1. B I B I N M A T H E W V A R U G H E S E
#101, 1st Floor, 2nd Main, 3rd Cross, Chinna Kesava Residency, D.R.C Post, Balaji Nagar, S.G Palya
560029 Phone # 8147792987 Email id: letmusicflo@gmail.com
W O R K E X P E R I E N C E
SERENDIPITY INFOLABS PVT LTD, BANGALORE, KARNATAKA
Asst. Marketing Manager, Sept 2015 till date
 Understanding, planning and defining marketing objectives.
 Generate marketing reports to management.
 Work closely with agencies on implementation of marketing programs.
 Optimize and A/B test messaging, landing pages, etc.
 Planning and implementing promotional campaigns.
 Preparing and executing online and digital marketing campaigns including E-mail, SMS, Push
notification, Social media.
 Provide management with actionable market intelligence and competition analysis.
 Hands on experience on various E-mail marketing platforms which includes Graphicmail,
Streamsend, NetCore etc.
STRATEGIC MARKETING SERVICES PVT LTD, BANGALORE, KARNATAKA
Campaign Manager, Apr 2012 – Jan 2015
 Campaign team support. Research the needs and capacity for campaigns. Test campaign pages
and campaign emails. Help pull queries and reports as needed for project support. Coordinate
regular team meetings and communications, and track tasks and outcomes that come out of
them.
 Content support for templates.
 Coordinating with business development team in bringing more projects.
 Interacting with web designers, content writers and working together as a team for the
completion of the project
 Checking the spamscore of the template and lowering the score making sure the email reaches
the inbox of the recipient.
 Received the best performer award
24/7, BANGALORE, KARNATAKA

2. Sales, Mar 2010 – Dec 2011
 Interactive Social Media Advisor.
 Customer adviser and return management for Overstock.com.
 Sales at Bank of America in the credit card department.
 Received the best performer award.
THOUGHTRACKS, BANGALORE, KARNATAKA
Senior Marketing and Business Development, Feb 2015 – Aug 2015 (Contract basis)
 Implement and evolve high-impact strategies to target new business opportunities and
markets.
 Develop contingency plans and alternative solutions for all projects.
 Oversaw both inbound and outbound email marketing campaigns to generate new business
and to support partner and sales teams.
 Identified and negotiated deals with clients for the new projects.
 Reduced the costs and lead time by modifying the procurement procedures and identifying new
vendors
E D U C A T I O N
SYRIAN JACOBITE PUBLIC SCHOOL, THIRUVALLA, KERALA
High School Diploma, Mar 2004
 Won prizes for co-curricular activities and sports
 Won prizes for drama and skit
MAR AUGUSTHINOSE COLLEGE, KOTTAYAM, KERALA
Bachelors in Business Administration, Jun 2007
 Won prizes in Sports
 Won prizes for inter college competitions for football
A D D I T I O N A L S K I L L S
 I am dedicated, goal-oriented, motivated and action-oriented.
 I listen attentively, openly expresses ideas, negotiates/resolves differences; provides and asks
for feedback; offers well-thought-out solutions; cooperates and works well with others.
 I identify and gathers appropriate resources; thoroughly researches background information;
develops strategies; thinks critically to solve problems; handles details; coordinates and
completes tasks; manages projects effectively; meets deadlines; plans and arranges activities;
multitasks; creates plans.