1. MOHAMMAD ILYAS
R-104,1st
Floor Chapal Gardens Karachi
Voice +92 3224439982
E-mail: ilyas42401@gmail.com
PROFESSIONAL SUMMARY:
Over 12 years of broad Sales & 4-5 years of Marketing& Brand Management expertise in
diversified markets like
Recent Experience:
 Cardiovascular Products:Trumo Oxygenators,Heart & Lungs machine, Blood Tubing
Line , Cardiac Positioners and Beating Heart, ,Heamoconcentrator,Cardioplagia,
CDI500
 Nephrology Products:Nipro Dialyzers , Dialysis Machines &Blood tubing Line.
 Endoscope Division:Terumo Endoscope Harvest system, Tekno Endoscope Liproscope
Hesteroscope & PCNL,Ultrasound Neusonic USA.
 Surgical Division:Terumo Syringes, Terumo Syringe Pump,Infusion
Pump,Examination Gloves Soft Touch Malacia,Surgical Blades Swan Moton,Wound
Draingae Bottle ,Chest Drainage Bottle etc.
 Gas Pipe Line Division: all accessories,Oxygengeneration plant Refair France,
 ElectroMedical Division: suction Machine Uzamco Turkey,Patient Monitors NeuTech
USA,Hospital Beds LKL Turkey etc RO Plant.
Pharmaceutical Experince:
 Physicians & Gastro
 Surgery
 Orthopedics’
 Gynecology
 Dermatology & Cosmetology
 Cardiology
 Paeds
 Ophthalmology
 FMCG Baby Milk & Cearles.
Strengths:
Demonstrated ability to develop & implement promotional & marketing strategies to increase market
share & Return- On- Investment (ROI).
Strong communication, negotiation & decision making capabilities with ability to interface effectively at
all levels.
Strength includes strategy development, leadership & team building, problem solving / coaching &
interpersonal relationships.
Experiencing continues growth and providing maximum contribution to profit, Developing & Motivating
the sales Team.

2. EDUCATIONAL QUALIFICATION
M.B.A (Marketing) University of Karachi, 2005
B.s.c (Botany, Zoology & Chemistry) University of Peshawar, 1999
COMPUTER LITERACY
Good proficiency over MS Office,Photoshop etc.
PROFESSIONAL OVERVIEW:
DESIGNATION DURATION COMPANY
NSM Aug-2015 to Till Date Universal Enterprises
BUM Feb-5th,2014 to Aug-2015 Curantes Pharma KHI
GPM (Export,Afghanistan& Tajikistan) November 21st ,2013 to Feb,2014 Hilton Pharmaceutical
NSM May-1st 2013 to November 21st ,2013 Amarant Pharmaceutical
PM May-7th-2011 to 1st May2013 Amarant Pharmaceutical
SM South Jan 1st 2010 –May, 6th-2011 Searle Pakistan
REGIONAL MANAGER Respiratory Oct 1st.2009- Dec, 30th.2009 Searle Pakistan
ZSM South & Centeral-1 Region June 11th2009-30th Sep. 2009 LEO
REGIONAL MANAGER Respiratory Oct 31st2008-June10th, 2009 Searle Pakistan
SENIOR PRODUCT SPECIALIST 23rd.Oct2003- 2008 Searle Pakistan
MEDICAL REPRESENTATIVE 12 May, 2000 –Oct22nd- 2003 Nutricia Cow&Gate

3. WORK EXPERIENCE (in Details) :
National Sales Manager Unversal Enterprises
Roles & Responsibilities
Recently I am looking after the 5 Mega Business Unit i.e.,Electromedical Division , Endoscope Division ,
Sugical Division , Nephrology Division , Cardiac Division .
I am looking after the Sales & Marketing through out the country to contribute maximum to the
company’s Profitabilities.
Group Product Manager(Afghanistan) Hilton Pharmaceutical
Roles & Responsibilities
Worked as a Group Product Manager for Afghanistan , I manage & supervise 4 Mega Business units
A,B,C & Hinocon Natural Division contributing approximately maximum to the company’s revenue.
Current strategic product portfolio includes some of the most renowned therapeutic brands of the
company
Methycobal,Myteka etc.
WORK EXPERIENCE (in Details) :
Product Manager Amarant Pharma
Roles & Responsibilities
Currently working as a Sales Manager & Product Manager in Amarant Pharma (Karachi based leader in
Neuro Psychiatry, Orthopedics’, Cardiology, Gynecology and Paeds group)
Currently I manage & supervise 1 Mega Business units contributing approximately maximum to the
company’s revenue.
Current strategic product portfolio includes some of the most renowned therapeutic brands of the
company like,
Itoride(Itopride) /Emess(Esomeprazole), Cinirant(Cinitapride
Cefirant(Cefixime),Amtraxa(Ceftrixone),Carafer(Iron Sucrose),G-Cal(Calcium Vit-
D3,Ambalta(Duloxetine)/Fernor SR(Tizanidine), Etortin(Atorvastatin) ,Listan(Valsartan)
Neolexa(Esatalopram),Gepent(Gabapantine),Regib(Pregablin),Lozatin(Losartan
Potassium),Cinirant(Cinitapride)etc,
Lead a positive minded skilled team of 129 individuals including 24 Field and 2 Product Managers.
Manage Contribute maximum to the company profit through proper making the strategic plans, &
Implementation of tactical plans for mature products.
Develop & execute new products decision screen/ search identify acquisition, pre-launch, launch & post-
launch marketing activities planning & Implementations of campaigns resulting from the findings in
SWOT, market archetype & disease/Product life cycle review & analysis on the assigned new molecules.
Preparing value & volume budgets by analyzing the historical data, current market trends/situation,
competitor’s analysis, future growth & profitability.
Monthly Sals sales analysis to understand rapidly changing market trends & provide regular market
updates/promotional brief to BM & General Manager.
Envisaging, materializing & implementation of effective & targeted Medi Marketing/Brand building
activities i.e. international & local seminars/ Speakers conferences, symposia, RTD, CME & flash
presentations etc.
Very much involved in KOL’s & BOC’s developing programs through Academic Activities.
Develop Product Refreshers/Detailing etc & conduct customized training programs & workshops/
refreshers on Product/Disease state knowledge & selling skills courses for sales force.
Travel extensively throughout the Country to meet KOL’s & BOC’s (spend at least 15-17
days/month excluding Afghanistan) & carry out market visits to evaluate product prescription level
& movement, monitor competitor’s activities and develop counter-competition strategies and to Groom
the sales force through Skills & Product Refresher courses.
Develop relationships with KOL as advocates & advisors & maintaining a National wise personal list of
about KOL/ for follow-up on monthly basis.
Inventory maintenance at National level l& Production Level by coordination with logistics and close
follow up / monitoring to ensure availability of products
Ensure the production &samples Forcast Targetting and Budgeting.
Ensures continuous liaison with company’s KOLs & other business partners during strategic marketing &
promotional activities

4. Major Achievements:
Successfully Launching of 9 new products along with a complete portfolio of Edwin Life
Sciences Derma Division range in 2011
Made Emess a Brand of 40 Million in 1Year
Successfully Plan & launched Cefirant, Amtraxa, Carafer, Loxiam, Hemosoft, Fernor SR,Neolexa
,Ambalta, Listan HT,& Demsun-p in May-11 and Cinirant ,Amro20mg in June-11, Pio-M,CaraFer in Aug-
11.Amtraxa(Ceftrixone),Iron plymaltose complex,etc which within 3 Months stands the top brands of
the Company and in the segment its stands With an excellent growth.
Reduction of discounted sales from 10% to 0%
Launched KOL development program resulting in a quality set of high class speakers on National basis.
Re-structured Retained, Motivated& Skilled Team on National Basis.
Ward activities and Sponsor ship of Scientific Ward Meetings.
WORK EXPERIENCE:
Sales Manager south : Searle Pakistan
Roles & Responsibilities
Currently working as Sales Manager in Searle Pakistan (Pakistan based global leader in Pulmonology,
Orthopaedics, Cardiology & Critical Care)
Currently i manage & supervise Iris business unit contributing approximately 40-45 % of company’s
revenue.
Current strategic product portfolio includes some of the most renowned therapeutic brands like Nuberol
Forte ,Ezium,Ventek , Maxlox /Rotec, Rhulef ,Xadine Brand, etc,
Manage Contribute maximum to the company profit through proper Implementation of strategic plans,
& tactical plans for mature products.
Define plan, initiate & manage clinical trials & study protocol including registration studies on various
new & existing products
Monthly IMS sales analysis to understand rapidly changing market trends & provide regular market
updates/promotional brief to BM & General Manager.
Envisaging, materializing & implementation of effective & targeted Medi Marketing/Brand building
activities i.e.local seminars/ Speakers conferences, symposia, RTD, CME & flash presentations etc.
Very much involved in KOL’s & BOC’s developing programs through Academic Activities.
Develop Product Refreshers/Detailing etc
Inventory maintenance at distributor level by coordination with logistics and close follow up / monitoring
to ensure availability of products
Major Achievements:
In IMS, 5 products ranked No. 1 leading brands in their respective therapeutic category i.e.
Nuberol Forte, Rotec75mg, Maxlox The Most fastest growing molecule(MoxiFloxacin), Ventek
ranked 5th
.
Re-structured Retained, Motivated& Skilled Team.
Introduced Early Morning Have a Nice Day, Cruise Activity.
Regional Manager Searle Pakistan
Roles & Responsibilities
Currently working as Regional Manager in Searle Pakistan (Pakistan based global leader in Pulmonology
Orthopedics’, Cardiology & Critical Care)
Currently i manage & supervise Iris business unit contributing approximately 55 % of company’s
revenue.
Current strategic product portfolio includes some of the most renowned therapeutic brands like Nuberol
Forte/Ventek, MAxlox /Rotec, Rhulef ,Xadine Brand, etc,
Define plan, initiate & manage clinical trials & study protocol including registration studies on various
new & existing products according to current GCP guidelines, local regulations & company standards.
Monthly IMS sales analysis to understand rapidly changing market trends & provide regular market
updates/promotional brief to SM .
Inventory maintenance at distributor level by coordination with logistics and close follow up / monitoring
to ensure availability of products
Ensure continuous cross functional liaison with distribution in order to obtain the strategic priorities.
Re-structured Retained, Motivated& Skilled Team.

5. Zonal Sales Manager Leo /ZamZam Corp
Roles & Responsibilities:
Worked as Zonal Sales Manager in Leo Pharma/Zam Zam Corporation.
Responsible for the Planning Implementation of marketing plans & generate The Maximum revenue of
Dermatology, Orthopaedics , Anti-infective Ophthalmology & Cardiology, looking after 4 groups & about
45 sales forces & a network of 50 distributors nationwide strategic, operational & tactical plan for
existing products & identifying & suggesting new brands/line extensions for future growth.
Implement planned tactics like Local & International seminars, Symposia, RTD, CME, publications&
other Medi-Marketing activities for KOL/VHV (very high value) customers.
Conduct extensive market research & strategic trackers on regular basis to assess promotional
effectiveness & customers preferences.
Preparing quarterly (P.O.A.) plan- of- action & monitoring its implementation.
Providing regular market feedback & updates to sales management for better targeting using IMS &
Market Survey etc.
Visits to KOL & pharmacies in coordination with sales force to assess & ensure the effectiveness of the
marketing plan & monitor market intelligence.
Periodic revitalization meeting to improve product knowledge / selling skills of the sales force.
Coordinate with distributors, validate distributor stock data & update stock position of distributors.
Major Achievements:
Ranked 83rd
in the overall IMS rating across industry (IMS 1st
Qtr, 2009), up from 90th
in 2008.GOLY 30
%,( while Pakistan Pharma market growth was 11 %.)
Maintained market leadership of Fucidine/Fucithalmic, One-Alpha, Daivonex/ Daivobet, Biflocin
& Heparin Leo
Successfully Launched ISIS (French Dermo-Cosmetic Company) including Hyperpigmentation products
(Unitone Range), Sunscreens (Uveblock Range) & Anti-acne products (Teenderm Range).
Launched successful Campaign of 40 years celebration on Fucidine (flagship of Leo/Zam Zam

6. Regional Manager Searle Pakistan
Senior Product Specialist
Searle Pakistan
Roles & Responsibilities:
Exposed to diversified markets like Ortho, Pulmonology & GPs etc
Responsible to implements marketing strategy & Critical analysis of promotional strategies and feedback
to the head office
Conducts RTM’s, Ward presentations & Phase V trials etc in order to boost sales & gaining brand loyalty.
Worked in this capacity for Karachi in specialty Care, in this way covered all territories of Karachi
Responsible for manpower recruiting & selection, deployment/redeployment as per geographic need to
drive business
Major Achievements:
49 Appreciation letters but strong and only believe in the present for me it becomes past now
Champion of Quarter
Nominated as a Best Regional Manager by Searle Pakistan
Inclusion Ventek in Civil/PNS Shifa, Maxlox in OJHA & SBP in Rhulef in PNS Shifa.
Hafiz-e-Quran
Got the award of Best Presenter from CEO of Amarant Pharma
Field Manager Nutricia Cow &Gate
Roles & Responsibilities:
Exposed to Antibiotics, Pediatrics, Gynae, General Products& Multivitamins etc
Responsible for Sales Planning & development & inclusion of Nutricia products in major teaching
hospitals & institutions & in GP’s Area of Karachi region
Relationship building with Purchase committee, Hospital pharmacy & store for patronization
Identified & worked on new avenues like Zakat / Patient-Aid Foundation /Edhi & other NGO’s for less
privileged patients.

7. Training Courses
PERSONAL INFORMATION
Father’s Name: Sayed Mar Jan
DOB : Feb-15th
-1978
Marital Status: Married
Religion : Islam
CNIC Number: 42401-8749499-7
Address : R-598 Sector 15/B Bufer Zone karachi
Postal Code : 75850
REFERENCE
Mr Mufti Ziaul Islam Director General Searle Pak 03008231862
Mr. Liaquat Hussain Raja Director Marketing at Searle 03215366287
Further information available upon request
Abroad Training OCT-2015 by Nipro Japan
Basic & Medical Training 2005 by Searle Pakistan
Skills Summit 2005 by Searle Pakistan
Managers Skills Summit 2008 by Novitus
Efficiency in Management Skills 2010
Manager’s Training Feb-2011