The document provides a resume for Dr. Aunt Khine, summarizing his personal and professional experience. He has over 9 years of experience in marketing and management roles in the pharmaceutical industry in Myanmar. His most recent role is as Business Development General Manager at UMG Myanmar, where he is responsible for corporate business development tasks such as dealing with suppliers and developing business plans. He has previously held roles such as Medical Director at Value Healthcare and General Manager at Australasia Marketing Trade and Technology, among others. He received an MBA from the International University of Japan and has a Bachelor's degree in Veterinary Science.

1. Resume of DR. AUNT KHINE
PERSONAL DETAILS
Gender : Male
Age : 49
Date of Birth : 22-May-1966
Marital Status : Married
Nationality : Myanmar
Race : Bamar (Myanmar)
Country of Residence : Myanmar
N.R.C No. : 12/YaKaNa (Naing) 014563
Address : No. 72, Tabinshwe Htee Road, Ward No. 34, Dagon (North) Township,
Yangon, Myanmar
Contact Number : Home : 95-9-73106175
Mobile : 95-9-5074825
Passport No. : MA193271
Email Address : u.aunt.khine@gmail.com
CAREER INTERESTS
Availability : Immediately
Category : Management, Operation, Business development, Strategy, Planning, Marketing,
Administration, Training, HR
EXECUTIVE SUMMARY / SELF DESCRIPTION
• Ambitious, result oriented marketing and product manager with more than 9 years of experience in
pharmaceutical industry in Myanmar. Having experience in brand building is a good asset of the brand
management for the assigned product line.
• Gained good reputation as a successful, creative, and innovative manager having experience in successful handling
of revitalizing of old product lines and introducing new products.
• Full range of marketing and sales management including market research, planning and analysis, advertising
and promotion, sales and sales management, and experience in successful product launching, and project
management.
• Marketing manager at the national level in Myanmar at the Value Healthcare Myanmar with much experience in
handling corporate business development and product market development in Myanmar market.
• Gained good reputation as a knowledgeable and scientific support role as an ethical promotional channel as a
Medical Director at the Value Healthcare Myanmar. Building brand equity on assigned product line with the
particular focus on the specific medical specialty.
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2. • As a Deputy General Manager at M.Y Associates Co., Ltd. in Myanmar, moreover, with the responsibility of
corporate business development, organization management, product market development, and international
business relation are main concerns in this top level position.
• Business Development Manager at the THUKHA DANA Co., Ltd mainly focuses on the corporate business
development of the pharmaceutical distribution company with 250 employees is also a good asset of my career.
• As a General Manager at the Australasia Marketing Trade and Technology Co., Ltd (Amtt) in Myanmar, mainly
responsible for corporate business development, management and business development of the suppliers’
products.
• Business Development Manager at UMG Myanmar is challenging task and mainly involved in the process of
business development tasks such as preparing proposal, feasibility study and business development plan; and
dealing with foreign suppliers and local authorities. It is required to meet the entire scope of business line of UMG.
• Orientation: highly oriented in team spirit and cooperation. Love to establish in the better working society, social
dealing and networking.
• Achievement:
• Introduced Brand Essense of Chicken, Nutritional product from Cerebos Thailand Co., Ltd into Myanmar
market and tried to increase the sales, 10% growth over set target during the initial stage of the product
cycle (DKSH). Tried to increase both Doctors' response and consumer consumption.
• Launched the Korean Ginseng, Multivitamin and Mineral preparation into Myanmar market and occupied
5% growth of sales over set target within two years of short product life cycle. (Korea United Pharm, Inc.).
Annual sales volume is USD 200,000.
• Vitamin combination product (B1+B6+B12 – Neurotonic), Vitamin E capsule, Multivitamin and Mineral
preparations have been launched and tried to achieve 5% growth sales volume over targeted value. Total
annual sales volume is USD 200,000. Liver tonic product Syllibene could reach to annual sales amount
USD 300,000. (Korea United Pharm Inc.)
• Introduced oncology products from Korea United Pharm and launched in the year 2003. Gained the
prescription market share within the market and total slaes volume per annum is about USD 2,000,000.
Likewise, annual sales volume of Antibiotics - Augmeg reached to USD 400,000 per annum, the neurotropic
product Ucetam which reached to annual sales USD 300,000, antidiabetic drug (Gliclazide + Metformin)
achieved annual sales volume USD 300,000 and annual sales volume of Dobutamie and Aceclofenac
reached to USD 100,000 and USD 100,000 respectively. (Korea United Pharm Inc.)
• Marketed the Insulin injections and anti-diabetic drugs from Novo-Nordisk impressively and tried to get the
impressive prescription rate on the targeted product line with the annual sales volume about USD 650,000.
Multivitamin and mineral preparations for child, the product of Vita Health could fulfill child multivitamin and
mineral preparation market in Myanmar. Total annual sales value of all product lines at Value Healthcare
reached to USD 6 millions per annum. (Value Healthcare)
• Terumo syringes and needles sales at Thukha Dana Co., Ltd. could occupied the annual sales voulme USD
2,500,000. Total annual sales volume of all product lines reached to USD 8 millions per annum. (THUKHA
DANA Co., Ltd.)
• SKF ball bearing sales contributed annual sales volume USD 400,000 per annum (MY Associates Co., Ltd.)
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3. • Major achievement in medical device and equipment business at Amtt is remarkable and achieved tender
sales amount USD 4 millions in the fiscal year 2012 - 2013, the Ministry of Health Tender.
• At UMG, dealing with Multinational Brands in order to develop corporate business is main responsibility;
and develops business plans and feasibility study reports for Food Industry, Concrete Precast Factory
Project, Heavy Machinery Assembly and Manufacturing Factory Project, Dairy Cattle Production Project,
Plaza and Condominium Construction Project, Non-Banking Finance Company Project, Local Private Bank
Development Plan, IT solutions like Mobile Banking, Mobile Top-ups, Fiber Cable TV Project, Automotive
Sales, Service and Spare parts projects, Power Cable, Cables and Power Generation Project and Private
Hospital Development Projects.
• Overseas experiences:
• Two years experience in Japan, studied MBA program and Japanese banking system (Central Bank of
Japan (CBJ) – the History and Development of Japanese Banking System), market development, marketing
and marketing research, online marketing and customer relationship management (CRM), mobile market
research project (NTT Docomo) Japan, environmental management and strategy of Japanese
pharmaceutical company (TAKEDA) & Roche Pharmaceuticals, corporate finance and investment.
• Attended business meeting invited by the various suppliers; business meeting in Thailand (SKF Thailand
and Solartron – Solar Renewable Energy), business meeting in Pinang Malaysia invited by AGFA
Healthcare, business meeting in China invited by Spacelabs Healthcare, business meeting in Japan
invited by SHIMADZU, business trip to KOREA invited by DongMun X-ray products, Korea.
• Two months stay in Singapore in order to study market system and development, and looking for
scholarship opportunity for PhD in Mnagement (2008).
EDUCATION AND PROFESSIONAL QUALIFICATION
Highest Academic Qualification: (Master)
(1) 2006 – 2008, International University of Japan, Japan, Niigata
MBA / Master of Business Administration (3.32)
(2) 2003 – 2006, Yangon Institute of Economics, Myanmar
MPA / Master of Public Administration (A)
(3) 2002 – 2003, Yangon University, Myanmar
D.B.L - Diploma in Business Law / Business Law (A)
(4) 1982 – 1991, Institute of Animal Husbandry & Veterinary Science
B. V. S - Bachelor of Veterinary Science / Vet. Science & Animal Husbandry (A)
Professional Qualification and Certification:
• Certificate of Marketing management, International marketing strategy, Human resource management,
Selling and sales management (THAMES Management Center, Yangon, Myanmar)
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4. • Risk assessment and management on Biosafety, Myanmar (Workshop by FAO & Ministry of Agriculture & Irrigation,
Myanmar)
SUMMARY OF SKILLS
Language
English Advanced level
Japanese Beginner
Computer and Non-technical skills:
Microsoft word, excel, PowerPoint, window XP
Research Papers
(MBA program) : Consumer Generated Media (CGM) Mining through Data Mining and Text Mining: Analysis
of Pharmaceutical Industry; Lipitor (Atrovastatin), Cholesterol Lowering Agent - Pfizer
(MPA program) : A Study of the Administrative System of Drugs (Medicines) Distribution in Myanmar (1989
- 2005)
Activities : Member of the Republic of the Union of Myanmar Federation of Chambers of Commerce and
Industry (UMFCCI)
Member of the Myanmar Medicines and Medical Equipment Entrepreneurs Association
(MMMEEA)
Member of the Myanmar Veterinary Association and Myanmar Veterinary Council
Member of the JICA Alumni Association of Myanmar
Member of the Myanmar Association of Japan Alumni (MAJA)
WORKING EXPERIENCE
Position : GM Business Development & Chief of Corporate Management System
Company : UMG Myanmar
Period : 5 May, 2014 to present
Job Duties / Achievements:
. As a Business Development General Manager at UMG Myanmar, main responsibilities particularly involved in
corporate business development tasks such as dealing with foreign suppliers and partners, preparing a business
proposal, feasibility study, creating a business development plan, signing contracts on NDA, MOU and distributorship
agreements.
. Direct report to MD & CEO and working closely with CFO for a development of business plan with financial projection.
. Involved actively in new business development in the areas of non-banking finance, motorcycle industry, fast food
chain, power generator business, heavy machinery production, concrete precast factory development, batching plant,
commercial bus and passenger car project, plaza, condominium project and government tenders.
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5. . As a Chief of the Corporate Management System, it is crucial to handle four departments namely Office Strategic
Management (OSM), Business Process and Operation System (BPOS), Customer Relation Management (CRM),
Capacity Building starting from 1
st
May, 2015.
. The main responsibilities are to set up the systems and develop the systems, business flow, operation procedures
and standard operation procedures. Try to maintain the system with ISO standards. Handle the functions of four main
departments in order to operate the systems well. Measuring Key Performance Indicators of each business unit is
essential and crucial for the corporate management system and involved deeply and work together with CEO.
__________________________________________________________________________________________________
Position : General Manager
Company : Australasia Marketing Trade and Technology Co., Ltd. (Amtt), Yangon, Myanmar
Period : 15 Oct, 2012 to 04 Oct, 2013
Job Duties / Achievements:
• As a General Manager of Medical Group at the Amtt Co., Ltd. mainly responsible for management tasks relating to the
corporate business development. Day to day operations, marketing and sales management of suppliers’ products, HR
issues, financial management, tender business, and relationship with foreign suppliers for existing business issues
and further business development of the corporate.
• The supply, distribution and installation of medical devices and equipment to the both government and private
channels are the main concerns. Management of clinical laboratory and consumable products supplies comprise in
the day to day business operations.
• Dealing with the government authorities and management of tender business is one of the main business functions
and managing supply of goods to both government and private channels.
• HR issues at the company are also responsible for managing people effectively.
• Financial control and management are also important concerns for a general manager.
• Relationship with existing suppliers for business development of their supplied goods and relationship with new
suppliers for future business development is also an important function.
• Achievement: Significant achievement in the Ministry of Health Tender business (2012). Installation of Cardiac
Catheterization Laboratory at the No.1 Defense Services General Hospital, Mingalardon, Yangon, Myanmar.
• Key Suppliers: SHIMADZU, Agfa Healthcare, Fresenius Medical Care, Top Japan, Omron, SpaceLabs, Covidien,
Cardiac Science, Primedic, BTL, Physiomed, Canon, eVent Medical, Nihon Coden, Sonoscape, Biocare, Deltalab,
Awareness, Labtech, Grena Bio, etc. (More than 50 suppliers)
____________________________________________________________________________________
Position : Business Development Manager
Company : Thukha Dana Co., Ltd., Yangon, Myanmar
Period : August 2011 to November 2011
Job Duties / Achievements:
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6. • Mainly focused on business development of the company. Managing effectively on the marketing, sales and
distribution of assigned products not only in Yangon area but also it has to manage the business functions of the
branch offices in Myanmar.
• Setting up business development plans, marketing and sales plan. Monitoring and controlling of the operation budget
and achievement of the business units.
• Brand building of the assigned product line focus on both medical channel and consumer channel.
• Having involvement in setting policies, decision making role and giving advice to the board of management. Recruiting
staff and training are also responsible for the human resource development of the company.
Key principals: Trying to develop the business of key principals such as Daiichi Sankyo Thailand Ltd., TANABE
Seiyaku, Terumo, Gracure Pharmaceutical India, Albert David India, Eastern Medikit India, Macleods India, V-Rhoto,
and Neoplast Co., Ltd. Thailand.
Position : Deputy General Manager
Company : M.Y Associates Co., Ltd., Yangon, Myanmar, Engineering Division
Period : March 2010 to 1
st
June 2011
Job Duties / Achievements:
• Taking into an account of managing effectively in the areas of organization management, corporate business
development, corporate business strategy, operation, marketing management, sales management, training and
managing people effectively are crucial for this position.
• Key principals: Communicating with key principals such as Petronas, SKF, Optibelt, TIMKEN, FP DIESEL, TRW,
SELLEYS, FEDERAL MOGUL, Hartridge, ZF, MILITEC, Grundfos and Solartron constitutes in day to day activities.
• Business Segment: Managing tender business focusing in the area of government and semi-government sector is
one of the major business tasks. The end user market segment is also big market share.
• Achievement: Achieved significant business turnover in the areas of SKF Ball Bearing and Bearing Maintenance
market, and lubricant market of Petronas.
Set up business plan and implemented marketing and sales plans of automotive spare parts segment with potential to
gain good reputation and significant market growth rate.
Successfully drawn up the business plan of Grundfos products in Myanmar market which has led to successful
completion of the signing the contract between the Grundfos and MY Associates Co., Ltd. in Myanmar. Marketing plan
for the business development of Grundfos product line in Myanmar has been set up. Gained good reputation by the
Grundfos principal.
• Renewable Energy: Focus plans on business segment of Solar Water Pumping Systems and Solar Energy System
were emphasized to be developed in Myanmar with the continuous supervision and technical support by the regional
business development manager from Grundfos Thailand.
Engaging with government sector, INGOs and NGOs sector to deliver the message of system and application of Solar
Water Pumping System and Solar Energy System. The very first ever Wind Battery Charging System project of the
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7. company was successfully installed in a cyclone Nargis affected area in delta in collaboration with a local NGO in
Ayeyarwaddy division with the aim of electricity supply (battery charging) for the local people.
Solar water pumping projects are also engaged with local NGO and INGO. Among them, the two solar water pumping
systems funded by one INGO (ACF) have been managed to be successfully installed in Buthitaung and Maungdaw in
Rakhine state.
Successfully set up the business plan of Grundfos which makes sure to sign the agreement contract between MY
Associates Co., Ltd. and Grundfos International Ltd. Singapore in 2011. The first Solar Home Lighting System was
successfully established at a house in Yangon in the year 2010 with the supply of solar panels and accessories by the
Solartron Public Company Lt., in Thailand; and with technical input and installation by the MY engineering team.
• 2
nd
Renewable Energy Forum: participated in the 2
nd
Renewable Energy Forum organized by Kaung Kyaw Say
Co., Ltd., Yangon, Myanmar – June 2010.
• Training Programs
1. Bearing sizing and designation, mounting and dismounting, differentiation of fake bearing (By Mr. Methee and Mr.
Ratthapol from SKF Thailand – June 2010)
2. Solar water pumping system, SQF submersible pumps, and pump sizing by using WinCaps of Grundfos (By Mr. Jens,
Regional Business Development Manager, Grundfos Thailand – June 2010)
3. Dealer training program (Solar panel production, system, application, and site visit by Solartron Public Co., Ltd.
Thailand – July 2010)
____________________________________________________________________________________
Position : Medical Director
Company : Value Healthcare (M) Co., Ltd.
Period : Dec 2009 to Feb 2010
Job Duties / Achievements:
• Mainly responsible for medical channel promotion to KOLs through product presentations and medical detailing at
government hospitals, holding seminars and talks of assigned products, handling the medical affairs associated with
products, issuing the medical newsletter for a particular product, publishing in-house medical journal (Healthwatch)
monthly, product training for the staff, setting up marketing plan, market research and analysis, sales analysis, new
product development, and reporting and communicating with principals (suppliers) of MNC pharmaceutical companies
such as Novo Nordisk, Rotta Pharma, Sandoz, Ferrer International SA, Baxter, Synmosa, Vita Health and
Medochemie. It was challenging for handling medical related affairs and promoting ethical products to KOL. I have
gained close and congenial relationship with KOLs which enhanced the prescription rate increased gradually and
eventually leading to better sales.
• Gained experience in corporate business management and strong confidence in medical channel promotion of both
various ethical products and OTC products of MNC pharmaceutical suppliers.
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8. Position : Marketing Manager
Company : Value Healthcare (M) Co., Ltd.
Period : Aug 2009 to Nov 2009
Job Duties / Achievements:
• Responsible for handling the products of MNC pharmaceutical companies such as Novo Nordisk, Rotta Pharma,
Sandoz, Ferrer International SA, Baxter, Synmosa, Vita Health and Medochemie.
• Marketing and sales management, medical scientific support to KOL doctors, market survey, new product
development, brand management, reporting to principal companies and monitoring profit and loss of the respective
principal are also critical tasks. I was promoted as a Medical Director in December 2009 since I performed well in my
assigned duties.
Position : Product Manager
Company : KOREA UNITED PHARM, INC., YANGON, MYANMAR
Period : Feb 2001 to Mar 2006
Job Duties / Achievements:
Job Description
(1) Marketing and Sales management of assigned pharmaceutical product line, both OTC & Ethical drugs
(2) Product market development
(3) Brand management
(4) Medical channel marketing/promotion
(5) Advertising and media relation
(6) Customer relation
(7) Business development
(8) Product training
(9) Market research
1. Not merely as a product manager, but also as a marketing manager I contributed my performance for the business
development.
2. According to the past experience, knowledge and good relationship with business professionals, I performed very
well in my work.
3. Leadership ability and management skill have also developed and got a lot of experience in this capacity.
4. I tried to develop the KUP OTC market share in Myanmar especially multi-vitamin and mineral preparation with
Korean Ginseng up to 7 % increase of sales volume within 3 years among the various similar Multivitamins-Minerals &
Ginseng brands in Myanmar. Tried to develop the market share of Neurotropic product (Piracetam) and Oral
Hypoglycemic Agent (Gliclazide).
5. Organized, managed and performed well at the medical and pharmaceutical exhibition in Myanmar
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9. 6. Moreover, I have launched the KUP Oncology products successfully in year 2005, and achieved 4 % increase of
sales volume after 12 months. Our oncology products are the market leader in Myanmar.
Position : Medical Representative
Company : Roche Pharmaceuticals
Period : Feb 1999 to Jan 2000
Job Duties / Achievements:
Job Description
(1) Marketing and Sales management of assigned pharmaceutical product line
(2) Product market development
(3) Medical channel marketing/promotion
(4) Customer relation
(5) Market research
(6) Hospital sales
1. Promoted ethical products of the giant MNC pharmaceutical company particularly medical channel promotion makes
me strong confidence in ethical product marketing.
2. Tried to develop the market share of the Roche's products such as Supradyn (Multivitamins and minerals Cap),
Dormicum (Midazolam) Tablet and Injection, Lexotan (Bromazepam), and the antibiotic Rocephine (Ceftriaxone
Injection) in Myanmar market.
3. Achieved the acknowledgement and recognition by the business professionals and officials from the principal.
Position : Medical Sales Representative
Company : Diethelm & Co. Ltd., Pharma division, Yangon, Myanmar
Period : Jun 1997 to Nov 1998
Job Duties / Achievements:
Job Description
(1) Marketing and sales management of assigned product line
(2) Product market development
(3) Medical channel marketing/promotion
9

10. (4) Customer relation
(5) Market research
1. Handled the various products of 7 principals under multi-line sales team.
2. Having closer ties with doctors by efficient medical channel promotion and sales promotion program promoted our
sales volume and could penetrate two new target products, Sigatricin lozenges, and Flemex tab and syrup into
Myanmar market significantly. These products became very popular in Myanmar market.
3. The product of Cerebos Thailand Company Limited, Brand's Essence of Chicken was also the well known product in
Myanmar and keep on growing well in its sales volume and market share.
Position : Head, Manager, Owner
Company : KHINE PHARMACY, Yangon, Myanmar
Period : Jan 1989 to May 1997
Job Duties / Achievements:
Job Description
(1) Detailing and selling of drugs, and medical equipment to customer
(2) Procurement
(3) Pharmacy management
1. Eight years of experience in pharmacy management.
2. As a veterinary doctor having good knowledge of Pharmacology provided me getting customer trust and worthiness. It
could also enhance me to get better business position and sales amount increased 40 % within seven years.
3. From that experience I could maintain my career in pharmaceutical field worked as a medical sales representative at
the international company, Diethelm & Co. Ltd., pharmaceutical division in Myanmar.
OBJECTIVE
(1) To apply and contribute my knowledge, experience, and skill for the organizational business development.
(2) To contribute and share my knowledge and experience to my colleagues in the organization for the development of
entire business functions.
REFERENCE
(1) Prof. Ozcan, Kerimcan (Assistant Professor of Marketing, International Management, International University of
Japan), 777, Kokusai-cho, Minami Uonuma-shi, Niigata 949-7277, Japan, E-mail: ozcan@iuj.ac.jp
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11. (2) Dr. Maung Maung, Deputy General Manager, M.Y Associates Co., Ltd., Yangon, Myanmar, Tel: 0973196021
(3) Dr. Maung Maung Lay, Vice - President, Republic of the Union of Myanmar Federation of Chambers of Commerce and
Industry, Tel: 095073859
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