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Be2camp Admin
Be2camp Admin

Paul Taylor's presentation on Radian6 at Be2campEast, Chelmsford, Essex, on 29 April 2010

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Header Text Social Media Monitoring 6Consulting Social Media Monitoring and Engagement Specialists UK Radian6 Partner Paul Taylor, Co-Founder @Paul_TaylorUK
software and service Header Text Social Media Monitoring ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Our role in social media: Providing a Software platform to listen, measure and engage with your customers across the social web, Insight Reporting to illuminate a new environment with multiple channels to reach your customers, and Consultancy to manage high volumes of data flow, process mapping and training
what is actually happening? Header Text Social Media Monitoring ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Examples Header Text Social Media Monitoring how are leading corporates getting it right
listen carefully, really understand your detractors Header Text Social Media Monitoring ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Xbox has an Elite Tweet Fleet Header Text Social Media Monitoring ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It’s not just about $6M sales figures Header Text Social Media Monitoring Dell’s $6M return on investment was primarily generated through back-links from sales promotions and engagement Another applications is their influencer relations programme for new products
Social Media Monitoring Header Text Social Media Monitoring Mapping out your approach
Header Text Social Media Monitoring it’s actually about conversational dynamic 1. Complaints 2. Compliments 3. Problems 4. Questions 5. Campaign Impact 6. Crisis Management 7. Competitors 8. Crowdsourcing 9. Influencers 10. Point of Need 11. Long Tail Customers 12. The Recruits and Employees 13. The Brand Association 14. Promoters, Passives and Detractors 15. Legal matters ,[object Object],[object Object],[object Object],[object Object]
new media, new measurement. . . Header Text Social Media Monitoring Hard measurement 1. Click through sales 2. Social CRM Soft measurement 1. Monthly count of positive comments 2. Reverberation, back links and reposts 3. Attention, visibility and comments 4. Resonance perspective on the conversation What is the desired return? 1. Sales 2. Reputation 3. Awareness 4. Engagement ROI: “ Return on Investment or Risk of Ignorance”
predicting the future. . . Header Text Social Media Monitoring 1. it will become negligent for customer service staff to not proactively seek out conversations of relevance to their brand 2. social research will become the opinion leader in every market research department and agency 3. customers will turn to social networks before they ring the company helpline
typical questions Header Text Social Media Monitoring ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you for Listening Header Text Social Media Monitoring www.socialmediamonitoring.co.uk Twitter: @6consulting

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Radian6 at Be2campEast

  • 1. Header Text Social Media Monitoring 6Consulting Social Media Monitoring and Engagement Specialists UK Radian6 Partner Paul Taylor, Co-Founder @Paul_TaylorUK
  • 2.
  • 3.
  • 4. Case Examples Header Text Social Media Monitoring how are leading corporates getting it right
  • 5.
  • 6.
  • 7. It’s not just about $6M sales figures Header Text Social Media Monitoring Dell’s $6M return on investment was primarily generated through back-links from sales promotions and engagement Another applications is their influencer relations programme for new products
  • 8. Social Media Monitoring Header Text Social Media Monitoring Mapping out your approach
  • 9.
  • 10. new media, new measurement. . . Header Text Social Media Monitoring Hard measurement 1. Click through sales 2. Social CRM Soft measurement 1. Monthly count of positive comments 2. Reverberation, back links and reposts 3. Attention, visibility and comments 4. Resonance perspective on the conversation What is the desired return? 1. Sales 2. Reputation 3. Awareness 4. Engagement ROI: “ Return on Investment or Risk of Ignorance”
  • 11. predicting the future. . . Header Text Social Media Monitoring 1. it will become negligent for customer service staff to not proactively seek out conversations of relevance to their brand 2. social research will become the opinion leader in every market research department and agency 3. customers will turn to social networks before they ring the company helpline
  • 12.
  • 13. Thank you for Listening Header Text Social Media Monitoring www.socialmediamonitoring.co.uk Twitter: @6consulting