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10 influencer marketing facts


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This quick and to the point presentation highlights 10 recent studies and findings in the influencer marketing world. Complete with takeaways to add to your outreach marketing strategy.

Published in: Marketing
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10 influencer marketing facts

  1. 1. Source Tomoson Influencer Marketing Survey Key takeaway: Spend your marketing dollars wisely and with the right influencers and your brand may be the next “it brand” FACT: On average, for every $1 spent on influencer marketing, brands are making back $6.50 in earned media value.
  2. 2. FACT: 90% of consumers trust peer recommendations. 33% trust ads. Source Nielsen Survey Key takeaway: Consumers are ad blind and hopefully part of your your influencer marketing strategy is reusing your earned media all over the digital world.
  3. 3. FACT: Marketers rated influencer marketing as the fastest growing online customer acquisition tactic. Source Tomoson Influencer Marketing Study Key takeaway: Your marketing peers love influencer marketing for a reason. It works.
  4. 4. FACT: 68% of bloggers prefer to work directly with brands instead of networks or agencies. Source Bloggers Weigh in on Marketing Relationships Key takeaway: Influener marketing should be done “in house” so relationships can be nurtured and owned.
  5. 5. FACT: Giveaways and sweepstakes earn higher earned media value and engagement than any other tactic in influencer marketing. Source Burst Media Key takeaway: Get an influencer’s audience involved in your influencer marketing strategy for higher brand lift.
  6. 6. Source Crowdtap: Social Influence: Marketing’s New Frontier Key takeaway: If your consumers are under 32, you better have strong relationships with social media influencers. FACT: Consumers under the age of 32 spend 30% of their social media time digesting peer written content.
  7. 7. FACT: User generated social posts account for 25% of search results for large brands. Source Being Your Brand: Current State of Social Media Key takeaway: Influencer marketing helps in a variety of ways including SEO.
  8. 8. FACT: 54% of marketers agree that “the smaller the community the greater the influence.” Source Technorati Digital Influence Report Key takeaway: Crazy idea but smaller audience means more engagement and personalization in content creation.
  9. 9. FACT: The most effective platform for influencer marketing is blogs. Followed by Facebook. Source Tomoson Influencer Marketing Study Key takeaway: Blogs are the place consumers go to seek information about brands and products.
  10. 10. FACT: 68% of influencers have a blog. Source Technorati Digital Influence Report Key takeaway: Work with bloggers as the backbone of your influencer marketing strategy and utilize their other social channels in one swoop.
  11. 11. Want to stay in the loop with influencer marketing? ● Check out GroupHigh ● Follow us on Facebook ● Chat with us on Twitter ● Subscribe to The Outreach Marketer