The document provides an analysis of the visual elements and symbolism used in an album cover design. It discusses how various aspects of the cover, such as the artist's pose and expression, the dark background, clothing choices, and natural elements depicted are intended to represent the indie/rock music genre and convey themes of originality, mystery, and a connection to nature. Specific symbols like the tree, birds, umbrella, and lungs are analyzed for their symbolic meanings and how they relate to the album title and music. Overall, the cover design aims to intrigue the target audience and draw them in through its use of symbolic visuals and aesthetics evoking the genre.
Z Score,T Score, Percential Rank and Box Plot Graph
Annotated digipack and advert research
1. Annotated digipack and advert research
The artist islookingdirectlyatthe
camera inorderfor the audience
to be drawn to themand
therefore have eye contact,in
orderfor the audience tofeel as
thoughtheyare relatingtothem.
The backgroundis quite darkinorder
for the genre to be expressed
(rock/indie).Thiswouldalsocontrast
the artist inthe middle whichis
mostlylighttoimplythatthe music
may helppeople whoare possibly‘in
the dark’ and the musicwould
‘enlighten’them.Therefore this
wouldstandoutto the target
audience whichmaybe forpeople are
strugglingwiththeirdailylivelihood.
The artist’sclothesare black andwhite which
couldfurthersignifythe contrastbetweenthe bird
and man.However,asparts of the blackand white
linkitcouldsuggestthat the birdand man have
similarities,thussupportingwhythe picture isof a
collectionof the both.
The bird’seyesare
lookinginexactlythe
same directionasthe
man’s,drawingthe
audience furtherinto
the poster.Thiswould
supportthe ideathat
the birdand man are
of similarities.
The hair islongwhichis a
classicrepresentationof
the type of genre,which
isindie/rock.
The tree in the backgroundcould
signifythatthe albumandgenre
of the musicisin touchwith
nature,whichcouldinteresta
target audience thatenjoythis
‘indie’styleof music.
The picture frame wouldimplythatthe
girl may notbe real and justof
imaginationorthatshe is slightlydiverse
whichwouldsuitthe genre of music.
Furthermore the handholdingthe
picture frame coulddrawin the
attentionof more people astheymay
questionwhoitis.
The girl isdressedinwhat
lookslike anolddressedshe is
not wearinganyshoeswhich
couldfurtherintensifythe idea
that she isin touchwithnature
justthe thisgenre and albumis
tryingto suggest. Furthermore
it couldfurthermake herseem
mysteriousdue toher
expressionlessface.
The Oasisname is the only
thingon the albumthat isin
colourwhichcouldintensifyits
significance.Furthermore
people wouldbe drawntoit
due to the Z ideaof how
audiencesreadthings.The font
isveryboldto implythatthe
musicisa boldstatementof
originality.
2. The sky isof a brown/greywhichisadull
colourthat couldinferthatthe album
focusesonlack of emotion.Incontrastit
couldalsosuggestthat the albumfocuses
on originalityasthe backgroundisalso
viewedasa blankcanvas.
Birdsflyingcouldinitiallyconnotefreedom.
Thisimpliesthatthe musicisfocused
aroundfreedomof expressionand
originalityassupportedbythe blank
canvas shownbythe bare background.
Umbrellasinferrain
whichconnotes
sadness,howeverasthe
umbrellaisnotfacing
directlyupwards(asone
wouldimagine isthe
purpose of an umbrella)
it suggeststhatthe idea
of the umbrellaisto
representdiminishing
the feelingof sadness,
therefore the music
wouldbe interpretedas
uplifting.
The man is dressedall inblackwhichconnotesmysterywhich
wouldentice the audiencetobuythe album.Furthermore ashis
face is fadedoutit wouldintensifythe theme of mysteryandthe
target audience wouldfeeldrawntothe mystery.
The textlooks quite
oldwhichcould
implythatit has
beenwrittenbya
typewriter,italso
linkswiththe fact
that the poster
appearsquite old.
Furthermore,as
ghostis of a different
colourit would
suggestthatit isof
importance.
Alternatively
because the word
ghostis fadedit
wouldsuitthe word
whichconnotes
ancientor faded
memories.
3. The textis a reference tofemininitybecauseitlooksquite daintyasitalmost
appearshandwrittendue to the cursive handwriting.Furthermore the cross
actingas an ‘and’suggeststhatthe musicis of reference toreligion.
As the womanislooking
away itcouldimply
mysteryandentice the
audience tolearnwhatthe
musicisabout and what
the album’spurpose is.
Alternativelyitcould
suggestshe is
embarrassedforbeingso
overexposedthather
lungsare onshow.
Furthermore the style of
herportrayal almostlooks
like alinkto the church
and there imagesof
people fromthe Bible,this
isa furtherlinktothe
theme of religion.
The white she is
wearingimplies
innocence.Anditisa
contrast to the
darknessof the
background.
The flowersare pink
and couldbe
anotherreference
to femininity.Also,
theycouldbe a link
to nature and
suggestthatthe
musicand the girl is
intouch with
nature.
The lungsare a clear
linktothe title
directlybelow.
Furthermore asthey
are the most
colourful thinginthe
picture youreyes
wouldbe drawnto it
and thusshowstheir
importance.
The word ‘lungs’ismade significantlybiggerthanthe restof the textto show its
importance.The fontof the textisverymuch ancientwhichcouldbe anotherlinktothe
church and religion.The colourof the writingiswhite whichisalinkto the girl whois
dressedall inwhite tosuggestinnocence. Belowthe albumname ‘lungs’isthe release date,
whichisveryclear,to showthat it isstill importantandtherefore be more likelytomake
more salesbyinformingall audiences.