1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in relation to Provide any research evidence you can find that supports explanations of benefits
benefits (promotion, extension of income for artist, record label and audience
& outlets, synergy opportunities and
strategies used by producers to benefit
label and artist)
Promotional An artist can promote themselves through
many uses of multimedia. The main way to
promote them is through advertising their
new music, their merchandise and tours.
For example Katy Perry uses posters to
advertise her Perfume. This is good way of
advertising as it shows Katy herself and
also the product.
http://www.bravadousa.com/katyperry/ - Merchandise store.
Extension of income An artist will use YouTube as a way of
posting and advertising their music videos.
The video can then be linked to social
networking sites such as Facebook and
Twitter and the fans will be able to repost
the links to show a wider audience.
Extension of outlets Posting these links on twitter and https://twitter.com/katyperry - Twitter account
Facebook will increase the views on
YouTube.The more the views, the more

2. Music Video Purposes Analysis
popularity it is getting and will get. If gets
so many views it will be put on the
YouTube homepage therefore getting
views from people that aren’t necessary
looking for that artist/band.
Synergy The artist uses synergy in many different http://www.youtube.com/user/KatyPerryVEVO?feature=CAQQwRs%3D Katy Perry’s
ways. For example artists use YouTube to official YouTube page.
post their music videos on. So the artist
and YouTube are working together to get a
greater audience viewing.

3. Music Video Purposes Analysis
Producers strategies This artist uses YouTube as her most used
producer strategy. Doing this has gained
her a worldwide fan base, leading her to
win many awards.

4. Music Video Purposes Analysis