pause]
Brand
is

about

experience
Marketing

is
about

trust
Technology

is
the

facilitator
[3
Things]
Timely,
relevant,

   compelling

  information
Experiences
people

  will
remember

 (fondly)
and
talk

       about.
Stuff
that
people

will
use...
and
value.
[2
More]
Know
Your

  Audience
Demographic







Psychographic

 Technographic




Behavioral
Order
of

Operations
       Goals







Strategies














Tactics




Resources
[5
Ideas]
Human...ize

Personal...ize
Local...ize
Operational...ize
Granular...ize
Take
Advantage...ize
Transactionalize
Have
you
walked
on

              the
oldest
street
in

              the
nation?

              You
can
get
an


100
    ...
Take
          Its
six
degrees
cooler

               in
Kingston,
NY
today.

advantage
     Visiting
Times
Square

      ...
Mayor
of
   The
Blue
Cheese

            Potato
Chips
at
36



New
Paltz
            Main
are
Incredible.

            I
j...
Bizarre
Foods
of

            Ellenville



Phoenecia
            Woodstock’s
Own

            Samantha
Brown



12462
   ...
93.6
Miles
36
Holes     Download.

11
Hours     Choose
an
adventure.
             Follow
directions.
             Play.
Ea...
[Big
Finish]
TRY   Something

      new
and
different
FAIL   Openly

       and
actively
LEARN   Update

        and
adapt
ASK   Lots
of

      Questions
[End]
What
you
are
doing

    isn’t
working

    anymore...




Media

    and
everything

    needs
to
change.




Rules!
Ulster County Tourism Conference
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Ulster County Tourism Conference

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Presentation that accompanied my talk to the Ulster County Tourism Conference (May 4, 2010) - Kingston, NY

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Ulster County Tourism Conference

  1. 1. What
you
are
doing
 isn’t
working
 anymore... Media
 and
everything
 needs
to
change. Rules!
  2. 2. Brian
Reich
 Married
(Karen) Two
kids
(Henry
and
Lucy) 32
Years
Old.

Jewish. Live
in
New
York
City.

Travel
a
lot. Strategize.
Write.
Speak.
Teach.
Podcast.
 Focus
on
the
impact
of
technology
and
the
internet
on
society. Politics.

Public
Affairs.
Marketing.
PR.
Advertising.
Causes.
Technology.
Innovation.
 Commerce.
Entertainment.

Sports.
Journalism.

Education.
Games.
Brand.
Culture. 10‐15
Newspapers.

20+
Magazines.
800+
Channels.
1000+
Blogs.

2500+
Friends.
 Mac.
PC.
iPhone.
Kindle.
Flip
Video.
Tivo.
Wii. Seattle.

Westport.

Washington.

Cambridge.
Ann
Arbor.
Upper
West
Side. brian@littlemmedia.com 617.417.9436 www,thinkingaboutmedia.com Media
Rules! Fast
Company
Expert WeMedia
Senior
Fellow twitter.com/brianreich facebook.com/BrianReich SlideShare FourSquare/Gowalla
  3. 3. [Start]
  4. 4. Phones
 Change
 Everything
  5. 5. iPads
 Change
 Everything
  6. 6. PS3
 Changes
 Everything
  7. 7. Something Changes
 Every
Day
  8. 8. Technology
and
the
Internet,
and
 their
role
in
our
lives,
has
changed
 how
we
communicate,
get
and
 share
information,
the
media
we
 consume,
and
the
reasons
we
 engage
with
each
other
‐
online
 and
of[line.
The
effects
of
these
 changes
are
being
felt
by
all
of
 us,
every
day,
all
the
time.

  9. 9. Information
moves
faster.
People
are
 more
closely
connected.
We
have
 different
options
and
better
choices.

 
 Our
expectations
are
higher.

Our
 connections
to
the
issues
and
events
 that
shape
our
world
are
being
 transformed
‐
rapidly
and
constantly.
 We
must
adapt.
We
need
to
engage.

 We
need
to
look
at
things
differently.


  10. 10. Everything
 must
change.
  11. 11. How
organizations
operate,
 organize,
and
communicate
must
 be
re­imagined.

The
passion
and
 interest
of
individuals
must
be
re­ focused
and
re­directed.

The
 ways
that
we
measure
success
must
 be
re­assessed.

The
ways
we
 promote
big
ideas
and
create
better
 solutions
must
be
re­envisioned.
  12. 12. [Pause]
  13. 13. Brand
is
 about
 experience
  14. 14. Marketing
 is
about
 trust
  15. 15. Technology
 is
the
 facilitator
  16. 16. [3
Things]
  17. 17. Timely,
relevant,
 compelling
 information
  18. 18. Experiences
people
 will
remember
 (fondly)
and
talk
 about.
  19. 19. Stuff
that
people
 will
use...
and
value.
  20. 20. [2
More]
  21. 21. Know
Your
 Audience Demographic







Psychographic
 Technographic




Behavioral
  22. 22. Order
of
 Operations Goals







Strategies
 












Tactics




Resources
  23. 23. [5
Ideas]
  24. 24. Human...ize
 Personal...ize Local...ize Operational...ize Granular...ize Take
Advantage...ize Transactionalize
  25. 25. Have
you
walked
on
 the
oldest
street
in
 the
nation? You
can
get
an
 100
 incredible
glass
of
 wine
without
 traveling
2,885
miles. Reasons
to
 You
have
to
buy
a
 new
out[it
to
attend
 Visit the
Tribeca
Film
 Festival
  26. 26. Take
 Its
six
degrees
cooler
 in
Kingston,
NY
today. advantage
 Visiting
Times
Square
 doesn’t
seem
like
 of
the
news
 such
a
good
idea,
 does
it? cycle The
great
outdoors
 never
closes.
  27. 27. Mayor
of
 The
Blue
Cheese
 Potato
Chips
at
36
 New
Paltz Main
are
Incredible. I
jumped
out
of
a
 For
 plane
and
landed
in
 Gardiner. A
Day I
earned
my
cow
 milking
badge!
  28. 28. Bizarre
Foods
of
 Ellenville Phoenecia Woodstock’s
Own
 Samantha
Brown 12462 Man
vs.
Food:
Esopus
 Edition
  29. 29. 93.6
Miles 36
Holes Download. 11
Hours Choose
an
adventure. Follow
directions. Play.
Eat.
Enjoy. 1
App Go
Home. [Repeat]
  30. 30. [Big
Finish]
  31. 31. TRY Something
 new
and
different
  32. 32. FAIL Openly
 and
actively
  33. 33. LEARN Update
 and
adapt
  34. 34. ASK Lots
of
 Questions
  35. 35. [End]
  36. 36. What
you
are
doing
 isn’t
working
 anymore... Media
 and
everything
 needs
to
change. Rules!
  • lisaberger

    Aug. 19, 2010

Presentation that accompanied my talk to the Ulster County Tourism Conference (May 4, 2010) - Kingston, NY

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