Learn more about Streetholder the game...

1. OWN YOUR OWN NEIGHBOURHOOD…

2. Visit and buy real-life streets…

3. Upgrade, steal and trade streets…

4. Team and rank up with your friends…

5. Become the #1 Streetholder in your neighbourhood

6. 1 INTRODUCTION
WHO WE ARE
We are a team of dedicated professionals originating from a variety of industries.
Our backgrounds include senior positions within the online and mobile games
industry as well as in finance, app development, advertising, data management
and creative sectors.
Our multi-disciplinary team collectively have one thing in common - being
passionate about mobile games, and we are excited to launch our first iOS game
in Q2 of 2017 after spending 3 years in stealth mode.
OUR GOAL
We are a building a free-to-play (location based) mobile game which utilizes
cutting edge technology, and is a yet to be discovered genre in today’s market.
Our objective is to connect with partners that can help us with execution of user
growth strategies and seed capital.
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7. 1
2 OUR TEAM2

8. 03
WELCOME TO THE WORLD OF STREETHOLDER
.Steal, Trade and Buy your way to the top of the Streetholder market.
Strategically add Buildings to your street to maximize your revenues and add
Protection to ensure your streets won’t get stolen.
Form Alliances with your friends to climb up the ranks and become a Streetholder!

9. 4 EXECUTIVE SUMMARY
GAME
Streetholder is a online trading game that focuses on buying, stealing and trading real life
streets with the use of GPS and Geo-fencing
GENRE
Streetholder is a location-based, free-to-play social strategy game
PLATFORM
Available for iPhone 5 and up (version 10 or higher)
AUDIENCE
15-35 years old, mid-core and mainstream players and fans of social strategy games
ENGINE
Build in Swift 3, with Parse and Mapbox running on Microsoft Azure Cloud
RELEASE
Currently in Alpha Stage. Soft-launch scheduled for Q2-2017

10. WHY ARE WE SO SPECIAL?
Our game uses cutting edge, scalable technology and is an entirely new genre in today’s
industry.
Unique in a way that it’s based on location-based gameplay and has in-game features which
include elements from highly popular online and offline games such as Monopoly and
Foursquare.
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11. 6 WHY ARE WE SPECIAL?
GEOFENCING
Streetholder is the First Game that uses Geofencing, and where no manual check-ins
are required. Geofencing is the use of GPS technology to create a virtual geographic
boundary, enabling software to trigger a response when a mobile device enters or
leaves a particular area.
GENRE
Although our game includes elements from other successful games (e.g. Pokemon Go,
Landlord and, Turf Wars) we don’t have any direct competitors in today’s market. By
including real life streets into the gameplay experience, we want to reach a broad
audience and trigger the enthusiasm of owning your own street, neighborhood or some
of your favorite spots.
TECHNOLOGY
Streetholder’s technology is build to scale. The build uses Mapbox, Swift, Parse server
(NodeJS), Javascript and MongoDB.Hosting and user costs are flexible and based on
user counts, and API Calls. Our game is perfect for implementation of location-based
ads to create additional revenues.

12. GAME DESIGN
Our design team has a combined experience in the field of App design of plus 15+ years.
They have collectively helped launch and optimize User Interfaces of +- 20 different apps.
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13. 7 GAME DESIGN
PROPERTY DEVELOPMENT
Make sure to buy the right properties which will enable you to earn more coins for each visit and
increase you properties’ value and earnings by adding special upgrades.
EARN COINS BY CLAIMING VISITS
Ever played Monopoly….? Real-life visits of other players on your owned streets will grant you with
the ability to click and claim revenues.
SPECIAL ABILITIES
Upgrade your owned streets with special perks to increase your protection level, visit revenues
and storage ability. You need to be very strategic as you only have 5 upgrade slots per street and
each of those upgrades are active during a specific time of day, as it has it’s own opening hours.
Protection upgrades - upgrade your streets by adding special building types (e.g. a Police
Station, open from 9am to 12PM) to increase the protection level of your street, which results into
less chance of your street being stolen by other players.
Income booster upgrades - add special building types (e.g. a Restaurant, open from 11AM to
11PM) to your street to increase the amount of coins you earn for each visit.
Storage upgrades - add special building types (e.g. a Bank) to your streets to increase the max
amount of earnings you can storage on your street prior to claiming the amount.
Strategic Property Management

14. 8 GAME DESIGN
TRADING
Sell your properties on the open market or trade streets directly with friends.
TEAM-UP
Increase your chances of being a successful Streetholder broker, by building
your own team of individual Streetholders. The size and setup of your team will
directly influence your abilities and features in-game.
RANK-UP
By gaining more XP your in-game rank will grow and influence your ability in
terms of features and upgrades you might unlock as well as the amount of
streets you can own.
STEAL
Physically visit your friends, or other players streets to be able to try and steal
someone else his street and coins. But make sure you have the right stealing
strategy or else you might land yourself into jail.
Social Interaction

15. 03
MONETIZATION
.
Our aim with our dual in-game economy is to keep non-paying players engaged and
challenged, while providing paying players with to ability to enjoy special perks and
features which propels in-game growth.

16. 9 EUM MODEL
INCOME BOOSTER BADGES
On each player their individual profile pages they have the ability to purchase a
variety of badges (e.g. VP Broker) which allows them to earn more XP for a
certain duration of time.
STREET UPGRADES
Players have the ability to add special building types to their street which
increases their revenues, street storage (to be able to collect more) and
protection level, which makes the street harder to steal.
PROPERTY MARKET UPGRADES
Players have the ability to put their streets up for sale in the open market-place.
If you want to increase your chances to sell a property you can purchase a
hotspot which will give you a greater chance to sell your property quicker.
How we plan to monetize our players

17. 10 EUM MODEL
GET OUT OF JAIL FREE CARDS
With every attempted steal players will have a chance to end up in jail. If they land here
they may decide to spend in-game currency to get out of jail instantly. There is also the
option to buy a pack of “Get out of Jail Free” cards for a reduced rate.
WHEEL OF FORTUNE
A player get a daily free spin, after which he can watch a video to earn 1 more spin
(with increased rewards) and if he decides to spin a for third time, which is the
maximum daily, then he needs to pay with in-game currency.
SPECIAL OFFERS
We plan to implement daily, weekly special offerings like starter packs whereby you get
a certain amount of coins, bonds and special perks for a package deal price. In
addition, we will also include behavioral offers, which are data-driven offerings that
match a certain individual his in-game behavior (e.g. an active seller on the market, will
be offered a property market upgrade for a reduced rate).
How we plan to monetize our players

18. 11 IN-GAME ECONOMY
Our in-game economy uses a multiple currency model which allows
us to find the right balance in terms of consumer rewards versus
purchases, while keeping the game experience challenging.
Players can play a lot for free and earn the Soft Currency (coins) or
trade money for time and acquire the more valuable “Hard” currency
(bonds) to speed up in game progression.
COINS (SOFT-CURRENCY)
Players are rewarded with coins for every visit they claim, in addition they will have the
ability to earn coins for level achievements, teaming up and trying their luck with the Wheel
of Fortune.
BONDS (HARD-CURRENCY)
Bonds can be purchased in the Streetholder store, although in some special occasions
users are able to be rewarded in bonds for bringing on friends, reaching a unique
milestone/unlock a trophy or trying their luck with the Wheel of Fortune.
Our dual-currency system

19. 12
GO-TO-MARKET
.
Social Network Outreach
Facebook integration will dramatically increase the virality of the game, and make it easy for real-life friends to connect and play together.
Deep Linking & Promo Codes
Next-gen tactics to reward players for recruiting friends and evangelizing the game.
User Acquisition
In-house expertise (+25 games marketed via variety of UA channels) and ability to use best practices to ensure effective UA and build
scalable and ROI-positive ad campaigns with the support of data tools.

20. 11 GAMELOOP
Core gameplay elements

21. 13 ROADMAP
Alpha Release
June 2016
EUM and UI Revamp
January 2017
Localization to NL
February 2017
Alpha Launch in NL
April 2017
ASO and EUM optimization
June 2017
Soft Launch (NL)
Sept. 2017

22. 13 ALPHA LAUNCH METRICS
So far the first metrics look pretty promising for the current stage the game is in…….
Average Session Time – Each player spends on average 15+ minutes in the game each time they are there.
Target Audience – The game attracts predominantly males (65%) aged 15-35, which happen to be the
biggest spenders in these types of (social strategy) games.
LTV and CPI – In the Netherlands we had a CPI of <$1 while executing UA on Facebook. The current LTV of
an user is around $0,25.
Retention – Our core development focus is to implement features to get more users to return to the game more
often. The current D2 retention is 22% and D7 is 11%. Soon we plan to implement more social features such team
building, competitions and expect to see this number rise.

23. 6 GROWTH SCENARIO
50K Users 150K Users 500K Users 1M Users 10M Users
User acquisition costs
(marketing)
€25.000 €75.000 €200.000 €500.000 €4.000.000
Employee costs €30.000 €80.000 €200.000 €400.000 €800.000
Server costs €5.000 €10.000 €10.000 €20.000 €50.000
Company costs €35.000 €50.000 €60.000 €80.000 €100.000
Total costs €105.000 €215.000 €0.47M €1.0M €4.95M
Aimed LTV €1,00 €1,50 €2,00 €3,50 €4,00
Distribution costs 30% 30% 15% (2nd year) 15% 15%
Total revenue €-70.000 €-57.000 €380.000 €1.3M €29.05M
The below tables roughly indicates how we plan to grow and what corresponding costs and revenues we expect.

24. 13 THE OPPORTUNITY
1. Monetization – Streetholder has an unique market position. Our
genre; location-based (social) strategy is one of the best monetizing
genre’s in today’s market (App Annie).
2. Growth – According to Newzoo the mobile gaming market is expected
to grow to $46.1 billion in 2017.
3. Market – Engagement, retention and revenues in mobile games is
significantly higher than in other app industries.

25. 13 THE PROPOSITION
We are not going to lie - this is a high risk, high reward opportunity!
THE ROUND
We are looking for a seed round (of $500.000 in total) to propel our
development activities and launch more user growth initiatives.
The ideal investor would be open to working on a convertible debt basis
although we are currently still investigating any other types of investment
opportunities as well.
We need investment money to:
1. Setup a dedicated team that can manage the day-to-day operations
2. Increase our development capacity
3. Implementing retention boosting initiatives and in-game features
4. Execute the user-growth and acquisition strategies
Click this link to access our
Angelist profile!!!
https://angel.co/streetholder

26. 13 WHY INVEST?
FIRST MOVER ADVANTAGE
If you are the first who invests, and take on shares on a convertible debt basis, you are
highly likely to end-up with a much better company valuation if the company succeeds!
THE PERFECT TEAM
Our team is a perfect blend of professionals. We have been using our own money
during the last couple of years to build and launch Streetholder, which tells you how
passionate we are.
And we might not have the proper funds to become successful, but we do have all the
right expertise (and passion) in-house to become a hit!
THE GAME
We firmly believe, and have the right metrics in place that our game’s concept is one
people could fall in love with!
We also believe you can only invest in us if you have the same trust in the potential of
this game as we do.

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Contact jim@streetholder.com to learn more...
www.streetholder.com