1. A Marketing Professional with around 5 years of experience in Digital Marketing, Brand Management, Secondary Research and
Business Analysis, Believes in enhancing skills and add value to an Organization.
EASY ACADEMY-Account
Manager(Apr2017- Dec 2017)
Managing Research, Digital Marketing and Branding Team comprising of 8 people
Developing and implementation of a robust social media strategy towards Digital
Marketing of the Organization, Products and Services.
To use Digital Marketing Tools for creation of effective digital presence to grow customer
base.
Plan digital marketing scenario and understand SEO/SEM, social, re-targeting and
affiliate marketing.
Steering the Web Creation Team, for Increasing Digital Effectiveness with Alignment to
Organizations Mission and Vision in sync with Market gaps and Brand Positioning.
Researchmarket trends andpotential customers to developthe front-linesales through
designing sales pitch for products and services.
Competitor Analysis and Insights Generation to understand the Strategic and Tactical
Initiatives taken by competitors in terms of Branding.
Increasing the Brand Consciousness with steering marketing Campaigns and
collaterals development.
Developing and implementation of a robust social media strategy towards Digital
Marketing of the Organization, Products and Services.
Providing tailored/customized deal centric proposal content. Supporting Business
Development Team in Proposal management and Building Brand Awareness.
Collaborate with key stakeholders such as Pre-Sales, Business Development, Commercial
team, and Product Development team to gather inputs and leverage them for Brand
Building.
Create attractive correspondence to be used between the sales team and their clients
Assist in preparation of company sales and marketing events, collaterals, Website
updates, etc. towards Content and Brand Building.
AUGUSTINTERACTIVE MEDIA-
Strategic Initiative & Client
Servicing Solutions,
( Feb 2015 – Jan 2016)
CampaignManagement – In Termsof Event Management, Managing executive connects with
assisting leadership in Market Research, stats pooling and preparing branding collaterals.
Managing Innovations Campaigns and Executive Connects
Optimize Content Creation and Keywords optimization leading to effective
exposure to Target Audience and Strengthening Brand Positioning internally.
Account Management –
1. Prepare research report results to client on a weekly, monthly, and quarterly basis.
2. Build weekly newsletter for various executive connects.
3. Prepare weekly tracker for efficient project management.
Extensively involved in Prospects/Client based research.
Manisha Thakur | Asst. Manager –Strategic Initiative & Client Servicing.
manisha..thakurck@gmail.com | https://www.linkedin.com/in/manisha-thakur-92bbbb10a/ |+91 7892916364 / 9242146877 | Bangaluru
Profile Summary
Professional Experience
2. Extensive experience with analysingmarket trends in the Digital Transformation with respect
to qualitative methods.
Conducting Competitor analysis by keeping abreast of trends and competitor moves to
achieve market share metrics.
Analyse and report competitive, economic and industry trends to Marketing & Sales
management using different tools like Capital IQ, Hoovers, Gartner, IDC, Forrester, Ovum,
Rain King etc.
Strong aptitude in client interaction, data visualisation, feedback analysis and competitor
awareness.
Committed to skilfully applying traditional and advanced methods to provide clear of data to
the clients.
JAI MAHARASHTRA NEWS
CHANNEL-MCR & Scheduling
Executive.
(Jan 2014 – Jan 2015)
• Concept selling for web based catalogs, websites & internet based solutions for online
business query generation.
• Coordinate live and non-live feeds with remote broadcast facilities via satellite & fiber
networks and Working on live election news.
• Assure that all elements of on-air presentation are of the highest quality. Precise checking and
processing of electronic schedules & Play out of Digital Media to ensure accurate transmission of
channel content.
Preparing Proactive Proposals, TRP & GRP Branding through Marketing initiatives, Market
research and Development, Content building, Designing and Account Management, Driving
Innovations as part of Firm Initiatives.
Knowledge Transition to New Joiners in Team.
Academic QualificationAcademic Qualification
B.M.M (Bachelor in Mass &
Communication)
2015 Mumbai University
Higher Secondary Education (Science) 2012 Maharashtra State Board 59.67%
Pursuing Certification in Digital Marketing from LinkedIn Learning.
I celebrate my Birthday – 17th
Aug 1993
PHOTOGRAPHY Sep 2014
Language Proficiency- English, Hindi, Maithili, Marathi
Participated and Certified in photography organised by Lokmanya Tilak School of Arts Mumbai.
Academic Qualification Achievements/ Skillset
Technical/Functional
Extensive designing experience in PowerPoint, Adobe Photoshop.
Good Knowledge of Microsoft Excel
Experience in Research tools like Gartner, Capital IQ, IDC, Forrester, Hoovers, Ovum, Rain King,
Preliminary knowledge in C /C++ and Data Structures , HTML, PL/SQL, MS SQL DB
Leadership Attended training in Innovation-Unique and Innovative Marketing Campaigns conducted by T.I.M.E
Tilak Education
Society
Accomplished Basic Food Corporation certification under Teen Chef Club, Department of Hotel and Catering
Management
Worked as social worker in Blood Donation Campaign organized by CAPACS.
Secured first position as a solo dance performer on Annual Day.
Academic Achievements
3. Events Secured first position as a team in Halloween Bay Decoration Contest and Rangoli Competition.
Community Work
An active volunteer in Outreach, for a rural area of women as a council head for women empowerment
helping government school children in their academics as well as other school activities.
Hobbies & Interests
Ardently experimenting in kitchen especially with the Indian Cuisine and meddling with bold flavours of the same
Interested in freestyle dancing and have performed on stage both in solo and groups during college and school
Passionate about handicrafts and gift-wrapping; nurtured interest attending workshops detailing different wrapping styles
Enthusiastic about solo trip.
Likes travelliing and exploring new places ; learn and appreciate the societal cultures, cuisines and become more aware
I Believe In
“Laughter is timeless , imagination has no age and dreams are forever” – Walt Disney
c Qualificati