1. ASHUTOSH GOSWAMI
E-Mail: ashutoshgoswami93@gmail.com ~ Contact: 08004008829, 07800126666
An accomplished professional with a career in Sales & Marketing/ Pre-owned Tractors
salesBusiness Development /Dealer & channel development Customer Relationship
Management across multiple categories, managing multi-media campaigns across the country, leading
high growth and overseeing new brand launches ~ Preferred Location: Delhi-NCR/ North IndiaUttar
Pradesh
Summary
• A MBA professional with 5.8 years of experience in Sales & Marketing, Pre-owned
Tractors sale, Dealer & channel development, Business Development and
Customer Relationship Management
Working with Force Motors Ltd, Lucknow as Sr.Sales Executive.
• worked with Mahindra & Mahindra Ltd, Lucknow as Sales Executive (Senior
Certifier) in Mahindra Vishwas
• Hands-on experience in charting out corporate sales strategies and contributing
towards enhancing business volumes & growth and achieving profitability norms
in the field of Preowned tractors
• Demonstrated expertise in developing & implementing promotion plans and
handling communication for products including all above the line & below the line
activities
• Proficient at maintaining cordial relationship with dealers, ensuring service
norms to achieve dealer development and business retention
• An effective communicator & team leader with strong analytical, problem solving
& organizational abilities
Core Competencies
Sales & Marketing
• Implementing sales strategies to build consumer preference and driving volumes
• Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics
Dealer & Channel Development
• Monitoring the company marketing function to identify and develop new customers for products and services
• Establishing and implementing the short & long range goals, objectives, policies and procedures
Team Management
• Managing the gamut of tasks including manpower planning and coordination with the Sales Teams
• Leading and motivating the team to achieve pre-set targets
Organizational Experience
Working with Force Motors Ltd, Lucknow as Senior Sales Executive.
• Handing set of dealers for achieving sales target
• Dealer scouting
• Marketing development activities
• Dealer /dealer manpower training
• Liaising with government Institutions/banks
• Assisting the state head
• Tracking competition & providing feedback
• Customer contact to enhance sales.
•
Since 17 Nov’15 till Date with Force Motors India Pvt Ltd., Lucknow as Sr. Sales Executive
Since Oct’09 till 31 March’15 with Mahindra & Mahindra Ltd., Lucknow as Sales Executive (Senior Certifier)
Dealer & channel development
Business Development
Sales & Marketing
Product Management
Channel Management
Key Account Management
Team Management

2. Highlights:
• Efficiently achieved highest sales & collection of 1.80 crores and received 2nd
position in F-14 cum F-15
• Successfully appointed 27 dealers in Lucknow AO
• Holds the credit of marketing 1063 certified tractors and 174 new tractors in FY13-14 through Mahindra Vishwas Dealer
in 2013-2014
• Essayed a stellar role in conducting “Operation Vijay” in Chibramau, “Operation Hit” in Auriaya, “Operation Jeet Plus” in
• Manipuri, “June ka Jauhar” at Faizabad & “Lakshya 1000” in Bhinga
Projects Handled:
• Handled ‘’Customer Renting & Hiring Project of Mahindra Tractors” at Gujarat
• “How to Increase the Sale of Mahindra Tractors” in Sadabad Block (Hathras)
Education
• Diploma in Mechanical Engineering from Institution of Mechanical Engineers, Mumbai
• MBA (Marketing & Finance) from RATM, U.P. Technical University in 2009 with 62%
• BBA (Marketing & IT) from B.S.A. Degree College, Mathura in 2005 with 64%
• 12th
from Sarswati Inter College (UP Board), Hathras in 2002
• 10th
from Sarswati Inter College (UP Board), Hathras in 2000
Other:
• Advance Diploma in Computer Programming (ADCP) from RGCSM
IT Skills
• Well versed with MS Office 98 to 2007, C, C++, FoxPro, HTML and Internet Applications
Academic Project/ Training
• Successfully completed projects on:
o Effect and Scope of Telecommunications in Rural Areas
o Consumer Buying Behaviour of Reliance Handset of Aligarh from Reliance InfoCom Ltd.
Trainings Attended
• Successfully attended the following trainings:
o Karandhar Training Program at Budni
o Product Training at Nagpur in Mahindra Tractors Plant
o Linguistic Training at Mahindra Excellence Center at Lucknow
o Technical & Product Training at Rudrapur in Mahindra Tractors Plant
o Demo & Implement Training at YTC in Lucknow
Personal Details
Date of Birth: 08th
June 1986
Address: Bada Navipur, Agra Road, Hathras- 204101, Uttar Pradesh
Languages Known: English and Hindi
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