1.
ONCE IN A LIFETIME
OPPORTUNITY.
JASON AKATIFF
Founder & CEO, A4D Inc.

2.
WHY NOW?
Things are changing very very quickly.

3.
THE DEMISE OF RETAIL

4.
THE RISE OF
E-COMMERCE

5.
PERFORMANCE IN THE NEWS

6.
WHAT WE’LL
DISCUSS
ANALYZE THE OPPORTUNITY AND BUILD A PLAN
TAKING ACTION – PUTTING ONE FOOT IN
FRONT THE OTHER
HOW TO PICK THE RIGHT BUSINESS

7.
2003
Started Affiliate Marketing after
buying an e-book!
Affiliate Full Time
2003 - 2007
2008 - Now
Founded A4D CPA Network
(formerly known as Ads4Dough)
WHAT DOES THIS GUY KNOW?
• Blackhat SEO - reverse engineer search engine
algorithms and exploit
• Media Buying - Facebook, Google, Display
• Growth Hacking?

8.
Cost Per Sale Products
+
Physical Goods / E-Commerce
Product Creation
2012 - Now
• 2008-2012 400+ million in Nutra & Bizopp commissions
• 2012 Sued by the FTC for false claims of affiliates
and merchant
• 2012-2015 Focused on lead generation verticals
 Solar
 Refi
 Insurance

9.
Day to Day
Low Level
ACTIVITIES
STRATEGY
GOALS
VISION
TACTICS
Long Term Plans
High Level
70%
10%
20%

10.
HOW TO PICK THE RIGHT BUSINESS FOR YOU
It all comes down to what you want your life to be like.

11.
HOW BIG OF A BUSINESS DO YOU WANT IN 5 YEARS?
REVENUE? PROFIT?
VALUATION? PEOPLE?
LOCATIONS?

12.
REVENUE GOALS
WHAT DO YOU WANT YOUR FUTURE TO LOOK LIKE?
PROFITABILITY
PREDICTABILITY & CONSISTENCY
STAFF SIZE
% OF TOTAL MARKET TO HIT GOALS
TRAFFIC SOURCES LIKE IT
BUILDING ENTERPRISE VALUE
REVENUE WITHIN 90 DAYS
SCAMMING PEOPLE
CLOAKING TRAFFIC SOURCES
PISSING PEOPLE OFF
WANTS DON’T WANTS

13.
“But publishers don’t like anything but branding…”
ALL PUBLISHERS & AD NETWORKS “LIKE” IT

14.
HOW ABOUT
WE DO BOTH?
!
BUILDING ENTERPRISE VALUE
/MAKE MONEY
MAKE $1,000,000
/BUILD SOMETHING SELLABLE
MAKE $1,000,000
CREATE $5,000,000 - $10,000,000
OR

15.
What would someone buy?
Media Buying Team
Performance Agency – Fee for Service
Product Creation
• Books
• Durable goods
• Informational
Data Company
Lead Generation
Ad Network
Affiliate Network
SaaS Platforms and Tools
Services
Crypto Currency… err wait that’s not a
business…

16.
ANALYZE OPPORTUNITIES
Just because you can, doesn’t mean you should.

17.
SWOT - ANALYSIS
STRENGTHS
1
S
WEAKNESSES
Where does your
business break?
2
W
OPPORTUNITIES
10X Multiplier
3
O
THREATS
How do you build a moat that
gives you an unfair advantage?
4
T

18.
PROFIT PER X – “Scaling Up”
- Verne Harnish
If you add more
of X, does the
business make
more money?
c * Don’t need
Unicorns to build
your dream
business*
d
What is the 1 key
profit generator
in your business?
a All good
businesses are
easily scalable
b

19.
SCALABILITY?
SYSTEMS REGULAR PEOPLE
OPERATE SUCCESSFULLY&
MARKET
OPPORTUNITY SIZE+
TRAFFIC
> • Affiliates
• Internal Team

20.
VALUE
CREATED?
+
TRAINING
HIRING
TECHNOLOGY
ARE BUSINESSES LIKE
THIS SELLING? WHAT
MULTIPLE?
HOW DO YOU
MAXIMIZE YOUR
VALUE?

21.
TAKING ACTION ON YOUR VISION
Putting one foot in front of the other…

22.
STEPS TO BUILDING
MVP – Make
some money and
prove the model
01
Build longer term
pipes “after” you
know what you want
02
Build Automation
03
Build Intelligence
04

23.
1. MVP – MINIMUM
VIABLE PRODUCT
SPREADSHEETS
SaaS SOFTWARE
HACKY SCRIPTS
1 OFFS
LOTS OF MANUAL STUFF

24.
• Consider how to 10x
your goal to build
efficient systems
• Remove Bottlenecks
• Reduce training time
• Reduce errors
• Custom code
development
2. BUILD
PLATFORM

25.
3. BUILD
AUTOMATION
Code repetitive tasks
Reduces errors

26.
4. BUILD
INTELLIGENCE
• Machines and data making the
decisions
• Data capture and organization
• Data analysis and sciences
• Machine learning and decision
making

27.
CHECK YOUR GOAL POST OFTEN
How does what
you’re working
on impact the 2-
3 year plan?
c
Clarity = Powera Are you chasing
money or
building money
machines
b

28.
OUTCOME FOCUS
• It’s not about the work it’s about
the outcome
• Figure out how to achieve that
outcome faster and cheaper

29.
THE ONE THING…
• Specific next step you absolutely
must take to get to the step after
• Time suck danger chasing money

30.
QUICK RECAP
• How to pick the right business
• What do you want your life to
look like?
• Analyze the opportunity & build
a plan
• SWOT Analysis
• Profit Per X
• Value Created?
• Taking Action
• Steps to build
• Focus

31.
• Marketing Math – How To
• Marketing Math Worksheet
• Campaign planning sheet
• Access to our Monthly CPM, CPC, CTR sheet
• Copy of this slide deck
• And you can get all this today for the low
low price of FREE!
WANT SOME FREEBIES?
Just sign up at my blog
JasonAkatiff.com
& buy me a drink if you see me :D
Latest Post: Metrics to Million Dollar
Funnels.

32.
@jasonakatiff
(619) 846-2198facebook.com/a4dinc
@smaxor
Jason Akatiff, CEO & Founder A4D Inc.
Appreciate all of you - keep crushing it!
jasona@a4d.com
http://jasonakatiff.com
CONTACT US
CPA Network – A4D.com