LevelUp your Facebook strategy with peer-to-peer engagement

1. Product Marketing

2. 2 750MM+ users is unbelievable reach marketers plan to invest in Facebook 76% * Society of Digital Agencies 2011

3. everyone wants to tap this asset 35%describe their 2011 Facebook goal as accumulating more fans. * 2011 Mashable poll 3

4. 4 FickleFans Growth slowing High Attrition rate Likes only Limited Measurement Limited success metrics No performance metrics No Reputation or Superfans No influencer identification No user differentiation Low Engagement Limited interaction styles Fleeting conversations Content decay there are challenges. ‘like’ is not enough

5. fans are getting fickle 91% 81% 71% have abandoned at least one brand on Facebook or Twitter have either unliked or removed company posts from their Facebook feed. report being more selective about “liking” a company on Facebook. 5

6. Facebook has not generated returns beyond simple broadcast reach. The engagement isn’t as high as hoped Average facebook impressions per post: 50 6

7. and it’s tough to tell who is who Customer?Influencer? Live prospect? Badvocate? 7

8. Marketers want a Facebook solution that drives business results 8 Deeper Engagement Richer Analytics Proven Return

9. 9 + DEPTH REACH

10. to effectively compete 10 Engage withyour customers Consistent brand communication Timely insights Build loyaltywith superfans Personalizedcustomer experience

11. Uniquely positioned to deliver business results 11 Rich Analytics Community Expertise Deep Engagement

13. Gaming mechanics build brand loyalty

15. Sentiment analysis

17. Benchmarking and best practices

18. Enterprise support and scaleCommunity Expertise

19. fight content decay The best and most provoking content can be curated and spotlighted. Encourages better posting and advances the conversation. 13

20. content with a purpose Rich meaningful interaction styles such as contest, ideas, Q&A to direct user content and sharing. Share content across Facebook pages. 14

21. find the superfans Deep rank and reputation to understand the most important participants and incentivize participants to do the right thing. 15

22. extract intelligence & go deeper Brings the power of listening to Facebook to have true analytics and the ability to compare against other channels. 16

23. 17 delivering social success to top brands

24. 18

25. About Lithium 19

26. 20 About Lithium The Lithium Social Customer Suite helps great companies turn social customer passion into marketing, product development, and customer service assets. The Lithium Social Customer Suite offers complete social monitoring, a comprehensive community platform, and actionable analytics across millions of blogs, forums, and social networking sites. For market leaders such as Best Buy, AT&T, Research In Motion Limited (RIM), Univision, and PayPal, Lithium is the leading provider of social customer solutions that deliver real business results. www.lithium.com.

27. why Lithium? 21 DeepEngagement Rich Analytics Social Success Rich data for analysis, benchmarking, and optimizing your social investments. Great experiences for your most passionate contributors—your superfans. Driving real business outcomes. www.lithium.com.

28. recognized leadership 22 Lithium is Number 1 in: Current offering Features Strategy Clients November 2010 “The Forrester Wave™: Community Platforms, Q4 2010” www.lithium.com.

29. Lithium Resources 23 What to Expect from Facebook Whitepaper Facebook and Beyond Whitepaper Gartner Magic Quadrant for Social CRM Q3 2011 Forrester Wave for Community Platforms Q4 2010 The Lithium Social Customer Suite Lithium Community Platforms Lithium Social Media Monitoring Lithium Customer Intelligence Center LevelUp for Facebook