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Keynote from Jason Akatiff at Affiliate Summit West 2018

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Jason Akatiff, Founder of A4D, delivered the keynote at Affiliate Summit West 2018 on Monday, January 8, 2018 in Las Vegas.

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Keynote from Jason Akatiff at Affiliate Summit West 2018

  1. 1. ONCE IN A LIFETIME OPPORTUNITY. JASON AKATIFF Founder & CEO, A4D Inc.
  2. 2. WHY NOW? Things are changing very very quickly.
  3. 3. THE DEMISE OF RETAIL
  4. 4. THE RISE OF E-COMMERCE
  5. 5. PERFORMANCE IN THE NEWS
  6. 6. WHAT WE’LL DISCUSS ANALYZE THE OPPORTUNITY AND BUILD A PLAN TAKING ACTION – PUTTING ONE FOOT IN FRONT THE OTHER HOW TO PICK THE RIGHT BUSINESS
  7. 7. 2003 Started Affiliate Marketing after buying an e-book! Affiliate Full Time 2003 - 2007 2008 - Now Founded A4D CPA Network (formerly known as Ads4Dough) WHAT DOES THIS GUY KNOW? • Blackhat SEO - reverse engineer search engine algorithms and exploit • Media Buying - Facebook, Google, Display • Growth Hacking?
  8. 8. Cost Per Sale Products + Physical Goods / E-Commerce Product Creation 2012 - Now • 2008-2012 400+ million in Nutra & Bizopp commissions • 2012 Sued by the FTC for false claims of affiliates and merchant • 2012-2015 Focused on lead generation verticals  Solar  Refi  Insurance
  9. 9. Day to Day Low Level ACTIVITIES STRATEGY GOALS VISION TACTICS Long Term Plans High Level 70% 10% 20%
  10. 10. HOW TO PICK THE RIGHT BUSINESS FOR YOU It all comes down to what you want your life to be like.
  11. 11. HOW BIG OF A BUSINESS DO YOU WANT IN 5 YEARS? REVENUE? PROFIT? VALUATION? PEOPLE? LOCATIONS?
  12. 12. REVENUE GOALS WHAT DO YOU WANT YOUR FUTURE TO LOOK LIKE? PROFITABILITY PREDICTABILITY & CONSISTENCY STAFF SIZE % OF TOTAL MARKET TO HIT GOALS TRAFFIC SOURCES LIKE IT BUILDING ENTERPRISE VALUE REVENUE WITHIN 90 DAYS SCAMMING PEOPLE CLOAKING TRAFFIC SOURCES PISSING PEOPLE OFF WANTS DON’T WANTS
  13. 13. “But publishers don’t like anything but branding…” ALL PUBLISHERS & AD NETWORKS “LIKE” IT
  14. 14. HOW ABOUT WE DO BOTH? ! BUILDING ENTERPRISE VALUE /MAKE MONEY MAKE $1,000,000 /BUILD SOMETHING SELLABLE MAKE $1,000,000 CREATE $5,000,000 - $10,000,000 OR
  15. 15. What would someone buy? Media Buying Team Performance Agency – Fee for Service Product Creation • Books • Durable goods • Informational Data Company Lead Generation Ad Network Affiliate Network SaaS Platforms and Tools Services Crypto Currency… err wait that’s not a business…
  16. 16. ANALYZE OPPORTUNITIES Just because you can, doesn’t mean you should.
  17. 17. SWOT - ANALYSIS STRENGTHS 1 S WEAKNESSES Where does your business break? 2 W OPPORTUNITIES 10X Multiplier 3 O THREATS How do you build a moat that gives you an unfair advantage? 4 T
  18. 18. PROFIT PER X – “Scaling Up” - Verne Harnish If you add more of X, does the business make more money? c * Don’t need Unicorns to build your dream business* d What is the 1 key profit generator in your business? a All good businesses are easily scalable b
  19. 19. SCALABILITY? SYSTEMS REGULAR PEOPLE OPERATE SUCCESSFULLY& MARKET OPPORTUNITY SIZE+ TRAFFIC > • Affiliates • Internal Team
  20. 20. VALUE CREATED? + TRAINING HIRING TECHNOLOGY ARE BUSINESSES LIKE THIS SELLING? WHAT MULTIPLE? HOW DO YOU MAXIMIZE YOUR VALUE?
  21. 21. TAKING ACTION ON YOUR VISION Putting one foot in front of the other…
  22. 22. STEPS TO BUILDING MVP – Make some money and prove the model 01 Build longer term pipes “after” you know what you want 02 Build Automation 03 Build Intelligence 04
  23. 23. 1. MVP – MINIMUM VIABLE PRODUCT SPREADSHEETS SaaS SOFTWARE HACKY SCRIPTS 1 OFFS LOTS OF MANUAL STUFF
  24. 24. • Consider how to 10x your goal to build efficient systems • Remove Bottlenecks • Reduce training time • Reduce errors • Custom code development 2. BUILD PLATFORM
  25. 25. 3. BUILD AUTOMATION Code repetitive tasks Reduces errors
  26. 26. 4. BUILD INTELLIGENCE • Machines and data making the decisions • Data capture and organization • Data analysis and sciences • Machine learning and decision making
  27. 27. CHECK YOUR GOAL POST OFTEN How does what you’re working on impact the 2- 3 year plan? c Clarity = Powera Are you chasing money or building money machines b
  28. 28. OUTCOME FOCUS • It’s not about the work it’s about the outcome • Figure out how to achieve that outcome faster and cheaper
  29. 29. THE ONE THING… • Specific next step you absolutely must take to get to the step after • Time suck danger chasing money
  30. 30. QUICK RECAP • How to pick the right business • What do you want your life to look like? • Analyze the opportunity & build a plan • SWOT Analysis • Profit Per X • Value Created? • Taking Action • Steps to build • Focus
  31. 31. • Marketing Math – How To • Marketing Math Worksheet • Campaign planning sheet • Access to our Monthly CPM, CPC, CTR sheet • Copy of this slide deck • And you can get all this today for the low low price of FREE! WANT SOME FREEBIES? Just sign up at my blog JasonAkatiff.com & buy me a drink if you see me :D Latest Post: Metrics to Million Dollar Funnels.
  32. 32. @jasonakatiff (619) 846-2198facebook.com/a4dinc @smaxor Jason Akatiff, CEO & Founder A4D Inc. Appreciate all of you - keep crushing it! jasona@a4d.com http://jasonakatiff.com CONTACT US CPA Network – A4D.com

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