LevelUp on Facebook

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LevelUp your Facebook strategy with peer-to-peer engagement

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  • But if you are going to count all the facts about Facebook, count these too. 91% have abandoned at least one brand on Facebook, email or Twitter.81% have either unliked or removed company posts from their Facebook feed.71% report being more selective about “liking” a company on Facebook.
  • Or, it can’t scale
  • What and How
  • What and How
  • Curate best wall posts, comments to encourage sharing, better postingSpotlight users to create a sense of belonging“Bury” stupid posts by foregrounding smart onesEncourage “likes” as a voting scheme, similar to “kudos”After, the best and most provoking useful content can be curated by users and prominently featured to advance the conversation
  • Classify and display wall content as ideas, Q&A, etc.Encourage submission of purposeful contentCreate opportunities to shareIntroduce new interaction stylesShare content across multiple branded Facebook pages
  • Every Facebook page is an ongoing contestUsers can “win” on a daily basis, creating more opportunities for participation and sharingSuperfans, once identified, are useful in other permission-based marketing
  • Natural language processing to find sentiment, extract interesting contentReporting on basic Facebook metrics (likes, comments, posts)Comparison to social activity on other channelsSingle dashboard across multiple pagesMeasures of engagement depth, not just total fans and commentsAnalytics around top brand advocates on FacebookGive the FB analytics away for free to sell Atlas??? Question to drive everywhere—Facebook analytics is something nothing that they have heard it. Bury the Facebook Health Index within that free analytics product
  • LevelUp on Facebook

    1. 1. Product Marketing<br />
    2. 2. 2<br />750MM+ users is unbelievable reach<br />marketers plan to invest in Facebook<br />76%<br />* Society of Digital Agencies 2011<br />
    3. 3. everyone wants to tap this asset<br />35%describe their 2011 Facebook goal as accumulating more fans.<br />* 2011 Mashable poll<br />3<br />
    4. 4. 4<br />FickleFans<br />Growth slowing<br />High Attrition rate<br />Likes only<br />Limited Measurement<br />Limited success metrics<br />No performance metrics<br />No Reputation or Superfans<br />No influencer identification<br />No user differentiation<br />Low Engagement<br />Limited interaction styles<br />Fleeting conversations<br />Content decay<br />there are challenges. ‘like’ is not enough <br />
    5. 5. fans are getting fickle<br />91%<br />81%<br />71%<br />have abandoned at least one brand on Facebook or Twitter<br />have either unliked or removed company posts from their Facebook feed.<br />report being more selective about “liking” a company on Facebook.<br />5<br />
    6. 6. Facebook has not generated returns beyond simple broadcast reach. <br />The engagement isn’t as high as hoped<br />Average facebook impressions per post: 50<br />6<br />
    7. 7. and it’s tough to tell who is who<br />Customer?Influencer?<br />Live prospect? <br />Badvocate?<br />7<br />
    8. 8. Marketers want a Facebook solution that drives business results<br />8<br />Deeper Engagement<br />Richer Analytics<br />Proven Return<br />
    9. 9. 9<br />+<br />DEPTH<br />REACH<br />
    10. 10. to effectively compete<br />10<br />Engage withyour customers<br />Consistent brand communication<br />Timely insights<br />Build loyaltywith superfans<br />Personalizedcustomer experience<br />
    11. 11. Uniquely positioned to deliver business results<br />11<br />Rich<br />Analytics<br />Community Expertise<br />Deep<br />Engagement<br />
    12. 12. 12<br />uniquely positioned to deliver business results<br /><ul><li>Apps interactions encourage repeat visits
    13. 13. Gaming mechanics build brand loyalty
    14. 14. Rank & reputation system spurs involvement</li></ul>Deep<br />Engagement<br /><ul><li>Superfan Identification
    15. 15. Sentiment analysis
    16. 16. Comparative analysis</li></ul>Rich<br />Analytics<br /><ul><li>Curation preserves high quality content
    17. 17. Benchmarking and best practices
    18. 18. Enterprise support and scale</li></ul>Community Expertise<br />
    19. 19. fight content decay<br />The best and most provoking content can be curated and spotlighted. <br />Encourages better posting and advances the conversation.<br />13<br />
    20. 20. content with a purpose<br />Rich meaningful interaction styles such as contest, ideas, Q&A to direct user content and sharing.<br />Share content across Facebook pages. <br />14<br />
    21. 21. find the superfans<br />Deep rank and reputation to understand the most important participants and incentivize participants to do the right thing.<br />15<br />
    22. 22. extract intelligence & go deeper<br />Brings the power of listening to Facebook to have true analytics and the ability to compare against other channels.<br />16<br />
    23. 23. 17<br />delivering social success to top brands<br />
    24. 24. 18<br />
    25. 25. About Lithium<br />19<br />
    26. 26. 20<br />About Lithium<br />The Lithium Social Customer Suite helps great companies turn social customer passion into marketing, product development, and customer service assets. <br />The Lithium Social Customer Suite offers complete social monitoring, a comprehensive community platform, and actionable analytics across millions of blogs, forums, and social networking sites. <br />For market leaders such as Best Buy, AT&T, Research In Motion Limited (RIM), Univision, and PayPal, Lithium is the leading provider of social customer solutions that deliver real business results. <br />www.lithium.com.<br />
    27. 27. why Lithium? <br />21<br />DeepEngagement<br />Rich<br />Analytics<br />Social Success<br />Rich data for analysis, benchmarking, and optimizing your social investments.<br />Great experiences for your most passionate contributors—your superfans.<br />Driving real business outcomes.<br />www.lithium.com.<br />
    28. 28. recognized leadership<br />22<br />Lithium is Number 1 in:<br />Current offering<br />Features<br />Strategy<br />Clients<br />November 2010 “The Forrester Wave™: Community Platforms, Q4 2010”<br />www.lithium.com.<br />
    29. 29. Lithium Resources<br />23<br />What to Expect from Facebook Whitepaper<br />Facebook and Beyond Whitepaper<br />Gartner Magic Quadrant for Social CRM Q3 2011<br />Forrester Wave for Community Platforms Q4 2010<br />The Lithium Social Customer Suite<br />Lithium Community Platforms<br />Lithium Social Media Monitoring<br />Lithium Customer Intelligence Center<br />LevelUp for Facebook <br />

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