If there's been a big marketing buzzword in the last year it's been 'influencer marketing' - Bloggers / vloggers / internet superstars / social media celebrities / platform power users…Whatever we choose to call them, they matter. They matter because many brands believe they are the magic wardrobe-esque shortcut to reach and engage large passionate audiences who value the emotional connection they have with their online idols over and above anything that a brand says or does. But the vast majority of talks on this subject obsess over predictable areas like product placement and creating 'content'. In this presentation we explore what the future of influencer marketing might look like by asking what the future of influencer partnerships might look like, whether there should be stricter regulation and if influencers have a responsibility to great 'good' content. This presentation was originally given at a Creative Social event in April, 2015.