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1. ROHITH SREEKUMAR
Mobile: +91-9567489421, +91-9496332400
E-Mail: rohithsreekumar@gmail.com
LinkedIn Profile: https://www.linkedin.com/profile/view?id=29667681&trk=nav_responsive_tab_profile
PROFILE SUMMARY
• PGDM / MBA (Marketing & Service Operations) professional with experience of 5 years and 3 months in Sales &
Marketing, Business Development and Merchandising of established retail / convenience outlets, franchises and
national brands
• Experienced at handling operations encompassing conducting detailed market analysis, competitor’s benchmarking
and supply & demand planning
• Proficiency in driving business growth through identification & penetration of new market segments for attainment of
targets with a view to optimise revenue
• Skilled in purchasing the best merchandise which fits the establishment’s requirements
• Demonstrated expertise in development & implementation of promotion plans and handling communication for
brands which includes all Below the Line activities
• Excellent analytical and interpersonal skills
WORK EXPERIENCE
ITC Limited, India (Aug’12- Present)
Assignments Handled:
Since Jul’13 Area Executive - Cigarette Channel (CFP)
• Steering supply & demand planning for effective operations
• Involved in sales forecasting and competitive monitoring
• Planning for effective brand building and management
• Overseeing WD investment, stock control and logistics management
• Monitoring work processes and systems at the WD points
• Implementing cost effectiveness measures, resulting in considerable cost savings upto 1.5%
• Imparting effective trainings for the development of sales force
• Cigarette Turnover of the section being handled- 14.81 crore ( Six Distributors/WDs)
Highlights:
• Highest confectionary growth achieved for Thiruvalla section during Aug’14 in the Cigarette(convenience) channel
• Price monitoring activity implemented effectively with the help of Taskforce team
• Competition(Vazir Sultan Tobacco company and Golden Tobacco Company) is less than 15% in the territory assigned
• Able to handle the various External Environmental factors like COTPA Regulations (related to cigarettes and tobacco) in a
diligent manner so as to prevent the loss of our brands sales
• ITC’s DSFT brands like Royal Dlx FT able to capture the shares of brands like Charminar and Panama of VST and GTC
respectively to a certain extent in some specific pockets within the territory
Aug’12-Jun’13 Area Executive - Personal Care Products (PCP)
• Achieved the sales targets assigned
• Handled category and portfolio management of Personal Care Products
• Administered the Sales Team of twelve members
• Personal care turnover handled- average 25 lacs
Highlights:
• An Institutional order worth Rs 6.46 Lakhs for Personal care range of products obtained from Berger Paints delivered
within minimum timeframe
• Visit from RSM and Fiama Di Wills Brand Manager gave a positive response on the overall availability of Personal care
products at Independently Self Serviced (ISS)outlets

2. PE Electronics Ltd., India (Mar’11-Jul’12)
Role:
• Identified business opportunities through market surveys and mapped requirements as per targeted plans & through lead
generation activities
• Led teams towards achievement of organizational goals and industry best practices
HDFC Bank Ltd., India (Apr’10-Mar’11)
Role:
• Handled the Non-Resident customer portfolios of 9 branches in and around Trivandrum
• Built a new set of Non-Resident Indian accounts from the base provided
• Main focus on NRE/NRO accounts, NRI Investments and FCNR deposits
• Branch activities of Bank followed up in an effective manner
SKILL SET
Sales & Marketing
Business Development
Merchandising
Operations Management
Brand Management
Product Advertising
Supply & Demand Planning
Budgeting & Cost Control
Team Management
AREAS OF EXPERTISE
• Steering initiatives for administering day-to-day retail operations, finances & budget
and designing operations manuals, KPAs & KPIs and Standard Operating Procedures
Manual for retail operations
• Implementing sales strategies for achieving business goals for the division &
managing overall operations
• Forecasting sales targets and executing them in a given time frame, thereby enhancing
existing clientele
• Implementing sales & store promotion plans & new store concepts to generate sales
for achievement of targets
• Coordinating promotional activities for new releases & special products
• Conceptualising visual merchandising displays, windows & design of retail outlets for
maintenance of a high-end store Image
• Directing development & implementation of key procurement strategies
• Handling product planning & range designing and ensuring optimum inventory levels
for achieving cost savings
• Training team & ensuring adherence to the norms; reviewing performance of Sales &
Operations Team in territory for reporting to management
• Creating & sustaining a dynamic environment that fosters development opportunities
and motivates high performance amongst team
EDUCATION
• PGDM / MBA (Marketing & Service Operations) from ITM Business School, Navi Mumbai in 2010; CGPA: 3.09/4
• B.Tech. (Mechanical Engineering) from Government Engineering College, Trivandrum in 2008; 77% marks
Academic Project: ‘Emars Agro India’ Market Survey Project in 2009
CERTIFICATIONS
• Best Operational Management Student 2008-10
• Relationship Management Certification by HDFC Bank Ltd. and ITM Navi Mumbai, 2010

3. EXTRAMURAL ENGAGEMENTS
Served as:
• Quiz Co-ordinator, Frisson 8.0, ITM Navi Mumbai, 2008
• Co-ordinator, Cultural-TECHNOEVENT, Aagneya, GEC Barton Hill, Trivandrum, 2008
• Active Volunteer, National Service Scheme Unit, GEC, Barton Hill, Trivandrum, 2007
• Secretary, Energy Conservation Club, GEC Barton Hill, Trivandrum, 2007
• Member, Renji Cricket Club, Trivandrum, 2006
ACADEMIC ACCOLADES
• Recognised as:
o 2nd
Runner-up, Treasure Hunt: “Caca de Tesouro”, Nirma University, Ahmedabad, 2009
o Winner, Zonal Round, “Padayottam”, a Quiz show, Kairali TV Channel, 2007
o Winner, English Poetry Recitation, Christ Nagar School, Trivandrum, 2002
• Received Proficiency Awards at school level
CONFERENCES / SEMINARS ATTENDED
• Annual Convention on “Leadership Leveraging Human Potential” Mumbai, 2009
• National HR conference in the New Economy”, ITM Navi Mumbai, 2009
PERSONAL DETAILS
Date of Birth : 3rd
April, 1986
Languages Known : English, Hindi & Malayalam
Address : Sreyas, SRWA-84, Snehapuri Road, Karumom P.O., Trivandrum - 695002