1. CURRICULUM VITAE
NUCHANAT SAWATDEENARINAT
PERSONAL DETAILS
Address: 558/36 RhythmRatchada Condominium,
Samsennok, Huaykhang, Bangkok 10310,
Thailand
Phone: +66 (0) 8374791 / +66 (0) 819102192
Email: sawdee@live.com
Nationality: Thailand
Birthday: 7th
Dec. 1972
Language: English Excellent
Thai Excellent
EDUCATION
1991- 1995: Bachelor in Science, Major in Bio– Chemistry
University: Prince of Songkhla University, Hat Yai, Thailand
Internship Training: Unilever Thailand, Ladkrabang Industrial Estate
TARGETED POSITIONS
Business Development Manager or Technical Manager
PROFILE SUMMARY
1) A Technical Service professional in the Adhesives Industry with a focus on Business
Development and Technical Service related issues.
2) A very good communicator that can influence and create relationships with customers, to meet
business development initiatives
3) Strong leadership and influencing skills which have proven very successful in developing
business in a highly competitive adhesive market and succeed to provide the solution .
4) Demonstrates a pragmatic “hands on” approach to relationship management with employees,
colleagues, customers and new contacts to meet business objectives
5) Have provided seminars & training for adhesive knowledge and application technology including
trouble shooting in applications for Packaging and Hygiene market that includes Package
sealing , Flexible packaging , Straw attachment , Slim cap , Labelling etc.

2. SKILLS SUMMARY
Leadership
Known for steering challenging issues to a successful conclusion.
Technical Service
1) Developed and promote new products to meet market requirements.
2) Provided product recommendations to customers.
3) Provided new technology to match with the customer growth in the business.
4) Analyzed and achieved the market requirements.
5) Develop standard procedures and documentation such Formulations and Compounding, TDS,
Product Specifications and Material Safety Data Sheets.
Customer Service
1) Provided troubleshooting and technical services to customer
2) Proactively provide services, including recommendations, training, and testing to potential and
existing customers. Conduct successful line trials to secure the existing business and gain new
business
3) Audit the processes after completion of sales.
Business Development
1) Known to forge strong relationships with all levels of employees and management in order to
work together to meet company operational business objectives.
2) Encouraged the developed successful business strategy to sale and distributors that had the
result increases market share & sale volume
3) Completed market surveys about competitors and potential customers .
4) Analyzed to the market and competitors then planned the strategy to sales and distributors for
successful competition .
5) Approached the strategy to protect the market and achieved the more market share .
Operations Management
Experience Manager of various teams including RD & Technical Service, QC & QA, Business
Development , Process & Production & Maintenance, Planning & Purchasing & Logistics
ISO 9000 Internal Auditor and QMR .
Influence
Operated very comfortably in an environment that requires influencing people at all levels.
Negotiation
Experienced in negotiation and mediation that encourages diverse parties and valued stake holders to a
successful conclusion.
Communication
An accomplished oral and written communicator who can breakdown complex concepts and technically
difficult information to a level where it becomes understandable and agreeable to an audience.
Change Management
Experienced change manager that has successfully introduced new ideas and ways of doing things.

3. EMPLOYMENT HISTORY
August 2014 – Present
BASF (THAI)
Bangkok Thailand
Manager ASEAN Technical Advisor
Responsibilities:
Provide Customer Technical Service and Business Development for Industrial Adhesives applications
in the ASEAN Region. This includes Flexible Packaging, Glossy Film Lamination, Wood Working and
Wet Labeling (Paper Label)
Advise Sales, R&D and Customers about the new products and formulations that can be evaluated the
trial, to protect existing business and gain new business
Survey and analyze market data for growth trends in industrial adhesives. Communicate the outcomes
to the R&D team so products can be developed. Then work with the Sales team for introduction to these
products to existing and potential customers
Achievements :
Created and promote new products in Flexible Packaging, Paper Packaging Labels and Wood Working
application for the customers in Asean .
1) Achieved WBA in wood working application to Casco Singapore @ 6-8 T/Mo .
2) Developed and approached WBA in Flexible Packaging with distributor and sale at Indonesia
and started to the volume @ 8 T/Mo
3) Succeeded to the new customer on Film to paper product in Kimpai Thailand @ 6 – 10 MT
4) Approached the strategy to the new distributors make the business in Flexible packaging @ 50
T/Mo and Glossy Film Lamination application @ 30 – 50 T/Mo.
5) Joined to the R&D at BASF China for new WBA in wet labeling then passed the sample to test
at Techbond Malaysia @ 30 T/Mo.
6) Pushed the market share of WBA in Philippine on Flexible Packaging at Ink Maker customer @
50 T/Mo and WBA on wood working at Premeire Adhesive @ 20-30 T/Mo.
7) Started to trial at VN on Sapaco @ 2 T/Mo and Ngaimee @ 10 T/Mo.
8) Promoted to new polymer which shown the good embossing on Enfago project at Kimpai
Thailand @ 3 T/Mo.
August 2011 – February 2014
HB Fuller Adhesives
BangkokThailand
Thailand Technical Service Manager
Responsibilities:
Manage and set the strategy with the team to develop products which can be used increase the sale
volume. Research opportunities from market surveys for new applications in the market place and
match them to the existing or new products that can be provided by HB Fuller.
Responsible for application of customer testing & service that includes training, process audits, trouble
shooting, product recommendation in the packaging market (Hot melt / EOL , water base / glue
wrap),Tobacco market (water base & hot melt), Flexible packaging market (solvent & water base) and
Hygiene market (PSA Hot melt)
The main applications for Hygiene market were for panty liner / sanitary napkin and diaper for adult &
baby
The main application for the Packaging market are Case & Carton sealing, Labelling, Straw attachment,
Slim Cap, Glue Wrapping and FLA for the following major customers; Double A 1991, Dutchmiill, TC
Pharmaceutical, Khonkaen Brewery, Thai Asia Pacific Brewery (TAPB), Coke Haadthip, Thai Vegetable
Oil (TVO), Thailand Tobacco Monopoly, Johnson & Johnson Thailand, Unicharm Thailand,Elliar
Thailand, Kao Thailand, Thai Pigeon and Fuburg Industrial Thailand
Work with logistic team to manage warehouse stock control including clearing slow moving and
obsolete stock

4. Introduce the test method for investigation and analysis the cause such as FTIR which be separated
the functional group in the chemical substances .
Carry out lab test for new projects and communicate the results to Sales and Customer
Cary out trouble shooting activities at the customer site when there are application problem in
manufacturing and QC
Control of Calibration for instruments in lab and on field application service
Responsible for the Quality management for all productsimported into Thailand.
This includes the communication with Thailand Hazardous Substances Control Bureau for the
registration of products into the import license. And communication with Thai Custom for the Tariff Code
Responsible for all EHS&Q (Quality) &S (Security) and Product Stewardship for HB Fuller Thailandใ
Passed the training course in “ Business Management Skill (BMS) “
Achievements :
1) Passed to test PUR one component in FLA application for Double A 1991 volume @ 2 T/Mo.
2) Solved the slow melting in glue pot application customer complaint with Johnson & Johnson
Thailand and protected the business volume @ 70-100 T/Mo.
3) Got new business with Double A Thailand @ 3 T/Mo
4) Achieved to solve the complaint and gained the business back at Thailand Tobacco Monopoly
and protected the business volume 4 T/Mo.
5) Arranged successful trials with Thai Adhesive Tape customer for hygiene market worth 4 T/Mo
6) Arranged successful product trials at Elliar Thailand in hygiene market worth 42 T/Mo.
7) Solved the losing benefit in Flexible packaging customer approx. 10,000 USD per year
8) Sucessful in the registration of all HB Fuller products with , with Thailand Hazardous
Substances Control Bureau and solved all import issues with Thai Government Customs
Department to protect the fine from government @ 5 million baht .
9) Successfully reworked all Dead Stock in company warehouse and got the money back @
300,000 baht
February 2010 – July 2011
Fixwell Adhesives, Bangkok
Thailand
TechnicalSale Manager
Responsibilities included:
Managed and set the strategy with team to develop products which increased the sale volumewith
existing customers and from the competitor’s customers. Lead and drive the team to achieve the goal
Responsible for Profit Margin Management
Responsible for all R&D, QMR in ISO system,Technical Service and Quality Control
Had 4 direct reports that included 1 Water Based Adhesive Technical Service Chemist, 1 QC Chemist
and 2 Lab Technicians
Responsible for R&D / Technical Service for all Hot Melt Adhesive and Hot Melt Pressure Sensitive
products.
Responsible for QC of all Water Based Adhesives (Emulsion Dextrin),Melt Adhesive and Hot Melt
Pressure Sensitive, Solvent Based Adhesive and Epoxy Products.
Responsible for planning market survey about the competitors & customer structure (MSECP &
ESPCE) and use the results to increase the market share & maintain the existing customers and
provide to other application in the existing customers
Responsible for working with purchasing for sourcing of new R/M & packaging from local & international
suppliers
Responsible for laboratory management systems
Set the requirements for the customer service team
This included QC documents for all raw material & finished products, maintaining standard test methods
and maintaining job procedures.
Maintaining ISO9001 certification for the laboratory
Technical Presentations at customer site and participating trials.
Responsible for all EHS&Q in lab and for manufacturing plant

5. Achievements:
1) Formulating a new Hot Melt Adhesive used in paper ream wrapping for a customer Alcot Ream
& Roll that was.worth 40 – 50 MT in new Sales a year
2) Formulating a new Hot Melt Pressure Sensitive Adhesive used on security envelopments for a
customer Hi Pack that was.worth 10 – 12 MT in new Sales a year
3) Formulating a new Hot Melt Adhesive used to seal toothpaste boxes for a customer
Neocosmed that was.worth 20 – 30 MT in new Sales a year
4) Formulating a New Hot Melt Adhesive used in lamination applications for a customer Merit that
was.worth 20 - 30 MT in new Sales a year
5) Solving Product trouble shooting with case sealing adhesives for customers Best Bond and
Nord. And gained the business back @ 36 MT in sale year .
6) Sucessful in adjusting Hot Melt Adhesive formulation in situation where there were raw material
shortages that got the more margin @ 15 - 20% per formula
7) Improving profit margin worth 20 – 30 % a year on low cost product such as can labeling and
book binding, by reformulating existing product with lower cost raw materials with out lossing
target adhesive performance.
July 2008 – January 2010
EOC Polymer (Thailand) Ltd
Rayong
Thailand
Assistant Technical Sales ManagerThailand
Responsibilities included
Managed and set the strategy with team to develop products which increased the sale volume with
existing customers and from the competitor’s customers. Lead and drive the team to achieve the goal
Responsible for Profit Margin Management
Developing existing water based adhesive formulation to get new business in industrial adhesive
Worked with the Sales Manager to close sales on new business. This included carrying out trials of new
products at customer sites and making technical presentations to customers
Technical Service trouble shooting at customer sites.
Optimising existing adhesive formulation to increase profit margin without compromising adhesive
performance.
Work with logistic team to manage warehouse stock control including clearing slow moving and
obsolete stock
Responsible for planning market survey about the competitors & customer structure (MSECP &
ESPCE) and use the results to increase the market share & maintain the existing customers and
provide to other application in the existing customers
Responsible for working with purchasing for sourcing of new R/M & packaging from local & international
suppliers
Responsible for laboratory management systems
Set the requirements for the customer service team. This included QC documents for all raw material &
finished products, maintaining standard test methods and maintaining job procedures.
Maintaining ISO9001 certification for the laboratory
Technical Presentations at the customer sites and participating in trials
Responsible for all EHS&Q in lab and for manufacturing plant
Supervision of 1 Lab Technician.

6. Achievements:
1) Formulating a new Water Based Adhesive used in cardboard tube winding for two customers
Sonoco Thailand, Sinothai Paper Tube that was worth 100 - 120 MT in new sales per year
2) Formulating a new Water Based Adhesive used in glue wrapping for three customers S Pack &
Print , Sahakij Packaging and ISCM that was worth 40 – 50 MT in new sales per year
3) Formulating a new Water Based Adhesive used can labeling for a customer Chotiwat that was
worth 10 – 12 MT in new sales per year
June 2001 – June 2008
National Starch & Chemical (Thailand) Ltd (National Adhesives)
Technical Executive
Responsibilities included
R&D and Technical Service for Water Based Adhesives used in Wood working (Paper & PVC overlay),
presentation boxes and artificial flowers (3 yrs).
R&D and Technical Service for Holt Melt Adhesives used in packaging and converting applications (4
yrs).
Worked with the Sales Manager to close sales on new business. This included carrying out trials of
new products at customer sites and making technical presentations to customers
Optimising existing adhesive formulation to increase profit margin without compromising adhesive
performance .
Set the calibration schedules &methods for lab calibration .
Set the service plan & schedule for field service of the customer’s process
Member of ISO & Safety Committees
Technical Service trouble shooting at customer sites
Supervision of 1 Lab Technician
Achievements:
1) Formulated low cost water based adhesive used in wood working for paper & PVC overylay /
parquet flooring applications for customers in East / North Thailand, in particular SPS and SS
Furnitech. This was worth 30 – 40 MT in new sales per year
2) Formulated new water based adhesive used in paper ceiling board / aluminium foil ceiling board /
PVC ceiling board applications for a customer Siam Gypsum (Navanakorn). This was worth 60 –
70 MT in new sales per year
3) Formulated new water based adhesive used in presentation boxes for a customer Cosmo
Jewellery This was worth 10 – 12 MT in new sales per year
4) Formulated new water based adhesive used in artificial flower for northern customers. This was
worth 10 -12 MT in new sales per year
5) Formulated a Low cost Hot Melt Adhesive used in case & carton sealing for Singha and Chang
Breweries. This was worth 90 - 100 MT in new sales per year.
6) Succeeded to maintain the customer ; Dairy Plus Co. , Ltd. , in straw attachment @ 70 MT in saler
per year.
7) Formulated a Low cost Hot Melt Adhesive used in book binding for Eastern Printing, Tan Printing
and Kyodo PrintingThis was worth 20 – 30 MT in new sales per year
8) Formulated a Hot Melt Adhesive used in case & carton sealing for a customer Safe Skin. This was
worth 20 – 30 MT in new sales per year.
9) Formulated WBA ; animal glue adhesive , in Filing / Calendering / Booking binding at Siriwattana ,
The Nation and File printing @ 100 MT in sale per year .

7. January 2000 – May 2001
3M (Thailand) Ltd
LatkrabangThailand
Technical Engineer
Responsibilities included
Worked in Automotive design (graphic) and join new project with 3M Japan as a designer and
production process engineer
Matched raw material and substrates (sticker / liner) for new design .
Set the service plan & schedule forfield service at the customer’s site.
New Project installation test with a demo car .
Achievements:
1) Success with a new design graphic for Isuzu and Toyota Cars @ 4.8 million baht per year.
2) Sucessful with a new design graphic for Honda, Suzuki and Kawasaki motor cycles @ 1.8 million
baht per year
3) Trouble shooting with Pressure Sensitive Adhesives used for motorcycle helmet applications after
lacquer spraying at Kawasaki motor cycles and gained business back @ 600,000 baht per year .
May 1997 – December 1999
Carpet International PCL
Bangkok Thailand
R&D Supervisor
Responsibilities included
R&D into developing SBR adhesive for Carpet backing .
Responsible for all EHS
Member of ISO Internal committee team.
Cooperated with production / QA / Designer / Planning / Purchasing
Achievements:
1) Formulated to SBR carpet backing @ 120 MT production per year .
2) Saved the R/M cost for the carpet coater ready @ 8 baht per kg.
April 1995 – April 1997
Advance Paint & Chemical Thailand PCL
Bangkok Thailand
R&D Chemist
Responsibilities included
Worked in R&D for coating & industrial paint Epoxy, Polyurethaneand Acrylic
Worked in QC & process to control in the new products
Industrial paint & automotive paint development
Achievements:
1) Formulated Epoxy florring coating volume @ 2,400 kg. per year .
2) Formulate PUR paint in spraying system for Windsurf board volume @ 1,200 kg. per year .

8. SELECTED QUALIFICATIONS AND SKILLS:
Passed the experiences in R&D and Technical field almost 19 years for chemical area; paint, coating,
polymer, carpet flooring adhesive & industrial modified adhesiveand especially worked in industrial
adhesive field at 15.5 yrs. Testing new products or existing product in new applications in the customers
process. Audit the customer’s process & machines and provided the trouble shooting to the customers
that analyzed the root causes / solutions& corrective action plan to the customers
Managed laboratories for R&D and QC
For R&D this included setting the system for the launch of new products & formulas, issue TDS &
MSDS, new product presentations to marketing, sales & customers, supervising the process control for
new products & formulas into production
For QC lab this was to check the physical properties of products for control quality, advise to adjust the
quality as followed to specification for production and issue COA for customers
Worked with marketing & sales team with setting the business goals to increase the market share and
protect the existing business from competitors
Worked with logistic for control stock & products including slow moving products in warehouse and
requested the imported license for DG products from Thai Government including tariff code from Thai
Customs
Surveyed the markets for competitor situations and information including the growth chances in the
customer‘s requirements to match with the existing products or formulate suitable products
Reduce SLOB (dead stock or slow moving stock) of raw materials & finish products and adjusted the
products off specification into reworked / remixed formulations
PROFESSIONAL DEVELOPMENT&KNOWLEDGE:
Managing and Leading teams to achieve targets set by top management
Worked to build teams that can deliver fast service and get good image & response & attitude from
customers
Formulation of Water Base Adhesive and Hot Melt Adhesive forPackaging (including Flexible
Packaging), Wood Working, Hygiene (Non Woven) and Tobacco markets
Training courses in adhesive background &adhesive application knowledge, trouble shooting and
reporting the results back to customers as to the root cause and preventative action
EHS&S and 5S in office, lab & operations area