How Social Logins can transform the way websites engage with their audience and know more about them. A presentation by Hridja is a digital marketing professional from India.

2. Social Logins

3. You know when you use Facebook or
Google to register or log onto another site?
That’s called a “Social Login”.

4. Social media companies provide them,
because it puts their brand in more places.

5. Always striving to boost conversion rates
and encourage users to engage more

6. Not only can it enhance the user’s experience on your
site -
- No need to fill out a registration form or remember yet
more passwords
- It also allows marketers to gather more accurate data,
including verified email addresses, age, gender,
relationship status and interests.

7. 9 Things you should know about Social Logins

8. According to research compiled by WebHostingBuzz
86% of Users Report Being Bothered By
Having To Create New Accounts On
Websites

9. 77% of Users Believe
Social Login Is A Good
Registration Solution
Social Login
and Sharing
Activity vary
Among
Generations

10. 92% of Users
Will Leave A
Site Instead Of
Resetting or
Recovering
Login Info.

11. 88% of Users Admit to Entering
Incomplete or Incorrect Data on
Registration Forms

12. 100% of The Blue Research Poll Participants Reported
Receiving Irrelevant Information & Promotions

13. 78% of People Say
They’ll Post
Messages to Their
Social Network
About Products &
Services They Like

14. Better Data Means
(Potentially)
Better Marketing
Decisions

15. 82% Of Users Said They’d Consider Trying A New
Product If Someone In Their Social
Network Recommended It.

16. The Next Generation Of Social
Engagement

17. Facebook has long been the
dominant player in social logins
and it continues to expand its
lead
According to the latest data from Gigya

19. Facebook Continues To
Dominate Social Logins,
Expands Lead To 61%
Market Share

20. Facebook saw its most dramatic
gain as an identity provider on
mobile devices in Q4.
With a massive 15% boost over
Q3, the company’s focus on
winning the war for mobile
identity seems to be paying off as
consumers increasingly use their
phones as their primary Internet
devices.

23. Social Logins Preferences

25. Facebook wins this round
Hands down

26. This of course is a major contributing factor for very wide
perception gap; social marketers think they know what customers
want, but are pretty far off.

27. This might give a clear idea about the
importance of Social Logins on the website.

28. References
Read this beautifully written article on
http://conversionxl.com/social-login/#/
which lead me to make a presentation on it. Most of the
material written plus pictures has been taken from the
article itself.