This document contains Waqas Rashid's resume. It summarizes his career experience spanning over 7 years in retail sales, international marketing, and export roles for various multinational companies. Currently, he works as the Export Marketing Manager at Areesha Textile Industries in Karachi, Pakistan, where he is responsible for export strategies and business development. He holds a Bachelor's degree in Commerce from the University of Karachi and has participated in several foreign trainings and workshops related to marketing, branding, and logistics.

1. Waqas Rashid
4th
Floor, Flat #10, Al Ahmad plaza Block 13-C, Karachi, Pakistan. 75300.
Mobile: (+92) 305 5801946
Whatsapp: (+92) 317 2074198
Email : waqasrashid45@gmail.com
Objective
Seeking a challenging position in a reputed and growing organization offering opportunities for long
term growth and career development.
Career Summary
More than 7 years of experience in Retail Sales and International Marketing & Export Departments of
leading multinational companies. In depth knowledge and working experience of Brand Promotions,
International Marketing and Customer Relationships in two Multinational companies dealing in
Cosmetics, Perfumes and Agricultural products Food & Beverage.
Expertise
Planning & Monitoring Retail/Wholesale Operations – Imports and Exports – Brand Promotions –
Marketing Planning – Customer Relationship – Planning and Strategies.
Academic Qualification
2011 Bachelor of Commerce University of Karachi, Karachi
2008 C.S.C. (Commerce) Government City College, Karachi
2006 S.S.C. (Science Group) Green Home Secondary School, Karachi
Professional Qualification
2010 Diploma in Business and Marketing (six months duration)
Institute of Al-Jawahara BDM Management of Dubai, United Arab Emirates
2008 Introduction to Peach Tree, English Language, MS Office (one year duration)
Institute of anglophile Sir Shams Accounting Management of Pakistan, Karachi
2006 Diploma in Computer Knowledge (ten months duration)
Google Training Institute, Karachi.
Work Experience
- Areesha Textile Industries Karachi, Pakistan
Currently 2017: As Export Marketing Manager
Job Responsibilities
- To Make strategies and will be responsible for establishing and developing a
business plan for export, serve as intermediaries between foreign buyers and domestic

2. sellers. Unlike export traders, who buy the products before selling directly to foreign buyers,
export managers find buyers internationally for domestic product manufacturers.
- As middlemen, I plan and coordinate the international shipment of goods. During the
course of the day, I may negotiate with a variety of people, such as shippers, agents
and vendors, and are expected to have excellent customer service skills in dealing
with customers. Responsible for personnel management, which often includes the
hiring, training and supervision of staff.
- In my accounting function, I keep track of invoices and prepare reports to expedite
the billing process. I also have to ensure that shipments are in compliance with the
laws and regulations governing the export industry.
- I make the planning and strategy to participate further international exhibitions to
promote our company products and get the business our there to enhance our
product and business platforms.
- Major market Europe and Ocean Pacific.
 Al Haram Traders & Exporters Karachi, Pakistan
Previous 2016: As Export Marketing Manager
Job Responsibilities
- To Make Strategies and will be responsible for establishing and developing a
business plan for export, which will establish and create sustainable growth in chosen
global markets for all Al Haram Group products.
- Key Activities
- Construction stuff in china market. Iron ore. Manganese. Coal. Gypsum. Magnesite.
Bauxite. Dolomite. Sulphate. Tiles. Stones. Black Chips. Lime Stones. River Sand
(Screened). Fine Sand (Sieved) Silica Quartz. Crush. Cement.
- Analyze and monitor the current global markets and prepare a business plan (within
2 months) to identify and develop new sales opportunities for the export of domestic
and commercial products (Al Haram Manufacturer and Traders)
- Develop and drive export sales activity by considering the sales offer and evaluating
potential in international markets (Mainly China. Hong Kong. Japan. Korea. Malaysia.
Middle East, South Africa, Russia and Eastern Europe)
- Ensure adherence to country specific importation legislation
- Develop strong relationships within supply chain to explore existing supplier and
distributor base and possible commercial sales relationships
- Implement sales and distribution plans to meet customer requirements
- Execute marketing efforts and reaching Monthly sales targets by Carrying out market
research activity in chosen export markets o Working with Group Marketing to
develop appropriate marketing materials for an international import companies and
International Traders o Providing global market intelligence and competitor activity
reports to the GMT
- Work with the Supply Chain and Operations team to deliver the most
- Lead a team of one (based in Hong Kong / Dubai / Saudi Arabia / China ), with
potential to increase resource as the export business grows
 Sep 2013 to Jan 2014: Ocean Mall Tower – Karachi, Pakistan

3. As a Project and Restaurant Manager
Job Responsibilities at Ocean Mall
- Manage Ocean Grill by Zameer Ansari and Baan Thai Restaurant Project
- Team Management and Supervision (26 persons)
- Manage Corporate Food Supply Project in multinational companies
- Manage Restaurants Operation with Social Media Market & Physical Mall Awareness
 Feb 2011 to May 2013: Jasmine Rice Mill Trading – Kuala Lumpur, Malaysia
As Marketing Developer (Asian Market Malls)
Job Responsibilities at Jasmine Rice
- Media Marketing
- Brand Presentations
- Customer Relationship
- Retail Industry Marketing & Promotions
- Import/Export Analysis and Reporting for Marketing department
- Customs clearance of Imports
- Assisted Supply Chain Operations of Food Products division
 Jun 2009 to Nov 2011: Al-Tammy General Trading – Dubai, United Arab Emirates
As Sales Representative (Branded Perfumes)
Job Responsibilities at Al-Tammy
- Retail Sales, Wholesale & Export Sales
- Customer Relationship
- Brand Expert ( Rassasi Perfume, One Man Show Perfume, Zippo Lighter & Monty )
 Jan 2006 to Dec 2006: Mazik Pakistan Global Ltd. – Karachi, Pakistan
As Gym Trainer Health Planner
(Mazik Global is a leading software house in Pakistan)
Foreign Trainings/Workshops
- Mar 2013 : Marketing Building Brand Promotions Walking Product Build - Manila
- May2012 : Time Management – Time Lenders, Dubai
- Apr 2011 : Logistics & Transport Operations – Delta, Singapore
- Jan 2011 : Sales Purchase Imports/Exports System, Time Lenders, Abu Dhabi
- Oct 2010 : Basic Training of Sales & Customer Relationship – Dubai
Personal
Date of birth : September 19, 1990
Nationality : Pakistani
Marital status : Single