1. Amy Theresa Stafford
716 West Main Street, Apt. 6, Trappe, PA 19426
Cell Phone: (484) 908-0300 ~ amytstafford@gmail.com
Career Objective
Seeking career in the preferred fields of Marketing, Communications, Sales Support and Project Management serving at a
thriving, forward-thinking organization. I am looking for an employer that promotes the value of mentoring, ethics,
integrity and accountability because these traits define who I am, where I want to go and how I plan to get there.
Education
MBA - Masters of Business Administration —Strayer University, Magna Cum Laude
Graduated in March of 2011 with a 3.9 GPA
BA - Bachelor of Arts–English/Communications— Cabrini College, Magna Cum Laude
Graduated in June of 2002 with a 3.87 GPA
Positions Held
Harriet Carter Gifts & Fresh Finds Inc. Industry: Retail Catalog & Web Sales
September 2014-August 2015 (1 Year) Job Title: Email Marketing Specialist
• Planned, managed and executed all Email Marketing for an extensive, organic-grown email list size of over 1.5
million subscribers - Included the creation of designs, taglines, schedule, and content
• Led the Email Marketing channel to a sales increase of $60,000 over the time period January 1, 2015 – April 1,
2015
• Versed in html writing and editing
• Implemented advanced email programs designed to increase customer satisfaction and retention
o Examples include the launch and maintenance of mobile-friendly (responsive) emails, recommended
products affixed to all marketing emails using behavioral-based customer data, and newly incentivized
loyalty campaigns.
 The Responsive Templates increased revenue by $80,000 over 2014 (after a 3 month comparison)
o Data analysis and mapping between vendors was a pertinent job responsibility
• Effectively utilize customer-driven behavioral data to develop targeted audiences most likely to convert
• Ensured 100% accuracy of all email campaigns’ copy, design, product inventory levels, and legality requirements
• Recipient of the prestigious MECLABS Email Marketing Certification in February, 2015 at the Marketing Sherpa
in Las Vegas, NV
Automatic Data Processing (ADP) Industry: Payroll & Insurance
(1 Year – 2013-2014) Job Title: Associate Insurance Account Executive
• Marketed ADP’s workers’ compensation solutions to small businesses
• Partnered with A-rated insurance carriers to accurately underwrite workers’ compensation insurance policies.
• Prospected new clientele through a variety of channels
Stafford Resume Page 1

2. Amy Theresa Stafford
716 West Main Street, Apt. 6, Trappe, PA 19426
Cell Phone: (484) 908-0300 ~ amytstafford@gmail.com
o Social media, internal referrals, cross-sells, email, and telecommunications.
• Developed marketing email templates for Insurance Associates based on my strong writing background to use as
an additional resource in the attempt to gain access to prospective clients.
Independent Consultant B2C Freelancer
(2 Years – 2012-2014) Job Title: Social Media Writer & Marketing Specialist
• Developed enticing social media blogs though extensive research and effective content consolidation for a
polished final piece.
• Wrote, designed, and posted feature news and relevant content on client’s website.
• Prepared weekly email-blast campaigns that communicated company updates and upcoming promotions.
• Developed marketing strategies that utilized low-cost communication channels to reach varying audiences
Fisher Clinical Services Industry: Pharmaceutical Packaging
(1 Year – 2011-2012) Job Title: Client Services Support Specialist
• Processed highly confidential, time-sensitive pharmaceutical packaging orders via internal computer software
programs.
• Provided quality assurance assistance on pharmaceutical orders and communicated errors before production
commenced.
• Compliance Ambassador: Adhered to government-mandated guidelines when spot checking orders.
Vanguard Industry: Financial Service
(5 Years – 2004-2009) Job Title: Sales Support Project Specialist
• Provided executive support to senior Sales leaders by developing strategies and marketing collateral.
• Wrote compelling RFP responses that positioned Vanguard as the leader in the retirement plan industry.
• Developed custom PowerPoint presentations that showcased Vanguard’s products and services.
• Partnered with IT to develop an interactive sales marketing request form that saved time & increased efficiency.
• Coordinated external, client-facing financial education meetings.
o Including delivery of marketing materials, logistics of event and presenter’s travel, agenda, presentation
• Developed and implemented direct mail campaigns to Vanguard’s existing clientele.
National Properties, Inc. Industry: Commercial Real Estate
(1 Year- 2003-2004) Job Title: Junior Marketing Specialist
• Managed lifecycle of marketing campaigns, including print advertisements, website updates, promotional flyers
and postcards.
• Designed eye-catching newsprint advertisements and negotiated contractual agreements to develop cost-effective
and geographically saturated advertising campaigns.
Stafford Resume Page 2

3. Amy Theresa Stafford
716 West Main Street, Apt. 6, Trappe, PA 19426
Cell Phone: (484) 908-0300 ~ amytstafford@gmail.com
• Wrote press releases highlighting the distinguishing amenities of our many properties.
Charity Involvement
I am passionately committed to supporting Our Mother of Sorrows Catholic Elementary School located in Philadelphia,
PA. For over three years, I make it a priority to donate semi-yearly gifts of money and school supplies. I was also
involved with the American Cancer Society chapter in Bethlehem completing small projects or assignments as needed.
Stafford Resume Page 3