1. PENTARAO CHITTA
Mobile: +91-09392003283 ~E-Mail: cpraoici@gmail.com
JOB OBJECTIVE
Seeking senior level assignments in Channel Sales with an organisation of high repute in Consumer Durable / Building
materials industry
PROFILE SUMMARY
• Qualified PGDBM (Marketing & Financial Management) with 13 years’ experience in the areas of Sales & Marketing, Retail
Operations, Key Account and Team Management
• Demonstrated experience in developing & maintaining marketing strategies to meet organisational objectives
• Understanding of exploring new markets for business growth and setting up operations
• Capable of planning and executing marketing activities to accomplish revenue growth
• Demonstrated abilities in establishing relationships with customers and channel partners including system integrators
• Adept at developing relationships with key decision-makers in target organisations for revenue
• Effective communicator & negotiator with strong analytical, problem solving, creative & organisational abilities
CORE COMPETENCIES
Sales & Marketing:
• Implementing sales promotion plans & new store concepts to generate sales for achievement of targets
• Analysing latest marketing trends and tracking competitors’ activities and providing valuable inputs for fine tuning sales
& marketing strategies
Product Management
• Evolving and implementing strategies for launch and promotion of new products
• Evaluating and developing strategies for ensuring product performance in consonance with business objectives
Key Account Management
• Establishing relationships with stakeholders to ensure seamless achievement of organisational objectives
• Accomplishing the profitability analysis of existing business and providing analytical support to implement key decisions
Team Management
• Mentoring, training & developing a team members to ensure operational efficiency and product knowledge
• Monitoring the performance of team members to ensure efficiency operations and meeting of individual & group targets
and corporate goals
ORGANISATIONAL EXPERIENCE
Since Mar’07 Roca Bath Room Products Private Ltd. Visakhapatnam (Previously known as Parryware)
Growth Path:
Assistant Manager: Mar’07 ‘ 2012
Deputy Manager: Jan’07’ 2014
Area Head: Jan’07’2105

2. Role:
Heading Maharastra (ROM) with a team of 7 sales force
• Spearheaded the retail network of bathroom fittings encompassing 100 Retail Outlets and over 1000 Sub-dealers spread
over in 25 districts; accountable for planning and executing various retail projects in the assigned region
• Coordinated with builders, architects, plumbers and contractors
Nov’04 – Feb’07 Havells India Ltd., Visakhapatnam as Sales Executive
Role:
• Held the responsibility of the retail network of electrical & bathroom fittings encompassing 9 Retail Outlets spread over in
4 districts
• Instituted 2 new retail outlets in 10 months with an average annual turnover of Rs 10 lacs each in the first year of
operations
• Acquired land mark projects in Visakhapatnam, Srikakulam, Kakinada and Rajahmundry
• Handled many major projects such as Miracle Software Systems
Feb'03-Nov'04 ICI India Ltd. as Sales Associate
(At Hyderabad till Aug’03; later shifted to Visakhaptnam)
Role:
• Liaised with builders, architects and painting contractors for developing good market reputation in sales & Color
Consultant
• Successfully contributed 20% growth in total sales in Vizag.
Highlights:
• Holds the distinction of receiving:
o Orders from HSBC IT Park, Visakhapatnam
o Big orders from many projects at beach road
• Essayed a key role in achieving 70% growth in institutional sales
• Worked with big institutions such as Hotel Greenpark, Hotel Grand Bay and Bhupatihotels Pvt. Ltd.
EDUCATION
• Post Graduate Diploma In Business Management (Marketing & Financial Management) from Ambedakar Institute of
Management Studies, Visakhapatnam in 2002
• B.Com. from KGRL College Bhimavaram, Andhra University in 1999
IT SKILLS
Tools/Others : MS Office, UNIX
Language : C
PERSONAL DETAILS
Date of Birth : 11th
December 1978
Present Address : D.No.1&2, Lords Manor,sujana park,Lulanagar,pune -411040.
Languages Known : English, Hindi and Telugu
Location Preference: Anywhere in India preferably South India