Create A Powerful Marketing Strategy

New Years Resolution:
Whip Your Business
Into Shape!
6 Steps to Creating a
Powerful Marketing Strategy
Created By: Liya E. Gray
www.virtualmanagementservice.com

6 Steps to Creating a Powerful
Marketing Strategy
4. Know How to
Generate Leads
5. Build a Powerful
Website
6. Use Social Media to
Grow Your Business
1. Define Your Target
Market
2. Understand Your
Competition
3. Create a Unique
Selling Proposition
Created By: Liya E. Gray | www.virtualmanagementservice.com

#1
Define Your
Target Market

How can you sell to
“your customers”
if you don’t know
who your customers are?

#1 Define Your Target Market
Why?
Defining your Target Market will lead to:
 Customer satisfaction
 Customer loyalty
 Positive ratings
 Word of mouth referrals
 Improvement in your product or service through customer feedback

Demographics: Statistical characteristics of your Target Customer
Age, Gender, Income, Education, etc…
Psychographics: Personal characteristics of your Target Customer
Political leanings, Number of family members, Hobbies, Lifestyle, etc…
Behavioristics: Behavioral characteristics of your Target Customer
Reasons why they buy, How often they buy, How they select what they buy, etc…
Pain Point: The problem you are trying to solve for your Target Customer
Price, Quality, Convenience, Accessibility, etc…
#1 Define Your Target Market
How?

#2
Understand Your
Competition

How can you win customers
over, if you don’t know what
the competition is offering
them?

#2 Understand Your Competition
Why?
Understanding your competition will lead to:
 Knowing how many competitors you are up against.
 Understanding what they offer.
 Learning who their target customers are.
 Identifying where market opportunities exist.
 Positioning yourself in the marketplace.

Gather Competitive Intelligence (CI): Study your competition
What are their products, services, target customers, messaging, brand positioning,
guarantees, pricing, delivery options, hours of operations and competitive advantage?
Perform a SWOT Analysis: Assess how you stack up
What are your company's strengths, weaknesses, opportunities, and threats?
Identify your strategic position in the Market: Fill in the gaps
What should be your products, services, target customers, messaging, branding,
guarantees, pricing, delivery options, hours of operations and competitive advantage?
#2 Understand Your Competition
How?

#3
Create a Unique
Selling Proposition

If your offer is the same
as your competitors,
then why should customers
buy from you?

#3 Create a Unique Selling Proposition
Why?
Creating a Unique Selling Proposition will lead to:
 Having a competitive advantage in the marketplace.
 Answering the question why a customer should by from you instead of the competition.
 Elongating the speed at which your competition will copy what you are offering.
 A solid elevator pitch that helps you introduce yourself and what you do.
 Creating Price, Service, Quality, Exclusivity, Selection

Free Offer - Offer a free consultation, report etc. for a limited time only to create a sense of
urgency for purchasing your product or service.
Value Added Offer - Add additional services that cost you very little and combine them
with other items to increase their attractiveness.
Package Offer - Package your products or services in a logical way to increase the
perceived value as a whole. Free printer with a purchase of a computer.
Premium Offer - Offer a bonus product or service with the purchase of another. Buy 2 for
the price of 1, free gifts in-store credits etc.
Guarantee Offer - Offer to take away the risk of making buying by guaranteeing performance
or results and offering to compensate them if they aren’t satisfied.
#3 Create a Unique Selling Proposition
How?

#4
Know How to
Generate Leads

If customers don’t know
your business exists
then how are they going to
buy from you?

#4 Know How to Generate Leads
Why?
Knowing how to generate leads will result in:
 Having different ways to generate sales.
 Determining which lead generation strategy works best for your business.
 Different methods to reach different parts of your target market.
 Not leaving money on the table.
 Being front of mind when Customers are ready to purchase your product.

#4 Know How to Generate Leads
How?
Referral Network – Find other businesses that could refer business to you and you can refer
to them because you cater to the same target market.
Google – Either buy ad space on google or get your website indexed so your business
appears on google for the product or service you offer.
Networking – Attend networking events for your industry or related industry to build
connections with other professionals and exchange details, let your presence be known.
Direct Mail – Send out postcards, buy ad space in penny saver or other similar
advertising / coupon books to let customers know about your product or service.
Radio & TV Advertising – If you have the budget take out traditional advertising on radio or
TV segments that target your target market .

#5
Build a
Powerful
Website

Your website is not a glorified
business card. Make it do
more than just confirm your
business exists.

#5 Build a Powerful Website
Why?
Building a powerful website leads to:
 Providing your business legitimacy that it is professional.
 Capturing visitors contact details to build up your database.
 The ability to conduct sales without having to do it in person.
 Reaching customers beyond your geographic area.
 Ability to offer a lot more products that you may not be able to physically
offer at your location.

Create a Landing Page – To capture customer name and email addresses for future marketing campaigns.
Have a Call to Action – Tell your customers what to do by having a button says to purchase now or
book now, etc. Compel them to buy your products or services.
Offer Free Reports – Educate those customers that are not ready to buy now on solid statistical or
research data on why they need your products or services.
Get Your Website Indexed –Provide a list of your website sitemap to search engines so they have
links on your site and helps your site come up during searches.
Social Bookmarking & Networking – Bookmark your website in sites like Digg, Stumble Upon,
Delicious. Post comments and your website in Facebook, Twitter, etc.
Post YouTube Videos – Make and post YouTube videos relating to the topic of your products or services
and use your website keywords on the video page.
#5 Build a Powerful Website
How?

#6
Use Social
Media to Grow
Your Business

Social Media Sites are the new
American Malls. Create your
business pages and use them
to grow your business.

#6 Use Social Media to Grow Your Business
Why?
Using Social Media to Grow Your Business leads to:
 Promoting your products or services by placing ads in Facebook, Twitter, etc.
 Building “buzz” via ‘likes’ similar to traditional word of mouth promotions.
 You can expand your reach beyond your geographical location.
 Being present where your customers socialize virtually.
 Selling your products or services directly via Facebook.

Facebook – Create your business page, sell products or services, create a Facebook Group, post
reports, articles, resources, promote by educating your buyer.
Instagram – Create your profile, promote products or services through pictures and short
videos.
Twitter – Create your profile, follow popular trends and post clever, topic related
comments using hashtags to build followers, post about your products or services.
LinkedIn – Create your business page, post useful reports, articles, resources, create a
group and build a following, build network of prospects, pitch your products.
YouTube – Create your YouTube channel. Post videos related to your products or services,
educational videos about your products or services.
#6 Use Social Media to Grow Your Business
How?

Create A Powerful Marketing Strategy

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