3. The name of the band
will be very large and in
a script font. The name
of the band will be the
biggest as this is the
most important thing
on the tour poster, as
people come to
concerts to see the
band. The background
will be black and the
text will be white with a
dark outline, allowing
the band name to really
stand out.
SALUTE TOUR
The photograph will be the same as the one from the
digipack, which helps to emphasise the fact that this is
the tour for that particular album. It’s also a powerful
photograph with large emphasis on the models, so will
help draw attention to the band.
The tour title will be
the same as on the
digipack to help link it
to the album and help
to emphasise the
album tour. The red
colour and sans serif
typography will also
help it to appear bold
and will draw attention.
The tour dates and locations will be in sans serif and in
a small font. This will ensure that they don’t stand out
too much and allow the other parts of the tour poster
to take up the most space and draw attention. They
will likely be in white so it’s easy to read against the
black backgrounds.