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Tomoson Influencer
Marketing Survey
Key takeaway: Spend
your marketing dollars
wisely and with the
right influencers and
your brand may be the
next “it brand”
FACT:
On average, for every $1 spent on
influencer marketing, brands are making
back $6.50 in earned media value.
FACT:
90% of consumers trust peer
recommendations. 33% trust ads.
Source
Nielsen Survey
Key takeaway: Consumers are
ad blind and hopefully part of
your your influencer marketing
strategy is reusing your
earned media all over the
digital world.
FACT:
Marketers rated influencer marketing as the
fastest growing online customer acquisition
tactic.
Source
Tomoson Influencer
Marketing Study
Key takeaway: Your
marketing peers love
influencer marketing for a
reason. It works.
FACT:
68% of bloggers prefer to work directly with
brands instead of networks or agencies.
Source
Bloggers Weigh in on
Marketing Relationships
Key takeaway: Influener
marketing should be done
“in house” so relationships
can be nurtured and
owned.
FACT:
Giveaways and sweepstakes earn higher
earned media value and engagement than
any other tactic in influencer marketing.
Source
Burst Media
Key takeaway: Get an
influencer’s audience
involved in your
influencer marketing
strategy for higher brand
lift.
Source
Crowdtap: Social
Influence: Marketing’s New
Frontier
Key takeaway: If your
consumers are under 32,
you better have strong
relationships with social
media influencers.
FACT:
Consumers under the age of 32 spend
30% of their social media time digesting
peer written content.
FACT:
User generated social posts account for
25% of search results for large brands.
Source
Being Your Brand: Current
State of Social Media
Key takeaway: Influencer
marketing helps in a
variety of ways including
SEO.
FACT:
54% of marketers agree that “the smaller
the community the greater the influence.”
Source
Technorati Digital
Influence Report
Key takeaway: Crazy
idea but smaller
audience means more
engagement and
personalization in
content creation.
FACT:
The most effective platform for influencer
marketing is blogs. Followed by Facebook.
Source
Tomoson Influencer
Marketing Study
Key takeaway: Blogs
are the place
consumers go to seek
information about
brands and products.
FACT:
68% of influencers have a blog.
Source
Technorati Digital
Influence Report
Key takeaway: Work
with bloggers as the
backbone of your
influencer marketing
strategy and utilize
their other social
channels in one swoop.
Want to stay in the loop with influencer
marketing?
● Check out GroupHigh
● Follow us on Facebook
● Chat with us on Twitter
● Subscribe to The Outreach Marketer

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10 influencer marketing facts

  • 1.
  • 2. Source Tomoson Influencer Marketing Survey Key takeaway: Spend your marketing dollars wisely and with the right influencers and your brand may be the next “it brand” FACT: On average, for every $1 spent on influencer marketing, brands are making back $6.50 in earned media value.
  • 3. FACT: 90% of consumers trust peer recommendations. 33% trust ads. Source Nielsen Survey Key takeaway: Consumers are ad blind and hopefully part of your your influencer marketing strategy is reusing your earned media all over the digital world.
  • 4. FACT: Marketers rated influencer marketing as the fastest growing online customer acquisition tactic. Source Tomoson Influencer Marketing Study Key takeaway: Your marketing peers love influencer marketing for a reason. It works.
  • 5. FACT: 68% of bloggers prefer to work directly with brands instead of networks or agencies. Source Bloggers Weigh in on Marketing Relationships Key takeaway: Influener marketing should be done “in house” so relationships can be nurtured and owned.
  • 6. FACT: Giveaways and sweepstakes earn higher earned media value and engagement than any other tactic in influencer marketing. Source Burst Media Key takeaway: Get an influencer’s audience involved in your influencer marketing strategy for higher brand lift.
  • 7. Source Crowdtap: Social Influence: Marketing’s New Frontier Key takeaway: If your consumers are under 32, you better have strong relationships with social media influencers. FACT: Consumers under the age of 32 spend 30% of their social media time digesting peer written content.
  • 8. FACT: User generated social posts account for 25% of search results for large brands. Source Being Your Brand: Current State of Social Media Key takeaway: Influencer marketing helps in a variety of ways including SEO.
  • 9. FACT: 54% of marketers agree that “the smaller the community the greater the influence.” Source Technorati Digital Influence Report Key takeaway: Crazy idea but smaller audience means more engagement and personalization in content creation.
  • 10. FACT: The most effective platform for influencer marketing is blogs. Followed by Facebook. Source Tomoson Influencer Marketing Study Key takeaway: Blogs are the place consumers go to seek information about brands and products.
  • 11. FACT: 68% of influencers have a blog. Source Technorati Digital Influence Report Key takeaway: Work with bloggers as the backbone of your influencer marketing strategy and utilize their other social channels in one swoop.
  • 12. Want to stay in the loop with influencer marketing? ● Check out GroupHigh ● Follow us on Facebook ● Chat with us on Twitter ● Subscribe to The Outreach Marketer