1. Resume of Mrs.Thanyarat (Saiphon) Bhalakula
Marketing / Business Development / International Cooperation / Strategic Planning
Thanyarat (Saiphon) Bhalakula Page 1 of 7
(Mrs.) Thanyarat Bhalakula
STRENGTHS
Strategic Planning, Integrated Marketing Communications (IMC),
Marketing and Branding Development, International Project
Management, Business Development, Customer Relation Management
(CRM), Corporate Social Responsibilities (CSR), Human Resource
Development (HRD), Operations, Administration, etc.
Flexible, Fast SWOT Analysis, Adaptation, Impromptu Problem-
Solving and Long-term Problem-Solving, Pro-Active Approaches, Good
Corporate Governance, Good Sense of Humors, Sportsmanship, etc.
CAREER PROFILE
2003 - Present Project Director / Marketing Consultant
Brand & Features Communication Co., Ltd., providing Business
Consultancy Services in investment banking, organizational structure,
marketing development, operation development (www.themead.co.th)
- Product/Company SWOT analysis
- Product/Company selling points and differentiation
- Sales and marketing promotion guidelines
- Brand development strategy
- Integrated marketing communication strategy
- Product Launch / Press Conference / Grand Opening
Jul 2012 – Nov 2013 Director – Operations
LD Restaurants Co., Ltd., Thai Foods Shops in modern trade stores
i.e. Tesco Lotus, Tops Supermarkets
- Strategic Planning
- Store Standardization and Store Operations
- Marketing and Sale Development
- Product Development
- Expanding from 6 to 20 stores
2007 Project Director/Marketing Director
Thai Appraisal Foundation (www.thaiappraisal.org) and
Thai Real Estate Business School (www.trebs.ac.th)
- International Seminars, i.e., valuations, real estate cycles
- Monthly Academic Forum
- Real Estate Business Training Curriculums
- In-house training services
- Newsletters
- Websites
Jul – Nov 2005 Assist. Vice President – Operation & Administration
KPN Plus Co., Ltd.
Franchisor of motorcycle parts and accessories with modern trade
aspects
- Sales and Marketing Planning
- Store Format and Operation standardization
- Franchisee’s business competency development planning
- Sales force supervision and supports
- Human Resource Development planning
- Product Launch / Branch Opening / PR & Advertising

2. Resume of Mrs.Thanyarat (Saiphon) Bhalakula
Marketing / Business Development / International Cooperation / Strategic Planning
Thanyarat (Saiphon) Bhalakula Page 2 of 7
Oct 04 – Feb 2005 General Manager
St.Carlos Clinic Co., Ltd. (www.stcarlos.com)
Distributor of St.Carlos Hospital’s Spa products and Medical Spa
Franchise
- Set up new organization and administration systems
- Fiscal Budget Planning
- Marketing Strategy and Implementation
- Product Development Planning
- Sales Strategy and Implementation
Apr - Jul 2004 Business Development Consultant
Health-Relations Co., Ltd., importer and marketer of health care
products in MLM direct selling business (from Singapore)
- Set up IT systems and company’s website
- Set up MLM Networking format
- Cooperate with overseas partners
- Product Training
- Marketing Strategy and Implementation
2001 – 2003 Manager - Special Project Office, Organization and Network
Development Department, Small and Medium Enterprise Bank of
Thailand (www.smebank.co.th)
- Coordinate and administrate 30 pilot projects for developing SMEs
both in business knowledge and competency
- Set up Call Center 1357 for the bank (IT system and Staff Training)
- Help developing corporate web sites i.e. e-market, e-learning, e-
counseling
- Establish an e-market exchange for Thai exporters called www.SOS-
Export.com
2000 – 2001 Manager, Office of the President
ThaiTradeX Co., Ltd., Electronic Horizontal Market
Exchange Project in Thailand (www.thaitradex.com)
- Set up a pilot company for a global e-commerce system
- Help preparing and developing strategies and budget plans
- Coordinate and report to overseas partners i.e. Oracle (Australia),
PriceWaterHouseCoopers (USA), and Unifize (Malaysia and
Singapore)
- Supervise general office administration
- PR and Press Conference
1998 – 1999 Manager, Office of the President
Siam Bio Best International Co., Ltd. (V Care Brand)
And
Siam Bio Best Co., Ltd.
(Manufacturer of food supplement from cereal and its marketing
subsidiary in direct selling industry relating Multi-level Marketing system)
- Provide business consultancy services related with the establishment
of an MLM direct selling company, e.g. strategic planning, budget
planning, marketing plans to the President/Chief Executive Officer
and Managing Director
- Seek product approvals from the Food and Drug Committee,
Ministry of Public Health
- Member of board of executives; and marketing board
- Set up the organization structure and authorization
- Set up company’s operating systems
- Recruit and train new employees
- Acting Personnel Manager and General Manager reporting directly to
the President/Chief Executive Officer

3. Resume of Mrs.Thanyarat (Saiphon) Bhalakula
Marketing / Business Development / International Cooperation / Strategic Planning
Thanyarat (Saiphon) Bhalakula Page 3 of 7
1996 – 1997 Loxley Group of Companies
Marketing Support Manager
Value Life Co., Ltd. (Erina Brand from Japan)
(An MLM direct selling business that imports personal care and food
supplement products)
- Evaluate project business possibility
- Conduct budget and strategic planning
- Set up new company and oversee general administration
- Seek new products and acquire approvals from Thai FDA
Or other related authorities
- Evaluate products and costing; and recommend pricing
- Conduct marketing plans and sales promotional campaigns
- Prepare and conduct product documentation and training
- Member of board of director; and board of executives
- Monitor and report to the Chairman of Board of Directors (Loxley)
1995 – 1996 Loxley Group of Companies
Sales Manager
Loxley Travel Service Co., Ltd.
- Evaluate project business possibility
- Set up new company
- Liaise with other companies in the group in traveling services such
as airlines and hotel reservations, seminar arrangement, tour
packages both outbound and inbound
- Being group leader of Loxley sales representative groups to Hong
Kong
- Oversee general administration of the company
- Investigate the efficiency of the company
- Member of board of directors and report to the Board of Directors
(Loxley) of managerial problems and skills
1988 – 1995 Loxley Group of Companies
Manager, Business Development Department
Loxley Public Co., Ltd.
and
South Australian Government Representative
in Thailand
Ministry of Industry, Trade and Technology, South Australia
- Assist and support other departments and companies in the group
as an international marketing department
- Conduct project feasibility studies and budget planning
- Co-ordinate with internal departments and international joint
venture companies to set up new companies in the group such as
Hutchison Telecommunications (Thailand) Co., Ltd.; ThaiSat Co.,
Ltd.; Loxley Travel Service Co., Ltd.; Loxley Video Post Co., Ltd.;
Thai Gateway Co., Ltd.
- Liaise with related Government Organizations to propose for
telecommunications concession projects such as Thailand’s Domestic
Satellite Project (ThaiSat & AsiaSat) with the Ministry of Transports
and Communication
- Provide secretarial and administrative services to Chairman and
President of Loxley in major projects or events
- Seek interested Thai companies or organizations to match with
South Australian companies’ interests in various fields such as
medical, nursing, computer software, hotel management, logistic
management, heavy engineering, etc.
- Oversee general office administration including purchasing,
accounting, administration, personnel recruitment and evaluation

4. Resume of Mrs.Thanyarat (Saiphon) Bhalakula
Marketing / Business Development / International Cooperation / Strategic Planning
Thanyarat (Saiphon) Bhalakula Page 4 of 7
CAREER ACTIVITIES
1994 – Present Director and Partner,
Gold Billion International Co., Ltd.
(Running 3 franchising of Black Canyon Coffee Restaurant)
- Member of board of directors; and board of executives
- Set up company managerial guidelines and policies
- Set up human resource management policies
- Monitor and control managerial efficiency
- Provide problem-solving recommendations
1994 – Present Freelance translator and Business Consultant
- Provide English-to-Thai and Thai-to-English translation services
- Provide business development advises in various fields , i.e.,
management, sales, marketing, personnel, training
- Provide marketing research/survey and case study analysis services
2003 - 2004 Director and Partner, Thai Herb Palace
- Foot reflexology, acupuncture, Thai traditional massages and spa
1999 – 2000 Committee members of 4 BMA Council’s Subcommittees:
The Subcommittee of Drug Prevention for 7 Districts
The Subcommittee of Neglected Land Uses for 7 Districts
The Subcommittee of Budget Monitor for 7 Districts
The Subcommittee of Bangkok Peace Keeping Consultant
Bangkok Metropolitan Administration Council
Bangkok Metropolitan Administration
1994 – 1996 Freelance Translator
Reed Tradex Co., Ltd.
1994 Joint organizer, Environmental Health Delegation to
South Australia and Singapore, lead by Deputy Director General, Ministry
of Public Health (Approx. 30 delegates)
1993 Organizer and leader, Environmental Health Delegation to
South Australia and Singapore, lead by Deputy Director General, Ministry
of Public Health (Approx. 30 delegates)
1991 - 1994 President, Loxley Group New Year Party Taskforce
Member of the Ceremony Organizing Committee
Contract Signing Ceremony, chaired by the Prime Minister,
between the Telephone Organization of Thailand and Thai Telephone
and Telecommunications Co., Ltd. - one million provincial telephone line
expansion concession
Organizer
Visiting Program of Hon. Lynn Arnold, the Minister of Industry, Trade
and Technology, Government of South Australia
Complementary Award
Loxley’s new logo design
1991 Co-copywriter of Hutchison Telecommunication (Thailand) Co., Ltd.’ s
Slogan
1988 Organizer, Contract Signing Ceremony between the Ministry of Industry,
Trade and Technology, Government of South Australia and Loxley
(Bangkok) Ltd.

5. Resume of Mrs.Thanyarat (Saiphon) Bhalakula
Marketing / Business Development / International Cooperation / Strategic Planning
Thanyarat (Saiphon) Bhalakula Page 5 of 7
Organizer, South Australian Trade Exhibition in Bangkok
(Approx. 30 companies)
SOCIAL ACTIVITIES
Present Secretary, Soonthornsiri Community Committee,
Huai Khwang District
2005 - Present President, Integrated Marketing Communications Class 9 Alumni Club
2004 – Present Secretary, Applied Psychology in Administration (API) 95 Alumni Club
1985 – 1986 Coordinator and Stage Manager, Charity Opera Productions for Bangkok
Symphony Orchestra and Bangkok Music Society with international lead
vocalists for H.M. the Queen’s Birthdays
1983 – 1985 President, Rotaract Club of Kasetsart University
associated with the Rotary Club of Dusit
Stage Manager, Play Productions, Faculties of Communication Arts,
Kasetsart University and Thammasart University
Committee member of the Faculty Student Committee
Faculty of Humanities, Kasetsart University
1982 – 1983 Committee member and journalist, University’s newspaper,
The Student Organization of Kasetsart University
SPECIAL TRAINING COURSES
Nov 2007 Certificate: International Property Expert
Thai Real Estate Business School and Thai Appraisal Foundation
Aug 2007 Advanced Real Estate Financial Techniques
Thai Real Estate Business School
Professional Real Estate Selling Techniques
Thai Real Estate Business School
Feb - Apr 2005 Integrated Marketing Communications (IMC) Class 9
Three Force Communications Co., Ltd.
May – Sep 2004 Applied Psychology in Administration (API) Class 95
National Psychology Institute of Thailand, National Defense Institute,
Supreme Command Headquarter
2001 - 2002 Customer Relationship Management (CRM) courses
Franchise Management courses
Modern Banker courses, Ministry of Finance
2002 Seminars in Management and Business Administration, Small Industry
Finance Corporation, the Ministry of Finance and the Ministry of Industry
(SME Bank at present)
1994 Thansetthakij In Search of Excellence Class 13 - - a Micro MBA program
joint organized by NIDA and Thansetthakij Co., Ltd.

6. Resume of Mrs.Thanyarat (Saiphon) Bhalakula
Marketing / Business Development / International Cooperation / Strategic Planning
Thanyarat (Saiphon) Bhalakula Page 6 of 7
1988 – 1996 Cases in Business English, Sasin University
Business Writing, Sasin University
Executive and managerial management courses by Thammasart
University, NIDA, etc.
SPECIAL QUALIFICATIONS
Translation: English to Thai, and Thai to English
Operation: Computer (Microsoft Office XP : Words, Excel,
PowerPoint, Access), Microsoft Project
English Fluency: Writing and reading - Excellent
Speaking and listening - High Fluency
EDUCATION
1986 – 1988 M.A. (Business Communications and Management)
(English Program), Faculty of Humanities, Graduate School
The University of the Thai Chamber of Commerce
1982 – 1986 B.A. (English Major, and Communication Arts Minor),
Faculty of Humanities, Kasetsart University
1980 – 1982 M.S. 4 – 5 (Language Field – German) (No mathematics)
Triam Udom Suksa School
PERSONAL INFORMATION
RESIDENSE: 101 Soi Pracharatbumpen 6, Pracharatbumpen Road,
Huai Kwang, Haui Kwang, Bangkok 10310
Mobile: (66) 083-815-5929
E-mail: brandfeatures@gmail.com
Social Networks:
Twitter: @BrandFeatures
http://facebook.com/BrandFeatures
DATE OF BIRTH: 15 August 1964
NATIONALITY : Thai
RELIGION : Buddhism
MARITIAL STATUS : Married (to Mr.Namphol Bhalakula)
Atts.

7. Resume of Mrs.Thanyarat (Saiphon) Bhalakula
Marketing / Business Development / International Cooperation / Strategic Planning
Thanyarat (Saiphon) Bhalakula Page 7 of 7