VISION OF MY CAREER ‘Always to be a leader for creativity, exceeding customer expectations, innovation and service excellence’ MISSION OF MY CAREER ‘Always produce creativity and innovativeness and expand the frontiers of business arena for the betterment of society and nation’ VALUE OF MY CAREER ‘To break existing boundaries, to exceed expectation at every opportunity, to constantly and value, to be outstanding, to pursue excellent and to set high standard’

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MOHD SHUKRI SALLEH
Associate Director /Managing Partner at SO LEAD MANAGEMENT SDN BHD
sallehmohdshukri@gmail.com
Summary
New project business startups @ Tehran, Iran (E-Commerce)
We are hiring high level experience as a top management for startups and implement new creative and fresh
idea about e-commerce business environment. All Senior Manager post to be based at Tehran, Iran. Available
position as below :-
1. Administrations (Senior HR Manager)
2. Account - Daily operations (Senior Account Manager- E-commerce Accounting & Internal Control)
3. Sales & Marketing / Development (Online E-commerce Product)- Persian Gulf market segmentation
(Senior Sales Manager, Senior Business Development /Marketing. For Senior Intelligence Manager (Handling
International Business Sector)
4. Business Strategy, Project & Planning E-commerce business specialize in controlling & monitoring product
pricing & revenue (Senior Business Analyst Manager, Senior Business Planner Manager
5. Business Communications, Senior Customer Relationship Management (CRM)/ Communications Manager
(Fluent in Persian and English it's must)
6. Business Operations. (Senior Operation Manager/ Assistant General Manager)
If you are enthusiasm, energetic person, strong leadership and management skill and interested to join with us,
you can places your detail resume (PDF) including position apply and sent to ardashiriranproject@gmail.com
(strongly note: This is temporary email due to our new Corporate website and email still under construction)
or post application message via my linkedin (https://my.linkedin.com/in/shukri74) and please do attach you
Linkedin ID (if at email). Candidate from Malaysia,Singapore, Indonesia and Iran are encourage to apply. All
resume will forwards to our Human Capital Unit for review your application carefully and communicate with
you throughout our process. If your profile corresponds match to our requirements and need it,only shortlisted
candidate will be called for interview. Again thank you for being interest with us.
Experience
Associate Director / Managing Partner at SO LEAD MANAGEMENT SDN BHD
February 2010 - Present (6 years 6 months)
Top Management /Senior Manager Level (Sales & Marketing Strategy / Global Business Setup /
Development and Strategy Planning)
Business Associate and Link:-
- So Lead Pest Sdn Bhd

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(Managing Partner)
Specialize for Pest Control Services Management
- Cmer Resources
(Company Founder)
Business Entrepreneurs, Consultant Business Setup,Business Development & Services ,Trade & Trading,
Export & Import Management,
International Business Startups
- Bargh Abzar Noavar Co. Ltd(Golestan,Iran) - (Business Relationship)
- Ardashir Co. Ltd(Tehran,Iran) - (Managing Partner)
ARDASHIR Tehran E-Commerce Project (International Project Business)
Presently project ongoing (International Start-ups)
Month & Years: March 2016 - Presently
Project setup under So Lead Management Sdn Bhd.
Team setup : From Malaysia,Indonesia,Singapore,Iran
Team Leader : Mr. Mohd Shukri Bin Salleh (Executive Director)
Project setup as:-
- Handling project application and registration (project paperwork & company document)
- Handling project design and office setup (E-Commerce)
- Handling for (staff recruitment,Administration, Account, Business Sales & Marketing, Business
Development, Business Strategy & Planning,Business Project,Business Communications & Business
Operation, Business Online)
Business Growth at Land of Persia (Persian Gulf & Gulf Air)
Project business and Location plan area at :-
1. Iran @ Tehran (HQ), Isfahan,Shiraz,Marshad, Ramsar, Gorgan ( E-commerce business,Hotel
Management)
2. Turkey @ Istanbul, Ankara, Antalya (Business Trading)
3. Dubai (Business Trading, Product Import & Export)
Business Product:-
1. E-Commerce business online
2. Export & Import (Cotton Material, Fruits, Nuts, Electric Home Appliance. Iranan Tile)
Hospitality Business Consultant:-
Consultant Recruits for International Hotel & Resort services management
Associate Director / Managing Partner at So Lead Management Sdn Bhd

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February 2010 - Present (6 years 6 months)
VISION OF MY CAREER
‘Always to be a leader for creativity, exceeding customer expectations, innovation and service excellence’
MISSION OF MY CAREER
‘Always produce creativity and innovativeness and expand the frontiers of business arena for the betterment
of society and nation’
VALUE OF MY CAREER
‘To break existing boundaries, to exceed expectation at every opportunity, to constantly and value, to be
outstanding, to pursue excellent and to set high standard’
Associate Director /Managing Partner at So Lead Management Sdn Bhd
February 2010 - Present (6 years 6 months)
Assist the company as a Planning and Business Strategy. To ensure consistent business services quality, high
productivity cost effectiveness on time deliveries and customer satisfaction thought the effective implement
of product services and plans. Manage Inventory management, quality assurance, developing project
(Operation / Business Development/ Sale & Marketing & Corporate Relationship) including cost control
to implement and completion. Develop strategic plan to increase channel (Sale & Marketing / Business
Development/International Business Setup & Operations).
Penetrate and promote the company range of product and services to the corporate sector. Keep track to
identify advance product development and improvement of current product quality. Plan and execute
activities including marketing, development of sale support for target channel to build stronger brand
preference and business relationship growth.
Responsible for planning, strategy and business relationship thought executing of business operation (KPI).
Play as a key in driving for continuous improvement in the business networking. Provide a technical support
and importation to client and commercial colleagues in a timely manner.
Driving performance delivery within the contact of market category strategic including brand management
(brand portfolio and offer development) budget management and technology requirement, Incorporating
agreed regional initiative in the marketing plan and creating marketing offer to meet the requirement of
identified segment in the market to achieve the target result.
Group Director of Operations /Group General Manager (Asian Region) at Suntory Jakarta, Indonesia
http://www.restaurantesuntory.com.mx/

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February 2007 - December 2009 (2 years 11 months)
Type of Business : International Japanese Restaurant Fine Dining (Under Japanese Restaurant Chain Suntory
Japan Corporation Pte. Ltd) Responsibilities for : Assist the General Manager (Reporting to GM & Director
of Regional Asia Pacific) Task for : Planning and controlling the food & Beverage production and daily
operation. To ensure consistent product quality, high productivity cost effectiveness on time deliveries and
customer satisfaction thought the effective implement of daily production plans.
Inventory management, quality assurance, developing project (Operation / Catering/ Sale & Marketing) and
cost control to implement and completion. Develop strategic plan to increase channel (Sale & Marketing)
penetration in promoting the company range of Japanese food & Beverage to the corporate sector. Keep
track to identify new menu product development and improvement of current product quality. Plan and
execute activities including marketing, development of sale support for target channel to build stronger brand
preference and business relationship growth.
Responsible for planning, Strategy and Catering Thought executing of restaurant operation (KPI) which
includes coordination, scheduling, supervising, staff recruitment including administration (HQ) & Finance.
Play key in driving for continuous improvement in the restaurant chain. Plan and implement strategic to
achieve the organization and department. Provided technical support and importation to customer and
commercial colleagues in a timely manner.
Driving performance delivery within the contact of market category strategic including brand management
(menu product/brand portfolio and offer development) budget management and technology requirement,
Incorporating agreed regional initiative in the marketing plan and creating marketing offer to meet the
requirement of identified segment in the market to achieve the target result.
website at http://www.suntory.com/business/service/
Assistant Director of Operations / Executive Assistant Manager at Hilton worldwide. http://
www3.hilton.com/en/index.html
January 2001 - December 2006 (6 years)
Assist the General Manager & Board of Director in formulating and implement Operation and strategic for
overall Dept such as (House Keeping,Front Office,Engineering,Kitchen Operation,Sales & Marketing for
Rooms,Catering,Meeting/Conventions), Administration,Accounts and Public Relations and Communication)
to achieve maximum direction to company owner and Hotel Management (Hilton) and business standard
(International KPI- Key performance Index). Implement the development and introduction of the of
innovative and new decorative of business operation and plan by undertaking appropriate market and
services product research to evaluate market requirement, reaction and monitor the progress of the service
launches all relevant channel and all segmentation.

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Evaluate progress of key aspect of the business plan, Project and recommend corrective action as appropriate.
To lead and drive Hotel Operation towards segmented profitable growth with analysis, planning, implement
and development of revenue Hotel operation programmers with the aim to drive strong customer value
proposition. To drive the highest service and standard and display strong business acumen with strong focus
revenue, profit management and operation Hotel service. Plan, coordinate and execute a comprehensive and
diversified Operation program to include development and implementation or various promotional ideas and
activities to promote the Hilton International Hotel service to the local market and Global.
Responsible for developing and implement Hotel operation activities company value. Develop and
maintaining relationship at all level especially within high net-work customer. Plan; develop operational
policies, programmers, procedures and methods in tandem with general policies. Implement and monitoring
the budget, quality of service and ensure customer satisfaction. Establish and manage the newly created
strategic.
Director of Sales at The Ritz-Carlton Hotel Company, L.L.C.
April 1996 - December 2000 (4 years 9 months)
Reporting to the Director of Sales and Marketing (D.O.S.M), Handling Corporate & Embassy Account
(Malaysia & Singapore). Provided strong leadership to ensure strategic are communicated and effectively
implemented. Develop annual Business plans that support the agreed strategic and improve market rooms/
meeting & Conference industry and service level. Identify, develop and implement Sale strategic and plan
to drive growth for Convention service. Collaborated with Business partner to ensure feasibility of business
plan to increase Room & Conference service market and profitability.
Develop customer relationship analysis and identify market opportunities and develop solution that drive
Business growth through Effective sales Channel. Responsible for overall project management including all
aspect of project planning, implementation, budget project control and ensure final delivering of project/plan
meet the expectation of time, quality and are within budget of customer/guest.
Ensure effective budget customer management including project payment. Customer & invoicing as well
as customer sales account receivable & billing, liaise and handle meeting with customer in a professional
manner. Plan and monitor corporate and government account to ensure high levels of creating sales
achievement in targeted market segment. Identify sale opportunity formulate and develop sale strategy.
Manage, train and guide of sale as well as oversee the sale operation
Certifications
International Guest Satisfaction System (IGSS)
Marriott Hotels June 1996 to June 1996
Hilton International Course

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Hilton Hotels & Resorts March 2001 to March 2001
Education
Universiti Teknologi MARA
Bachelor’s Degree, Hotel/Motel Administration/Management
Universiti Teknologi Malaysia
Master’s Degree, MBA International/Global Business
Interests
-Discover business Iran and Turkey country from my eyes
-Hotel & Catering management portfolios
Skills & Expertise
IT skill MS (Word, Excel, PowerPoint, Outlook) IT
Hotel system of skill (Fideli
Business Strategy
Business Development
Business Planning
Business Process
Marketing Communications
International Sales
Sales Management
Sales Operations
Creative Direction
Human Resource Development
New Business Development
Operations Management
Pre-opening
Social Media Marketing
Problem Solving
Budget Management
SOP Development
Hotel Management
Hospitality Management
Catering Sales
Resorts
Hospitality Industry
Marketing Research
Restaurant Management
Associate Development
Directors
Project Management
Team Management
Global Marketing

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Global Business Development
Global Management
Global Strategy
Portfolio Management
PowerPoint
Project Portfolio Management
Strategic Planning
Operational Planning
Opening Hotels
Hotel Booking
Leadership Development
Program Development
Project Planning
Guest Service Management
Sales Process
Go-to-market Strategy
Strategic Communications
Business Intelligence
Business Process Improvement
Enterprise Content Management
Languages
English (Professional working proficiency)
Malay (Full professional proficiency)
Persian (Elementary proficiency)
Turkish (Elementary proficiency)
Indonesian (Full professional proficiency)
Projects
Herb product export to Indonesia
June 2011 to June 2012
Members:MOHD SHUKRI SALLEH
As a Consultant Herb product (specialize for Cancer treatment) export (between Sari Tani Desa Sdn Sdn
(Malaysia Company) and Kamar Dagang Dan Industri Provinsi DKI Jakarta ( PT Sarongge Agro Sejahtera)
Travel Agent business setup (Office Branch at Kuala Lumpur)
February 2011 to Present
Members:MOHD SHUKRI SALLEH
Business office branch setup:
Travel Agent business company from Sitt Travel Bintulu, Sarawak to Sitt Travel Bintulu kuala Lumpur
branch office. Project setup under So Lead Management Sdn Bhd.
Project years: 2011 (1 years)
Team setup : 4 person

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Team Leader : Associate Director (Consultant) Mr. Mohd Shukri Bin Salleh)
Project setup as:-
- Handling project application (project paperwork & document)
- Handling project design and office setup (Travel agent office concepts)
- Handling staff recruitment,Administration, Account, Sales &Marketing & Operations.
Business collaboration with Sari Tani Desa Sdn Bhd
January 2011 to December 2014
Members:MOHD SHUKRI SALLEH
Business collaboration between CMER Resources (Company Owner) and Sari Tani Desa Sdn Bhd
As a Associate Director, Specialize for Business Development and Strategy for Malaysia & Indonesia
Market.
Product Export business to Indonesia:-
1. Apricot Seed ( Specialize for Cancer treatment)
As a contract manufacturing product services offers including:
- Capsuling
- Liniment (Oil) filling
- Product packaging
For Local Business are also provide advisory services and share its technical in Herbal Formulations, Herbal
knowledge, Packaging advice, Herbs-supplier and SPA product.offers grinding services where customers are
given a choice of either to delivery their own raw herbs for grinding with contract herbal grinding form the
beginning stage.
Travel Agent business setup (Inbound, Outbound & Ticketing)
March 2012 to December 2013
Members:MOHD SHUKRI SALLEH
Travel & Tours business (Inbound, Outbound & Ticketing) setup with contract based
Travel Agent business setup company for Al-Mubasyar Travel & Tours. Project setup under So Lead
Management Sdn Bhd.
Project years: 1 years
Team setup : 5 person
Team Leader : Associate Director (Consultant) Mr. Mohd Shukri Bin Salleh)
Staff number: 10 (Inbound, Outbound & Ticketing) First Phase
Project setup as:-
- Handling project application (project paperwork & document)
- Handling project design and office setup and S.O.P (Travel agent office concepts)
- Handling staff recruitment,Administration, Account, Sales &Marketing & Operations.

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Travel Agent business setup (Inbound & Outbound)
January 2011 to December 2012
Members:MOHD SHUKRI SALLEH
Travel & Tours business (Inbound & Outbound) setup with contract based
Travel Agent business setup company for Qaseh Al-Hambra Travel & Tours. Project setup under So Lead
Management Sdn Bhd.
Project years: 1 years
Team setup : 5 person
Team Leader : Associate Director (Consultant) Mr. Mohd Shukri Bin Salleh)
Staff number: 10 (Inbound) First Phase
Project setup as:-
- Handling project application (project paperwork & document)
- Handling project design and office setup and S.O.P (Travel agent office concepts)
- Handling staff recruitment,Administration, Account, Sales &Marketing & Operations.
- Project for group Umrah Package, Domestic and Asian Market
Business Collaboration with Anza Holding Group and Local University (Product R & D)
April 2011 to November 2011
Members:MOHD SHUKRI SALLEH
Special Project (Termite indoor and outdoor baiting Patents)
Collaboration business between Anza Holding Group and Local University regarding the direction and
potential of the product 'Termite Baiting"
Anza Holding Group of Company as below:-
1. Semboja Enviroment Sdn Bhd (Research & Development Product)
2. Sarahon Construction Sdn Bhd ( Product Business Operations)
3. Local University (Holder of Product Patents & Research and Development/Labs )
Business Collaboration with Biocrystal Management Sdn Bhd
March 2012 to June 2015
Members:MOHD SHUKRI SALLEH
Business Collaboration with Biocrystal Management Sdn Bhd (Formally known as Biocrystal Pest Sdn Bhd)
Consultant (Associate Director) for :-
- Handling Special Business Project
- Business Project Management,
- Business Operations setup

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- Business Sales & Marketing setup
- Business Relationship setup
- Business Planning setup
Patents
Bio-Termite 2014 (Evaluation of the Bait (Termite Baiting) Toxicant Chlorfluazuron in Eliminating)
Malaysia Patent Termite Baiting Product Under So Lead Pest Sdn Bhd Issued August 3, 2011
Inventors: MOHD SHUKRI SALLEH
Elimination product (Indoor & outdoor baiting) of Termite Colonies of the Property
Building (Residential,Office Building, Hotel and Resort,Factory) Using a Chlorfluazuron Termite Bait in the
Malaysian with complete with Material Safety Data Sheet (REQUIEM * Termite Bait)
Courses
Assistant Director of Operations / Executive
Assistant Manager
Hilton worldwide. http://www3.hilton.com/en/
index.html
Hilton International Course
International Hilton BSC Course
Malaysian Host Training
Director of Sales
The Ritz-Carlton Hotel Company, L.L.C.
International Marriott Guest Satisfaction System
International Hotel Currency Rates
.................................................................................................................................................................
Independent Coursework
Marine Evacuation System Training (MAS) HSC CODE 18.4.2 - 18.4.3
Organizations
360° Team Project
Project Moderator / Managing Partner
February 2011 to Present

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We (360° Team Project) a group of experienced and professionalism in the construction of the Company
Structure and Set up, Business Direction, Business Development, Business Planning, Sales and Marketing
and Administration. 360° Team Project already has connected and good reputation between local company
and overseas business link. Scope of business and develop as below:
1. Hospitality Business Setup
2. Travel and Tours Industry Business Setup
3. Restaurant and Cafe (Implement & Setup)
4. International Trade, Trading, Import & Export
Test Scores
Balanced Score Card International Hilton Hotel & Resorts (Kuala Lumpur Jln sultan Ismail)
January 2006 Score:103.9% out of 104.1%
For Hilton Middle East & Asia Pacific Balanced Scorecard-IHH from 3PCQ (People, Customer,Quality)
contribute towards the Hotel's GOP
Honors and Awards
Anugerah Dekan
University Technology MARA (Uitm)
February 1996

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MOHD SHUKRI SALLEH
Associate Director /Managing Partner at SO LEAD MANAGEMENT SDN BHD
sallehmohdshukri@gmail.com
Contact MOHD SHUKRI on LinkedIn