Learn the difference between reputation managment and reputation marketing. Get tips and ideas on how to generate and promote positive reviews as part of your online marketing. Guest Presenter, Ryan Steinolfson from Accelerate Marketing, Inc.
4. Question?
Three Services Are Virtually Identical
Service #1:
Service #2:
Service #3:
4 Good / 2 Bad Reviews
0 Reviews
6 Five Star Reviews
Which One Would You Buy?
6. Your Reputation Is EVERYTHING
The Online Marketing
Game Has Just Changed
And Your Competition
Doesn’t Know About It… Yet
7. Why Do We call It “Reputation Marketing”?
“Reputation Management” Is Obsolete…
You Don’t Make Money Managing…
You Make Money Marketing!
Four Game Changers That Changed Everything
8. Marketing Gamer Changer #1
80 Million Google+ Pages Merged With Each
Company’s Website & Reveals Their Reputation
Search For Any
Company Name
Plus The City
Reveals Their
Reputation
UP NEXT:
Biggest Marketing
Shifts Ever
New Reputation
Insider Trends
Find High
Paying Leads
How To Convert
Leads Instantly
10. Marketing Game Changer #3
SEO… Social Media… Pay Per Click… Local Marketing
LESS IMPACT ON REVENUE!
If You Have Bad Reviews Online
Step 1: Market The Business With Website, SEO, Social, etc.
Step 2: Help The Build Their 5-Star Reputation
Step 1: Build A 5 Star Reputation
Step 2: Market Their Business to Get More Customers
11. Marketing Game Changer #4
Reviews Send You Prequalified Presold Customers.
Because Buyers Trust Reviews…
As Much As Personal Recommendations.
72% Of Buyers Trust Reviews As
Much As Personal Recommendations
12. Marketing Game Changer #4
PROOF: Reviews Send You Hot, Prequalified,
Presold Customers Because Buyers Trust Reviews.
14. Why Reputation Is Vital To A Business
Consumers Look Up An Average Of
10 Reviews Before Making A Decision
“70% Of Consumers Trust A Business With A
Minimum Of 6 – 10 Reviews”
Without Ten 5 Star Reviews
Your Business Isn’t Trusted
15.
16. What Is Reputation Marketing?
Definition Of Reputation Marketing:
Building A 5 Star Reputation Online
And Leveraging That Reputation
To Get More Customers
21. What We Do For Customers
Feedback Page
Online REVIEWS
Our Staff
Our Services
Alerts
Reports
We Monitor Top
Local Directories
We Redirect To
Get Reviews Online
We Market Reviews
On Your Websites
We Market Reviews
On Your Social Media
We Market Review Images
On Your Social Media
22. STRATEGY
Develop Your 5 Star Reputation
Postcards
Business Cards
Email Templates
Plus Many More..
Private Review Page
Posting Strategy
23. STRATEGY
Develop Your 5 Star Reputation
Businesses Can’t Post Reviews From Customers
Review sites have algorithms and filters that
delete all reviews that are posted from the
same computer IP network.
You need a system that allows customers to
post reviews naturally and then market those
reviews to get more customers
24. STRATEGY
Market Your 5 Star Reputation
Video Review Marketing
Website Marketing
Social Media Marketing
Email Marketing
Maps Marketing
Sales Marketing
25. STRATEGY
Create A Reputation Marketing Culture
You Expect Your Staff To Give 1st Class Service Right?
So What’s Your Plan To Inspire Your Staff To Give
1st Class Service To You Customers & Get Raving Reviews?
Plan:
Personalized Reputation Training Center
26. STRATEGY
Manage & Market Your 5 Star Reputation
Personally Train All Your Staff On Reputation
Develop Your Strategy To Get Reviews From Customers
Build Your 5 Star Reputation Everyday
We Monitor The Top Review Sites Each Day
We Send You Detailed Alerts: New Reviews
Every Two Weeks We Create A Review Report
Respond To Bad Reviews
Post Reviews To Your Website, Blog & 1 Other Site
Daily Post Your Reviews To Facebook, LinkedIn, FourSquare & Social Media
Create Review Images And Post Flickr, Facebook, & Photo Sharing Sites
Professionally Design A $2000 Reputation Media Center