We aim to create shocking advertising to gain donations for charities. People visiting the library would encounter disturbing photos replaced with business cards linking to a website with videos of people's shocked reactions. Donations can be easily sent using pre-printed envelopes. The funniest reaction video would win prizes and represent the charity, encouraging viral sharing online. However, legal and ethical concerns must be considered regarding permissions, appropriateness, and whether this strategy would be allowed in a library.

1. IDEA 1

3. What Are We?
We are a new, independent team of innovative and driven young people
who aim to create a collaborative company to aid smaller charities by
running events to sell limited edition merchandise.
How Do We Help?
We renovate and redesign the company in order to create something
more visually pleasing which would appeal to a different audience,
with the intention of raising more awareness, thus more money. The
refurbished designs could then be sold on merchandise as a ‘limited
edition’.
We would aim to appeal to the age range that have the most to give/
more money to spend (19-30’s). In order to do this we would set up
events to promote the charity and the collaboration. We would have
to look into what the new targeted age range would be willing to buy
and how much they would pay/donate. EG: T-shirts, prints and other
merchandise.

4. How Would We Go Viral?
As a temporary partner to each charity, the production of a range of
limited edition merchandise (t-shirts, key rings, tote bags) would be one
way to achieve this ‘viral’ goal. T-shirts and prints would be run through
every charity event.
Why?
T-shirts have proven to be a large help when trying to go viral. Take
Sports Banger T-shirts for example. Sports banger was set up by Jonny
Banger who started the t-shirt prints as a joke, yet they turned out to
be popular and are now all over the world. He gets more exposure
through social media such as Instagram and Facebook.
Social media is a link between the younger audience of today and
companies such as this one. We plan to run competitions for each
collaboration to provide more exposure for us too. We will ask for
a photo of you with our branded merchandise and imaginative and
creative one will win a prize. The prize will vary for which charity we
are working with for example with this charity Skatepal (a skate board
charity) and so the products will be things such as;
- T-shirts
- Keyrings
- Skateboards (as well as prints)

5. Competiton
Submission Guidelines
Deadline:
Size: A3
Format: 300 dpi; CMYK; files must be EPS, PDF, TIFF or JPEG.
Colour palette: Black and White + a colour of your choice.
Theme
Skateboarding was first started in the 1950s, when all across California
surfers got the idea of trying to surf the streets. We want you to create
old school skateboarding themed designs for both t-shirts and posters,
inspired by the Golden State’s beachy, relaxed vibe.
The contestants must agree with the owners of Salt&Sauce for their
designs to be modified once submitted.
The best (number) designs will be displayed in a final exhibition at
(where/when).
The profits of the sales will be given to the charity Skatepal.

6. IDEA 2

7. Why So Serious?

8. What Are We?
We are a new, independent team of innovative and driven young people
who collaboratively work with various charities in order to promote
them is a slightly different way than usual.
How Do We Help?
We create video advertisments which are intended to go viral,
promoting the charity through social media.
This is where people spend most of their time, it is also cheap to do.
which would then mean that more of the money goes back to the
charity.
Aiming to appeal to a particular audience (19-30/40) has been carefully
thought out, as not only are these the people that are on the internet
the most, but they are also the ones with money.

9. How Would We Go Viral?
Skateboard video to go viral.
We would shoot a video which would be lightherarted and not so intense,
changing the victim to the skateboards rather than the children. Presonifying
the skateboards as the ones that you are giving the money to would be
seen as more comical.
Our influence would come from looking at the ‘RSPCA’ adverts and the
dogs which are left at the side of the road, “...neglected and left to die”. We
would use the same elements as to make the audience feel genuinly sorry
for the products, yet it would also appeal to their humourous side.
We would have to be careful when doing this as not to offend or upset too
many people. But this cannot be helped in al cases.
Why?
Why a video? Well, this has been proven extremely successful. Take the viral
video’s such as ‘Charlie Bit My Finger’ and the video of the woman putting a
cat into a dustbin!
With the help of other social networking sites and chat groups it will
spread from Facebook to Twitterand so on.

10. How Would People Get Involved?
They could either donate with money online through our website (it
would be shown on the video) or send in their old skateboards which
we would fix and bring back to life/recycle into new ones.

11. IDEA 3

12. It’s a Shocker

13. What Are We?
We are a new, independent team of innovative and driven young people
who aim to create a collaborative company to aid smaller charities by
using shockadvertising to help gain donations.
How Do We Help?
We would shock/scare people into reality in hoping that they would then
donate (using a printed envelope provided).Yet we would also add a lighter
side by having a reaction recording of them. As they get to the desk to sign
the book out the librarian would replace the image with a buisness card
linking them to the website where their reaction can be viewed.
The aim of the pre-printed envelope is so that it is easier for people to send
off ther donations as the main reason people don’t donate is because of the
hassle of setting up a direct debit account in the first place.

14. How Would We Go Viral?
Hopefully, people would see the reaction video of themself as something
funny to share with freinds and family. Word of mouth would spread about
thenvideo’s on our website and with the use of Facebook and Twitter the
video would then be shared and sent on.

15. Competiton
The funniest reaction video gets a £250 donated in their name, a copy
of the video for themselves (they may want to send it into ‘You’ve Been
Framed’ to win £250 themselves) and the chance to be the face of the
charity for a huge new campaign.
Considerations
- Which charities would this work for?
- The age of the person on the reaction video (permission/law)
- The photographs (how shocking?)
- Whether it would be succesful in a library
- Which books/section of the library to put them in
- Whether it would be allowed