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Our goal is to become the worldwide standard
for the way social media marketing is
measured and optimized.
Businesses are going social
1,7 billion people use
Social Media and this
number will keep
growing
More than 77 percent of ...
More marketplace intelligence
Marketers claim that using Social Media brings
them the following benefits:
Develop loyal fa...
The approach of companies has changed from
social presence to social business
First Generation
The Checkbox Treatment
Next...
The ability to reach and engage
with your audience has changed
HAVING
THE RIGHT
DATA
Getting
through the
clutter
Creating
content
MANAGING
CONVERSATION
What companies
need to deal with
...
“Make informed decisions based on comparative social analysis of
your performance across platforms, geographies, competito...
Make data-driven
decisions
...by measuring and analyzing
Gain Valuable Insights
& Business Intelligence
by Monitoring Your Competitors and Market Leaders
Your Pages and Competitors in one Dashboard
1
2
3
1 Set of Different Metrics 2 Pages of Your Choice 3 Custom Labels & Filt...
Understand your
region and industry
...with dozens of ready-made
benchmarks
Hundreds of Ready-made Benchmarks
1
2
3
3 Benchmark of Choice2 Brand Performance1 Selected Metric
Compare Yourself with Others
1
2
3
1 Selected Key Performance Indicators
2 Comparision Against Benchmarks and Custom Label...
Discover Best Performing Content
1
2
3
1 2 3Selected Metric Response Rates and Times Engagement Metrics with Benchmarks
Improve your Social
Customer Care
...by integrating it in your
social strategy
Identify the Most Active Fans
1
2
3
1 2 3The Most Active Fans Type of Interaction Details incl. Actual Comments & Posts
With Socialbakers, you can measure and benchmark...
FB Metrics
Engagement Rate
Response Rate
Page Score
Key Influencers
To...
Key Differences between Analytics PRO
and Facebook Page Insights
Understand the performance of your page compared with com...
How It Works
Public API Data
Admin„s API Data
Socialbakers
Data Cloud
Free at socialbakers.com
PRO Suite - Analytics
Linke...
With Builder You Can
Manage Content Across Multiple Platforms
Fully Control the Publishing Process
Improve Social Media Pe...
Control who publishes
what & where
...with advanced user rights
and post approval
Manage all from one dashboard
1 2
1 Monitor your
competitors
2 Search and filter
content
3 Respond to direct
messages
3
4
...
Drive the Success of
All Social Campaigns
... by Knowing When, Where
and What Ads are most
effective
Spend your budget
mor...
1 2
Is your Fan also a Fan of your competitor?
StaropramenPilsner Urquell Staropramen Budweiser Budvar
Competitor:
Country...
Socialbakers is a Social measurement and marketing suite with
client bases in more than 100 countries and 11 offices world...
and many others...
Joining a family of brands such as:
We are VC-backed by:
EARLYBIRD
Our Clients
Seantrell Smith
Senior Social Media Analyst
Seantrell.smith@socialbakers.com
Follow me @seantrells
Socialbakers - Improve your Social Media Strategies with Competitive Analysis
Socialbakers - Improve your Social Media Strategies with Competitive Analysis
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Socialbakers - Improve your Social Media Strategies with Competitive Analysis

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Socialbakers is a global social media and digital analytics company with customers in 75 countries. Socialbakers helps companies like Samsung, GE and Kraft to measure the effectiveness of their social marketing campaigns across all major social networks - Twitter, Facebook, YouTube, Instagram, LinkedIn and Google+.

Our mission is to help brands gain better insight into the impact and effectiveness of their social media strategies and help drive tangible ROI from optimization and improvement.

Published in: Social Media
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Socialbakers - Improve your Social Media Strategies with Competitive Analysis

  1. 1. Our goal is to become the worldwide standard for the way social media marketing is measured and optimized.
  2. 2. Businesses are going social 1,7 billion people use Social Media and this number will keep growing More than 77 percent of Fortune 500 companies keep maintain active Twitter accounts and 70 percent have a Facebook page Every day, more time is spent on Facebook than anywhere else online Every day, more time Source: eMarketer, April 2013 Source: University of Massachusetts Dartmouth Source: comScore Key Measure, US Desktop, April 2013
  3. 3. More marketplace intelligence Marketers claim that using Social Media brings them the following benefits: Develop loyal fans More exposure Increasing traffic Source: eMarketer, June 2013
  4. 4. The approach of companies has changed from social presence to social business First Generation The Checkbox Treatment Next Generation Social Business Set-up Listening Fan Growth Basic Ads Predictable ROI Perfect Social Customer Care Engaging Content Advanced Advertising
  5. 5. The ability to reach and engage with your audience has changed
  6. 6. HAVING THE RIGHT DATA Getting through the clutter Creating content MANAGING CONVERSATION What companies need to deal with ...on a TACTICAL level
  7. 7. “Make informed decisions based on comparative social analysis of your performance across platforms, geographies, competitors and industries.”
  8. 8. Make data-driven decisions ...by measuring and analyzing
  9. 9. Gain Valuable Insights & Business Intelligence by Monitoring Your Competitors and Market Leaders
  10. 10. Your Pages and Competitors in one Dashboard 1 2 3 1 Set of Different Metrics 2 Pages of Your Choice 3 Custom Labels & Filtering
  11. 11. Understand your region and industry ...with dozens of ready-made benchmarks
  12. 12. Hundreds of Ready-made Benchmarks 1 2 3 3 Benchmark of Choice2 Brand Performance1 Selected Metric
  13. 13. Compare Yourself with Others 1 2 3 1 Selected Key Performance Indicators 2 Comparision Against Benchmarks and Custom Labels 3 Displaying multivariate data on Spider chart
  14. 14. Discover Best Performing Content 1 2 3 1 2 3Selected Metric Response Rates and Times Engagement Metrics with Benchmarks
  15. 15. Improve your Social Customer Care ...by integrating it in your social strategy
  16. 16. Identify the Most Active Fans 1 2 3 1 2 3The Most Active Fans Type of Interaction Details incl. Actual Comments & Posts
  17. 17. With Socialbakers, you can measure and benchmark... FB Metrics Engagement Rate Response Rate Page Score Key Influencers Top Posts Fans People Talking about ...and many more And also: Twitter, YouTube, VKontakte ...your pages and those of your competitors OWNED PAGE 1 OWNED PAGE 2 OWNED PAGE 3 COMP PAGE 1 COMP PAGE 1 COMP PAGE 1
  18. 18. Key Differences between Analytics PRO and Facebook Page Insights Understand the performance of your page compared with competition No ability to compare with competition Benchmark Page to the overall industry Compare all monitored pages directly on the Dashboard Understand how Socially Devoted the Brand is in social media General information about Brand‟s audience Export Data to Excel or text format Only for your Pages Measure Engagement of different post types (pictures, video, links...) Can‟t measure for competition or industry‟s best Identify Page‟s Key Influencers Monitor and analyze competitor‟s activities Receive comparative analysis with new Charts section Features
  19. 19. How It Works Public API Data Admin„s API Data Socialbakers Data Cloud Free at socialbakers.com PRO Suite - Analytics LinkedIn and Instagram
  20. 20. With Builder You Can Manage Content Across Multiple Platforms Fully Control the Publishing Process Improve Social Media Performance
  21. 21. Control who publishes what & where ...with advanced user rights and post approval
  22. 22. Manage all from one dashboard 1 2 1 Monitor your competitors 2 Search and filter content 3 Respond to direct messages 3 4 5 4 Plan your future posting 5 Manage your unpublished posts
  23. 23. Drive the Success of All Social Campaigns ... by Knowing When, Where and What Ads are most effective Spend your budget more effectively
  24. 24. 1 2 Is your Fan also a Fan of your competitor? StaropramenPilsner Urquell Staropramen Budweiser Budvar Competitor: Country: Overlap: Pilsner Urquell Czech Republic 19 % Competitor: Country: Overlap: Budweiser Budwar Czech Republic 16 % 1 2 Page SizeFan Overlap
  25. 25. Socialbakers is a Social measurement and marketing suite with client bases in more than 100 countries and 11 offices worldwide. New York San Francisco Mexico City São Paulo London Paris Prague/Pilsen München Istanbul Dubai Singapore 50% Of Global FORTUNE 500 2,000 customers 800,000 visits per month
  26. 26. and many others... Joining a family of brands such as: We are VC-backed by: EARLYBIRD
  27. 27. Our Clients
  28. 28. Seantrell Smith Senior Social Media Analyst Seantrell.smith@socialbakers.com Follow me @seantrells

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