This document is a CV for A. Ravi Srinivasan providing personal and professional details. It summarizes his educational background including a Master's degree in Applied Science (Medical Physics) and Bachelor's degree in Science with a focus on Physics. It then outlines over 30 years of experience in sales and management roles within the medical equipment industry in India and Singapore, highlighting accomplishments and responsibilities at each role. Key skills and areas of expertise are also listed.

1. A.Ravi srinivasan CV
A. RAVI SRINIVASAN 1/5 OPAL , PMC GEMS APTS
SIVAKAMIPURAM
E-mail : ravisrinivasan25@gmail.com THIRUVANMIYUR
CHENNAI -600041 INDIA
Telephone : +91-44-24529473
Mobile : +91-9566002198
PERSONAL INFORMATION :
 Date Of Birth : September 25, 1960
 Nationality : INDIAN
 Marital Status : Married , Have One son
 Special Interests : Avid Reader of Management Books / Journals ; Animal Lover
 Sports : Cricket , Table Tennis , Tennis ,Football
 Passport details : F8359819 expiry on 03 July 2016
ACADEMIC INFORMATION :
 Master’s Degree in APPLIED SCIENCE ( MEDICAL PHYSICS )- 1981-1983
Belong to the FIRST BATCH in India .Course was in Collaboration with ANNA UNIVERSITY
CANCER INSTITUTE –ADAYAR-CHENNAI and INDIAN INSTITUTE OF TECHNOLOGY
( IIT ) –Madras
Secured Distinction . Completed Special Project in Design and Construction of LASER
SPECKLE OPTOMETER and COMPUTER SOFTWARE FOR TUMOUR REGISTRY

2. A.Ravi srinivasan CV
 Bachelor’s Degree in SCIENCE ( 1978-1981) from MADRAS UNIVERSITY ;
A.M JAIN COLLEGE –CHENNAI
Major in PHYSICS : Secured 87% with a State Ranking in Nuclear Physics . Very Active
member of the PHYSICS CLUB .
SPECIAL SKILL SETS :
 Critical Thinking: Ability to conceptualize, analyze, and evaluate situations in order
to make sound business decisions.
 Credibility: Ability to gain the trust of staff members, business associates, and
colleagues to ensure corporate buy-in.
 Commitment to Excellence: Eye for details
 Manage Business Operations: Ensure that business operations run smoothly and
efficiently.
 Strong Team Leadership Capability: Provide staff members with positive
reinforcement and motivate them to do their best. Team Building and Management
 Strategic Planning:
 Excellent Marketing Skills –Strategic and Tactical
 Lean Management
 Excellent Industry Knowledge
 Hands –On Approach
 Mentored and coached many Field Managers , Administrative staff
CAREER EXPERIENCE :
Dec 2014 -Present : TECHMED HEALTHCARE Pvt Ltd :Chennai; General Manager
 Head of SALES , MARKETING, BUSINESS DEVELOPMENT
 Set up the Sales Team and responsible for Business of Hospital Lab Management
 Strategized for the Tier 2, Tier 1 cities of India .
June 2013 –Nov 2014: apex laboratories Pvt . Ltd : Chennai ; General Manager
 Head of Hospital Product Division comprising of 4 verticals –Pan India
 Start – up type -Consolidated sales and Grew the business. Formed new systems
in sales , Budgeting , control of Debtors , control of Stock
 Responsible for the P&L of the operations .
April 2010-April 2013 : NIPRO MEDICAL INDIA Pvt Ltd , a Japanese MNC with a
subsidiary operations in India in the field of Haemo dialysis, Cardiopulmonary
devices, Diabetes Care products and Injectables .
 Worked as its President with complete management of sales , service , P&L
administration and HR.

3. A.Ravi srinivasan CV
 Grown the operational sales from 4.0 Mill US$ to 142 Mill US$ in Three years
 Created all the systems and procedures for the company in India with 110 staff
across India .
April 2009 –March 2010: NASAN MEDICAL ELECTRONICS Pvt Ltd –HQ at Pune ,
operating from CHENNAI – General Manager- Corporate sales and Operations
 Nasan is a 25 years old company in the field of Manufacturing Medical Equipment like
Multichannel Computerised ECG machines , Telemetry for Medical application ,
Multipara Patient Monitoring Systems with software-PC base, Defibrilators ,
Computerised Holter/analyser ,Computerised Stress Test Systems ,Video EEG( digital )
Pulmonary Lung Function Testing systems .
 Nasan is reputed for their R&D and manufacturing capabilities( ISO ) and have a staff
strength of 145 in which 84 persons are in Sales and service position. Products are
made for India and especially for the Tier 2 and Tier 3 segments besides Corporate
hospitals buying value for money products .
On my joining NASAN in April 2009 , the following are the accomplishment/
Responsibilities till Jan 2010
 Managing Overall sales to the company . ( appxRs 13 Crores ) from the previous year
of Rs 9Crores .
 Manpower assessment for the business and right sizing the staff in the areas of Sales
service and Logistics . Brought in a structure/ Systems for the sales and service
management
 Had brought in the Channel Partner / Dealer culture and established over 40 Dealers
across the country for the rapid growth
 Have been strongly associated for the Certification of the products for CE/ UL/ IEC( On-
going )
 Actively involved in Marketing activities like Price structuring , Trade shows, Advt in
Media ( Print / electronic ) .
 Have envisioned a 3 year Growth Plan for the company
 Reporting to the CEO and Owner
September 2008 –April 2009 : TRIVITRON MEDICAL SYSTEMS Pvt Ltd : General
Manager- Projects and Luminary Accounts : Location : Chennai
 As the company was on a high Growth Path ,and the fast track development of
Corporate Hospitals , it was decided to have a senior member of the Management
team to constitute the Projects division wherein Trivitron is looked as ONE STOP
SOLUTION for all the Medical equipment , Devices ,Diagnostic products and Hospital
Consultancy
 Formulated the strategies for the success of the Projects Division , working closely with
Managing Director and the Marketing & Corporate Communications Division , besides
business interactions with all the divisions of the Group .
August 2003-August 2008 :

4. A.Ravi srinivasan CV
 TRIVITRON MEDICAL SYSTEMS Pvt Ltd :Profit Center Head for the CRITICAL
CARE and Neurology division–General Manager : Location : Chennai
KEY ACHIEVEMENTS :
 Started the Business from scratch – recruitment of personnel for sales / commercial /
applications and service . Started with a 10 Member team for all India operations of
Ventilation and Monitoring products and had totally 40 Members in the team in 2008.
 2003-04 : Achieved a turnover of Rs 375 Lacs with a PBT of 5 %
 2004-05 : Achieved a turnover of Rs 683 Lacs with a PBT of 7.5 %
 2005-06 : Achieved a turnover of Rs 1015 Lacs with a PBT of 9.20%
 2006-07 : Achieved a turnover of Rs 1590 Lacs with a PBT of 10.3%
 2007-08 : Achieved a turnover of Rs 3550 Lacs with a PBT of 10.%
ACCOLADES & AWARDS at TRIVITRON :
 Awarded the BEST GROWING division in 2005-06 .
 Awarded the BEST MANAGED & GROWING division in Trivitron in 2006-07.
 Brought in Sales and Commercial Systems for the Growth and also had overseen
Manufacturing and Sales of Syringe and Infusion Pumps
 Set up the complete plan of Business for the AMBULANCE for Trivitron .
 Major breakthrough in sales were done at GKNM / INLAKS / Ruby Hall / DGAFMS / and
more .
 Managed the Principals / financial and Stock planning from the Principals /Sourcing of
New Products / Marketing plans for the Division
 Reporting to the Managing Director
 Established a Market share of 25% for the Neurology Business
 Grew the Market Share for the Ventilation ( Hamilton –Switzerland ) from 3% -13%
 Established the Market for the Patient Monitoring and the Defibrillator products of
Nihon Kohden –Japan
 Active member of the MANAGEMENT Committee of the company .
 Key Driver for the Sales administration CRM (ERP ) of Ramco systems
 Played a key role in implementing capital infusion by the PE company
 Sourced companies for Acquisition in areas of Patient Monitoring devices
July 2002- August 2003 :
 SIEMENS LTD - MEDICAL SOLUTIONS GROUP : CHIEF MANAGER :Location
:Chennai
 Responsible for the Color Dopler Business Of Siemens –Acuson products .
 Was a key player to integerate the operations of Color Doppler systems of Acuson into
Siemens product portfolio and build a Brand Equity for Siemens , with strategic
placements in Radiology , Cardiology segments
 Responsible for Sales Revenue of US$1.75 Million for the period of 12 Months .

5. A.Ravi srinivasan CV
July 1997- July 2002 :
 ATL ( India ) Ltd / Philips Medical Systems – India : Regional Manager –South
 ATL (I) Ltd , was a 100% subsidiary of ATL Inc ,USA which was in the field of
Diagnostic Ultrasound . This was bought over by Royal Philips –Netherlands .
 From Jan 2002-July 2002 : Handled all the Products of Philips Medical ( CT/ MRI /
Cathlab )
 Jan2001 –Dec 2001 : Regional Manager –South -Responsible for the Business
Management of ATL Ultrasound products in S. India
 Achieved US$ 900000 with an operating Margin of 75000 US $
 Established a clear Major Market Share for ATL color Doppler in all the 4 South states
of India
 Administratively responsible for the Operation Theatre Light Business of Philips
(South).Achieved Rs 150 Lacs of Business in 12 Months period
 Reporting to the General Manager
Jan 2000-Dec 2000 : Regional Manager –South – ATL ( I ) Ltd :
 Awarded “The Best Performed Region” for an achievement of US$1.30Million with an
Operating margin of US$142000
 Organised the Video Teleconference between India and USA for the CUSP
2000Conference
Jan 1999-Dec 1999: Regional Manager –South –ATL (I) Ltd :
 Achieved US$ 850,000 in Sales Revenue with One Sales and Service Manager
Reporting to me .
Jan 1998-Dec 1998 : Regional Manager –South –ATL ( I )Ltd :
 Achieved a sales Revenue of US$900000
Jan 1997- Dec 1997 : Regional Manager-South –ATL ( I) Ltd :
 “BEST PERFORMED REGION”- Sales Revenue of US$1.4 Million
 Increased the Market Share for ATL Color Doppler Products to 40 % in South India
 Successfully handled 2 Major Video Conferencing in association with STPI / VSNL /
ATL USA for the CUSP and MUSKCON –Bangalore
 Major contributor for the success of ATL CLINICAL Programmes in India , which
enhanced the Brand value of ATL
 Reported to the Chief Executive –South Asia
Jan 1995- Dec 1996 : All India Marketing Manager & All India Cardiology Market Manager

6. A.Ravi srinivasan CV
 As a Marketing Manager –Enhanced the Sales and also the Brand of ATL in India
through innovative plans
 PRISM PLAN : Trade-Up for the B/W ultrasound users to ATL Color Doppler -High
Success
 PYRAMID PLAN : Trade-Up for the existing ATL –Mid/ Low end Color Doppler users to
High End ATL color Doppler
 Both the plans saw an economic value addition to the customers and the Company .
 Responsible for the Competitive Reports , Value Addition statements to assist the sales
team
 Coordinated with the major bodies of Radiology , Cardiology , OB/Gyn and developed
special CME programmes in the areas of Musculosketal , Transcranial Ultrasound
 Designed and Implemented the ATL Road shows in semi-urban areas . High impact on
sales
 Managed Luminary Accounts
 Demo planning, scheduling with the Asia –Pacific and ATL corporate HQ for the
complete Marketing activities
 Managed one Application Specialist and One Marketing Executive
 Reporting to the General Manager –South Asia
 As All India Cardiology Market Manager – achieved Sales Revenue of US$1.30
Million in 8 Months period .
 Developed Core Luminary Non Invasive Cardiologists by conducting CME /
Workshops
1993- 1994 –Sales Manager -ATL Singapore Pte Ltd . Singapore
 Deputed to Singapore by INDCHEM ATL LTD to start up the Sales and Marketing
functions . This was started as Branch office of the Indian Company
 Managed the entire ATL business from scratch to US$1.50 Million , in the short period .
 ATL was positioned as the second best color Doppler selling company in Singapore
 Adapted to the Business and Socio –Economic conditions of ASEAN
 Interactions with ATL USA was very high , that resulted in their direct operations in
ASEAN with Singapore as their Regional HQ .
 Reported to the ASEAN –General Manager
 The stint was an excellent exposure to International Business Management
1989-1993: Area Manager –South –Indchem ATL Ltd
 Responsible for the Ultrasound and Patient Monitoring systems business in South India
 Managed 18 persons . Achieved the “Best Region of the Year” award
 In 1991 was deputed to Mumbai to handle the Western Regional operations of Indchem
ATL Ltd .
 Consolidated the Region’s operation and turned around with high complimentary results
1986-1989: Branch Manager –South India –Indchem ATL Ltd
 Was the “BEST PERFORMING REGION” in all the 4 years
 Managed 14 persons and developed excellent sales force .

7. A.Ravi srinivasan CV
1983- 1986: Sales / Senior Sales Engineer –Indchem Electronics Ltd –Chennai
 Responsible for Direct sales in all the 4 Southern states for Patient Monitoring ,
Neurology , Ultrasound scanners
 Was awarded the Best Sales Performer in 1985 and 1986
Participations :
 Have participated in all the major Medical Congress of Radiologists , Cardiologists,
Anaesthesiologists , Intensivists , Emergency Care , Obstetrics and Gynaecologists ,
Nuclear Medicine , Neurologists
 Have attended and actively participated in Distributor meetings of Hamilton , Nihon
Kohden , ATL at Germany , Switzerland , U.K , Thailand , Malaysia and Singapore ,USA
 Have attended the MEDICA at Dusseldorf –Germany
 Have given Guest lectures to the Final Year Engineering Students of Sri Venkateswara
Engineering College –Chennai , on the topic of “Bio Medical Instrumentation –Its
Application and Prospectus of Biomedical Engineering as a career”
 Have conducted a workshop on Turn- around strategy for a mid –sized Health Care
IT company –“Revitalising the Organisation”
 Have attended the courses on “NEGOTIATION SKILLS “– XLRI Jamsedpur
 Have attended Sales Paradigm Training by Al Patey
 Have attended the course on “FINANCE FOR NON-FINANCE PERSONS” – Basant
Raj Consultants
 Have conducted classes for the Sales Team on “ Leadership Skills “, “Art of Sales”
 Have attended LEADERSHIP PROGRAMME of MERCURI GOLDMAN
 Presenter of the “ Healthcare Scenario –India and the growth of Medical
Equipment Industry “ at the Nihon Kohden Partnership meeting at Pattaya . Thailand
 Have conducted Out bound Team Building Workshops at NIPRO and Trivitron
REFERENCES : On request
A. RAVI SRINIVASAN

8. A.Ravi srinivasan CV