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HARKIRAT SANDHU VIRK
E-Mail: kiratsandhumba@gmail.com / Phone: 09780000339
Goal-oriented professional targeting assignments in Online Marketing / Digital Marketing with a
leading organization of repute
Location Preference: Chandigarh, Panchkula & Zirakpur
Industry Preference: Retail
P R O F I L E S U M M A R Y
• An enthusiastic professional with nearly 4 years of experience in Store Management & Online Marketing .
• Currently associated with Emerge Retail Pvt. Ltd., Location as Online Marketing Manager
• Worked exclusively with the higher authorities for Search Marketing to strategize, upsell, and analyse Return on
Investment (ROI) for Pay Per Click (PPC) management offerings
• Gained exposure in developing content initiatives to launch blogs, video content and social media profiles in order to
generate thought leadership and significant inbound marketing results
• Experienced in analysing keywords and Google analytics, conducting competitive analysis to identify improvements as
well as increase visibility and rankings
• Exposure in establishing and nurturing business relationships with current and prospective customers in the assigned
territory / market segment to generate new business for the organization’s products / services
• An effective communicator with excellent relationship management skills and strong problem solving capabilities
A R E A S O F E X P O S U R E
Digital Marketing
Social Media Management
Online Marketing
Search Engine Optimisation
Team Management
Client Relationship Management
Internet Brand Marketing
Business Development
O R G A N I S A T I O N A L E X P E R I E N C E
Since Jul’14 with Emerge Retail Pvt. Ltd., Zirakpur as Online Marketing Manager
Key Result Areas:
• Utilizing compelling ad copy, Google AdWords editor, alpha/beta testing, exact phrase vs. broad matching, day-parting,
negative keywords, and so on, to identify and correct poor performing keywords
• Boosting up sale with entire websites; coordinating with 10 team members
• Creating and refining social media profiles to enhance client acquisition, customer service and PR efforts on the web
• Training company staff on using social media tools and technologies; setting-up internal processes to manage social
media activity across multiple departments
• Analysing keywords and Google analytics, conducting competitive analysis to identify improvements as well as
increasing visibility and rankings
• Managing online campaign media buys, advanced analytics and reporting
• Taking the lead in the creation and management of a monthly reporting dashboard that measures a number of KPIs
agreed with the senior management team
• Planning and implementing online marketing strategies with assistance of Business Development Managers
• Collaborating with internal teams in creating landing pages and optimizing user experience
Highlights:
• Managed a budget of INR 10, lakh for digital campaigns that generated over 2000 new customer leads and delivered
an over 70% ROI to the business
• Successfully designed, built and maintained social media presence for the company and its clients
Aug’11 to Jun’13 with Lilliput Kids Wear Ltd., Amritsar
Growth Path
Aug’11 – Jan’13 Store Manager
Jan’13 – Jun’13 City Head
Key Result Areas:
• Suggested merchandise based on individual requirements and assisted in display of merchandise in the store

2. • Designed and executed retail & trade plan for company; implemented Management by Objectives (MBO) strategy
• Maintained sales records and other MIS reports for inventory control; tracked segment-wise inventory level
• Maintained knowledge of current sales & promotions, policies regarding payment and exchanges & security practices
• Collated competitor data on products in different markets; tracked allied industry activities and shared with the
product team
• Enhanced customer shopping experience by educating customers on usage of devices and applications
Highlights:
As City Head:
• Launched new products & retail counter activation in Amritsar to increase the primary & secondary sales through
distributors
• Appreciated for continuously achieving 100% of the budget numbers for the assigned territory
As Store Manager:
• Achieved sales targets for 25000 products by executing the distribution strategy at the channel partner level
• Assisted in promoting sales of kidswear in stores and achieved maximum sales in the same category within a span of 5
crore / year
S U M M E R I N T E R N S H I P
Organisation: OCM India Ltd., Amritsar
Period: Jun’10 to Jul’10
Topic: Training Effectiveness with special references to Attitudinal Training
Responsibilities:
• Understood the methods for identifying training needs of the individuals
• Studied different methods of training so as to find out which method is most appropriate and practical
• Developed new ways to improve the effectiveness of training
P R O J E C T
Title: A Study on the Factor Responsible for the Employee Burnout in the Healthcare Industry
of Jalandhar
Period: Oct’10 to Mar’11
Description: Studied various factors contributing in the employee burnout, impact of burnout on the
performance of employees & the strategies that can be used to reduce the burnout.
A C A D E M I C D E T A I L S
• MBA (Human Resource & Marketing) from College Name, Lovely Professional University, Location in 2011 with 69.47%
• BBA (Management) from College Name, Guru Nanak Dev University, Location in 2009 with 62%
• 12th
from School Name, Punjab School Education Board, Location in 2006 with 65%
• 10th
from School Name, CBSE Board, Location in 2004 with 64%
I T S K I L L S
• Applications: MS Office (Word, Excel & PowerPoint) & Internet Applications
• Software: ERP
E X T R A C U R R I C U L A R A C T I V I T I E S
• Secured 2nd
position in Business Simulation by Marketplace (Please confirm for placements)
• Received appreciation for outstanding performance at Fashion Show organised in college
P E R S O N A L D E T A I L S
Date of Birth: 25th
November 1988
Languages Known: English, Hindi & Punjabi
Address: Please Mention