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SMMS Overview


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A general overview of our comprehensive SMMS platform.

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SMMS Overview

  1. 1. Social Media Management Software<br />PureBrand™<br />powered by<br />
  2. 2. Deliverable<br />Empower your company or organization to communicate across all of your social media channels, measure the effectiveness of each conversation, and report the value of social media.<br />
  3. 3. Taxonomy of Social Media Tools<br />Effective management of social media includes four key components:<br />PureBrand™ spans all pillars to offer a complete management system<br />Listen<br />Research<br />Engage<br />Acquire<br />Tools that help marketers decide which audience is right for social, who to target, and identify influencers <br />Tools to find and track the conversations occurring about your company on the social web<br />Tools that help engage with customers and influencers in forums where conversations are taking place<br />Tools that help build social profiles by engaging users<br />Enterprise<br />Sprinklr<br />Objective Marketer<br />Awareness<br />CoTweet<br />Enterprise<br />Buddy Media<br />Involver<br />Context Optional<br />Jive Software<br />Lithium<br />Enterprise<br />Radian6<br />Crimson Hex<br />Scout Labs<br />Sysomos<br />Alternian SM2<br />Enterprise<br />Rap Leaf<br />Flowtown<br />Traackr<br />Klout<br />Quantcast<br />Consumer Grade<br />Google<br />Technorati<br />Post Rank<br />Consumer Grade<br />Google Alerts<br />AlertRank<br />Brands Eye<br />Consumer Grade<br />HootSuite<br />Seesmic<br />TweetDeck<br />Consumer Grade<br />Wildfire Apps<br />Widgetbox<br />Ning<br />
  4. 4. Social Media Management<br />PureBrand™ is the onlysocial media management system that integrates with web analytics, measurement & listening tools, email marketing systems and enterprise CRM:<br />Monitor.<br />Engage.<br />Manage.<br />Acquire.<br />“Listen”<br />Find and track the conversations occurring about your company in social media and online<br />“Objectives & Goals”<br />Take an active role in creating conversations about your organization, brand or mission<br />“Demand Generation”<br />Build social profiles on engaged users and identify influencers<br />“Influence”<br />Engage with customers and influencers in forums where conversations are taking place<br />Capture Conversation History<br />Archive & measure customerengagement<br />Capture Social Profiles<br />Influence score, Email address, Twitter handle, location, gender<br />Capture Brand Sentiment<br />Understand in real-time customers’ opinionsissues and outlook<br />Capture Campaign Effectiveness<br />Drive web traffic, re-tweets, comments, likes, SEO<br />Integrate.<br />“Measure and Prove”<br />Integrate data and insights from social media analysis with traditional marketing to drive results<br />CRM<br />360-degree Customer view<br />E-Mail<br />Multi-channel communication<br />Web Analytics<br />Click-to-conversion ROI<br />
  5. 5. PureBrand™ Coverage<br />PureBrand™ has a robust feature set covering the important areas of your work:<br /><ul><li>Unlimited persistent searches
  6. 6. Respond immediately or schedule for later
  7. 7. View social profiles and conversation history
  8. 8. Content calendar
  9. 9. Schedule and assign
  10. 10. Grant user privileges
  11. 11. Targeting and Versioning
  12. 12. Participate in conversation
  13. 13. Create and publish content
  14. 14. Embed traceable links
  15. 15. Measure engagement and reach
  16. 16. Analyze conversion
  17. 17. Tie social media directly to conversion
  18. 18. Turn conversations to dollars with CRM integration
  19. 19. Calculate ROI
  20. 20. Leverage existing systems</li></ul>Monitor<br />Manage<br />Engage<br />Integrate<br />
  21. 21. How it Works<br />1<br />2<br />To engage your social audience, PureBrand™ helps you create “Voices” and drive your “Initiatives” via social message “Events”<br />PureBrand™ posts these social events out across different social channels including Social Networks, Social Broadcast sites or your Blog, reaching your audience and facilitating the social conversation with them<br />3<br />4<br />PureBrand™ “listens” to your audience’s engagement and who is talking about you and others out in the social space<br />PureBrand™ then reports detailed Metrics on the effectiveness of your initiatives - to illustrate what works<br />
  22. 22. PureBrand™ vs. the Competition<br />
  23. 23. PureBrand™ Pricing Philosophy<br />Don’t Limit Features<br />Don’t Limit Channels<br />Don’t Limit Users<br />We ask for a fixed monthly fee for each Initiative you choose to run. <br />The more Initiatives you have, the lower the per Initiative fee. <br />
  24. 24. ThePureBrand™ Direction<br />We will continue to invent, innovate and partner to reach our goals and help guide you to yours!<br />
  25. 25. Social Media Management Software<br />PureBrand™ powered by<br />Twitter: @explosivecomm<br />Facebook:<br />YouTube: explosivecommerce<br />SlideShare: explosivecommerce<br />LinkedIn:<br />Jason Steed<br />National Sales Manager<br />Explosive Commerce, LLC<br />(p) 512-215-4241<br />(e)<br />(w)<br />