1. Music Video Purposes Analysis
Provide an explanation in relation to benefits Provide any research evidence you can find that supports explanations of
(promotion, extension of income & outlets, benefits for artist, record label and audience
synergy opportunities and strategies used by
producers to benefit label and artist)
Promotional Snoop Dogg’s main promotional strategy is
usually of him being shown in his music videos
etc smoking a lot; this can help attract a certain
target audience. Snoop Dogg current has
24,465245 views on his Drop It Like It’s Hot
music video.
Extension of income Snoop Dogg has many items of merchandise
which are a heavily influence on his income.
Snoop Dogg also has a lot of adverts on his
music videos which whilst annoying, can be a
very good source of income due to the amount
of views he gains.
Extension of outlets Snoop Dogg’s main extension of outlet is
through YouTube, he has many views on all his
music videos. Snoop Dogg also has a very
popular TV career, starring in many
programmes and documentaries. Snoop Dogg is
also popular with other musicians, he features
in a lot of different music videos.

2. Music Video Purposes Analysis
Synergy Snoop Dogg is a very successful musicianwithin
the public eye. Snoop Dogg is managed by
Doggy Style Records. It’s also notable that
Snoop Dogg has a distinguishing font for ‘Snoop
Dogg’ on all his items ofmerchandise etc which
makes him even more easily noticeable. Large
labels such as Snoop Dogg have more sources
to make synergy happen.
Producers strategies Snoop dogg doesn’t really tour that often so to http://twitter.com/snoopdogg
replace this he uses more modern ways of
promotion, for example Social networking sites
like Twitter where fans can feel closer to him.