Martin Brown discusses the importance of construction companies engaging with social media to promote sustainability. Social media allows companies to openly communicate, learn from each other, and collaborate on advancing sustainability. It can help attract green deal customers by building relationships with partners and customers, establishing industry leadership in green deals, and monitoring competition.

1. martin brown @fairsnape 2013
Martin Brown
Fairsnape

2. Importance of Green Deal

3. Photo by Fairsnape martin brown @fairsnape 2013

4. Photo by Vilseskogen martin brown @fairsnape 2013

5. We are all green, innovative
and sustainable ???

6. Photo by AdamKR martin brown @fairsnape 2013

7. The world is connected

9. "Currently few better ways of
learning, sharing and
advancing construction
sustainability, than through
social media"
Martin Brown
Why Construction should engage with social media
Guardian Sustainable Business, Built Environment Hub

10. social media and web2.0 as
enabler for sustainability
green the boardroom with social media
open transparent communications
start real conversations
learn and share
collaborate
sustainability manifesto

11. Social Media and Green Deal

12. Attract green deal customers

13. Build better relationships with
partners, work leads and customers

14. Build better relationships with partners.

15. See more of the Green Deal picture

16. Building brand
awareness and preference
among decision makers.

17. Establish leadership
in Green Deal

18. Monitor
competition and
stay ahead.

19. What will be the
Construction / Green Deal
Social Media Eureka
moment?

20. Photo by Fairsnape martin brown @fairsnape 2013