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PROFILE SUMMARY
ARINTRA
THONGRUEDEE
18/5 Hive Taksin Condominium,
Krungthonburi Rd., Klongtonsrai,
Klongsarn, Bangkok 10600
EXPERIENCE AND ACHIEVEMENT
EDUCATION ASSOCIATION & MEMBERSHIP
SKILLS
A young professional with a passion in marketing field who possessed
over 3 years of product marketing experience with strong strategic planning,
channel management, and marketing communication in Mobile devices
business. I’m able to perform many roles ranging from product marketing,
market operation and business development.
Master of Science in Service Marketing 2014 – 2016
Chulalongkorn University
Certification in Digital Marketing (Malaysia) Mar – Apr 2014
Certificated in Digital Marketing by Click Academy Asia and
Econsultancy UK and Google Adwords Individual qualification
Bachelor’s Degree in Marketing 2007 – 2011
Chulalongkorn University GPAX : 3.33 (Second Class Honors)
Ma:D Club for Change
A community where social entrepreneurs can connect, exchange
ideas, learn from others and experts, inspire one another to create
social impacts and run their business profitably and sustainably.
Duty: Business development consultant
• Initiated new content for the website and manage Facebook page.
• Developed questionnaire and assisted to the moderator for focus group research to explore internal problems and brand perception.
• Analyzed research results and proposed brand DNA to Tourism Authority of Thailand Rayong Office.
• Initiated marketing communication through Facebook and Google Adwords for BangBo Noodle with CTR 1.2%.
• Marketing consultant for Vela De clothing brand – Initiated marketing plan and implementation.
• Responsible for managing marketing mix including: product launching, supply chain management, competitive price analysis and
marketing communication, setting distribution strategy and sales promotion so as to achieve both brand awareness and sales target.
• Achieved 119% of net sales of Walkman in 2014 resulted in an increase in market share by 10%.
• Developed product marketing plan and channel promotion support for Samsung Galaxy Y, the first Android entry smartphone that hit
80,000 units/month sell-out in 2011.
• Initiated marketing plan and channel promotion for Galaxy Camera, the 1st3G Android camera, urging an instant sharing demand and
captured 10% market share of premium compact camera.
• Launched Galaxy S4 Zoom, the 1st Smartphone with optical zoom feature and pushed smartphone category in digital imaging channels.
• Pioneered Mobile Accessory business for Thai Samsung with average sales at 100 million THB/quarter.
Marketing Freelance July 2015 – Present
Writer for Timelinedee.com
Brand Development for Rayong province (Nov – Dec 2015)
Facebook Admin for BangBo Noodle restaurant (Jul – Aug 2015) / Vela De Clothing (Nov 2015)
Sony Thai Co., Ltd. October 2014 – June 2015
Assistant Product Manager – Visual & Sound – Digital Media Player
Thai Samsung Electronics Co. Ltd. May 2011 – November 2013
Senior Product Marketing Officer (Samsung Asia Elite Program 2011)
Coca-Cola (Thailand) Ltd. Mar 2010 – May 2010 (Internship)
Initiated retail execution plan to accelerate growth in TESCO Express
IN
NAME :
NICKNAME :
GOOGLE ADWORDS 8/10
8/10
9/10
MS EXCEL / PHOTOSHOP
MS WORD / POWER POINT
arintra.t@gmail.com
+66 85 222 4937

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Arintra_Resume2016

  • 1. PROFILE SUMMARY ARINTRA THONGRUEDEE 18/5 Hive Taksin Condominium, Krungthonburi Rd., Klongtonsrai, Klongsarn, Bangkok 10600 EXPERIENCE AND ACHIEVEMENT EDUCATION ASSOCIATION & MEMBERSHIP SKILLS A young professional with a passion in marketing field who possessed over 3 years of product marketing experience with strong strategic planning, channel management, and marketing communication in Mobile devices business. I’m able to perform many roles ranging from product marketing, market operation and business development. Master of Science in Service Marketing 2014 – 2016 Chulalongkorn University Certification in Digital Marketing (Malaysia) Mar – Apr 2014 Certificated in Digital Marketing by Click Academy Asia and Econsultancy UK and Google Adwords Individual qualification Bachelor’s Degree in Marketing 2007 – 2011 Chulalongkorn University GPAX : 3.33 (Second Class Honors) Ma:D Club for Change A community where social entrepreneurs can connect, exchange ideas, learn from others and experts, inspire one another to create social impacts and run their business profitably and sustainably. Duty: Business development consultant • Initiated new content for the website and manage Facebook page. • Developed questionnaire and assisted to the moderator for focus group research to explore internal problems and brand perception. • Analyzed research results and proposed brand DNA to Tourism Authority of Thailand Rayong Office. • Initiated marketing communication through Facebook and Google Adwords for BangBo Noodle with CTR 1.2%. • Marketing consultant for Vela De clothing brand – Initiated marketing plan and implementation. • Responsible for managing marketing mix including: product launching, supply chain management, competitive price analysis and marketing communication, setting distribution strategy and sales promotion so as to achieve both brand awareness and sales target. • Achieved 119% of net sales of Walkman in 2014 resulted in an increase in market share by 10%. • Developed product marketing plan and channel promotion support for Samsung Galaxy Y, the first Android entry smartphone that hit 80,000 units/month sell-out in 2011. • Initiated marketing plan and channel promotion for Galaxy Camera, the 1st3G Android camera, urging an instant sharing demand and captured 10% market share of premium compact camera. • Launched Galaxy S4 Zoom, the 1st Smartphone with optical zoom feature and pushed smartphone category in digital imaging channels. • Pioneered Mobile Accessory business for Thai Samsung with average sales at 100 million THB/quarter. Marketing Freelance July 2015 – Present Writer for Timelinedee.com Brand Development for Rayong province (Nov – Dec 2015) Facebook Admin for BangBo Noodle restaurant (Jul – Aug 2015) / Vela De Clothing (Nov 2015) Sony Thai Co., Ltd. October 2014 – June 2015 Assistant Product Manager – Visual & Sound – Digital Media Player Thai Samsung Electronics Co. Ltd. May 2011 – November 2013 Senior Product Marketing Officer (Samsung Asia Elite Program 2011) Coca-Cola (Thailand) Ltd. Mar 2010 – May 2010 (Internship) Initiated retail execution plan to accelerate growth in TESCO Express IN NAME : NICKNAME : GOOGLE ADWORDS 8/10 8/10 9/10 MS EXCEL / PHOTOSHOP MS WORD / POWER POINT arintra.t@gmail.com +66 85 222 4937