Starting With Social Media Analytics
Our vision is to become worldwide standard
for the way, social media marketing is measured
and optimized.
What are we going to cover
1. What is Social Analytics and How it Works?
2. Why is Social Analytics important?
3. How to m...
of consumers say the posts
made by companies on social
media influence their purchases.
What is Social Analytics, and how ...
Social
Media
Tools
Social
Analytics
Social
Listening
Social
Management
Social
Advertising
How Social Analytics Work
of consumers say the posts
made by companies on social
media influence their purchases.
Why are Social Analytics important?
Marketers can‘t fly blind
of consumers say the posts
made by companies on social
media influence their purchases.
78%
Source: Hubspot, Social Media ...
During 2013, the average Social
Ad Spend increased by
Sources: Socialbakers, data range: 1.1.13 – 31.12.13
54%
Importance ...
The Social Space is getting cluttered
# of Pages, # of Likes, # of Posts
vs.
Single News Feed
of consumers say the posts
made by companies on social
media influence their purchases.
How do you measure success on Soci...
Social is not about one metric...
Fans / Fan
Growth
Page Activity Engagement
& Reach
Response
Rates & Times
…it’s about al...
Metrics have to be Actionable
in order to be optimized
Metrics must be linked
to your Social Strategy
75% Aim to Increase
Brand Awareness
Source: Socialbakers Marketing Survey, ...
Strategy must be linked
to your Business Goals
of consumers say the posts
made by companies on social
media influence their purchases.
KPIs & Metrics per Platform
Facebok Metrics: Public vs. Private
Your performance
& Competitors’
& Benchmarks
Deeper insight
into your
performance
Facebook
0,002
0,003
0,004
0,005
0,006
2013-01 2013-02 2013-03 2013-04 2013-05 2013-06 2013-07 2013-08 2013-09 2013-10 201...
Facebook • Reach
Facebook • Response Rates
Response Rate & Time vs. Volume of Questions
Twitter
• Followers
• Daily Mentions
• Average Tweet Engagement Rate
• Response Rate
YouTube
• Views
• Subscribers
• Like / Dislike Ratio
• Channel View Rate
Instagram
• Followers
• Interactions
• Engagement Rate
• Number of Posts
• Filters
Linkedin
• Followers
• Interactions
• Engagement Rate
• Posts
• Audience (Industries / Connections)
of consumers say the posts
made by companies on social
media influence their purchases.
Tools & Competitive Analysis
67%
Almost two thirds of marketers
are not using paid tools
for social performance analytics
Sources: Socialbakers Marketi...
Marketers Know What They Should Do
90%Rank Competitive Analysis & Industry Benchmarking as important
Sources: Socialbakers...
Competitive Analytics on Social
is the new Business Intelligence
Benchmarking on Social
gives you the full Context
Our Role
Private Data
Public Data
Complete Picture
Our vision is to become the
worldwide standard for the way
social media...
Today, we covered:
1. What is Social Analytics and how does it
work?
2. Why are Social Analytics important?
3. How do you ...
Thank you!
Rudolf Kvíz
Socialbakers Analytics Marketing Manager
E-mail: rudolf.kviz@socialbakers.com
Linkedin: https://www...
Starting with Social Media Analytics
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Starting with Social Media Analytics

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A great webinar held by our Manager of Social Analytics, Rudolf Kviz.

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Starting with Social Media Analytics

  1. 1. Starting With Social Media Analytics
  2. 2. Our vision is to become worldwide standard for the way, social media marketing is measured and optimized.
  3. 3. What are we going to cover 1. What is Social Analytics and How it Works? 2. Why is Social Analytics important? 3. How to measure on Social? 4. What are the KPIs & Metrics per Platform? 5. Tools & Competetive Analysis
  4. 4. of consumers say the posts made by companies on social media influence their purchases. What is Social Analytics, and how does it work?
  5. 5. Social Media Tools Social Analytics Social Listening Social Management Social Advertising
  6. 6. How Social Analytics Work
  7. 7. of consumers say the posts made by companies on social media influence their purchases. Why are Social Analytics important?
  8. 8. Marketers can‘t fly blind
  9. 9. of consumers say the posts made by companies on social media influence their purchases. 78% Source: Hubspot, Social Media Referrals Infographic, 2012 Influence of Social Media
  10. 10. During 2013, the average Social Ad Spend increased by Sources: Socialbakers, data range: 1.1.13 – 31.12.13 54% Importance of Social Media
  11. 11. The Social Space is getting cluttered # of Pages, # of Likes, # of Posts vs. Single News Feed
  12. 12. of consumers say the posts made by companies on social media influence their purchases. How do you measure success on Social?
  13. 13. Social is not about one metric... Fans / Fan Growth Page Activity Engagement & Reach Response Rates & Times …it’s about all of them!
  14. 14. Metrics have to be Actionable in order to be optimized
  15. 15. Metrics must be linked to your Social Strategy 75% Aim to Increase Brand Awareness Source: Socialbakers Marketing Survey, January 2014, 525 respondents
  16. 16. Strategy must be linked to your Business Goals
  17. 17. of consumers say the posts made by companies on social media influence their purchases. KPIs & Metrics per Platform
  18. 18. Facebok Metrics: Public vs. Private Your performance & Competitors’ & Benchmarks Deeper insight into your performance
  19. 19. Facebook 0,002 0,003 0,004 0,005 0,006 2013-01 2013-02 2013-03 2013-04 2013-05 2013-06 2013-07 2013-08 2013-09 2013-10 2013-11 2013-12 Global Average Post Engagement Rate • Total Interactions & Engagement
  20. 20. Facebook • Reach
  21. 21. Facebook • Response Rates Response Rate & Time vs. Volume of Questions
  22. 22. Twitter • Followers • Daily Mentions • Average Tweet Engagement Rate • Response Rate
  23. 23. YouTube • Views • Subscribers • Like / Dislike Ratio • Channel View Rate
  24. 24. Instagram • Followers • Interactions • Engagement Rate • Number of Posts • Filters
  25. 25. Linkedin • Followers • Interactions • Engagement Rate • Posts • Audience (Industries / Connections)
  26. 26. of consumers say the posts made by companies on social media influence their purchases. Tools & Competitive Analysis
  27. 27. 67% Almost two thirds of marketers are not using paid tools for social performance analytics Sources: Socialbakers Marketing Survey, Jan 2014, 525 respondents
  28. 28. Marketers Know What They Should Do 90%Rank Competitive Analysis & Industry Benchmarking as important Sources: Socialbakers Marketing Survey, Jan 2014, 525 respondents
  29. 29. Competitive Analytics on Social is the new Business Intelligence
  30. 30. Benchmarking on Social gives you the full Context
  31. 31. Our Role Private Data Public Data Complete Picture Our vision is to become the worldwide standard for the way social media marketing is measured and optimized.
  32. 32. Today, we covered: 1. What is Social Analytics and how does it work? 2. Why are Social Analytics important? 3. How do you measure success on Social? 4. KPIs & Metrics per Platform 5. Tools & Competitive Analysis
  33. 33. Thank you! Rudolf Kvíz Socialbakers Analytics Marketing Manager E-mail: rudolf.kviz@socialbakers.com Linkedin: https://www.linkedin.com/in/rudolfkviz

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