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RAJASHEKHAR CHETTIAR
Contact: +91 – 9892049852 E-Mail: rajashekhar.chettiar@gmail.com
JOB OBJECTIVE
Seeking senior level assignments in Business Development/Key Account Management/Channel Management with
an organization of repute
PROFILE SUMMARY
• A dynamic professional with nearly 16 years of experience in Business Development, Key Account
Management and Channel Management in FMCG and Telecom sectors
• Adept at providing value added customer service by resolving issues & ensuring their satisfaction with the
product and service norms
• Adroit at developing market segments and promoting new products to generate additional revenue
• Deft at networking with prospective clients and generating business from the existing accounts
• Skilled in characterizing as a visionary, strategist & tactician with consistent record of delivering results to
enhance growth and profits
• Proficient in hiring, guiding and motivating employees to ensure satisfactory performance
• An efficient leader with excellent planning and people management skills
CORE COMPETENCIES
• Conceptualizing and implementing sales promotional activities such as Dealers meets & demonstrations etc.,
as a part of brand building & market development efforts
• Tracking market/ competitor trends to keep abreast with the changing client’s requirement and expectations
• Providing direction to execute promotions/launches in sync with regional characteristics
• Initiating and developing relationships with key decision makers in target organizations
• Identifying and networking with reliable channel partners resulting in deeper market penetration and reach
• Strategizing the long term business directions of the region to ensure maximum profitability in line with
organizational objectives
• Managing customer centric operations & ensuring customer satisfaction by achieving delivery & service
quality norms
• Creating and sustaining a dynamic environment that fosters the development opportunities and motivates
the high performance amongst the team members
ORGANISATIONAL EXPERIENCE
Febrauary 15- Till Date RELIANCE JIO INFOCOMM LTD
Jio Centre Head –Mumbai
 Identifying and analyzing the demography and scope for Device & Telecom and all Various Products
offered by JIO.
 Interacting with the Network, EPC, and Fiber team to ensure the acquisitions & make the sites RFE.
 Setting up the distribution network for Device and connectivity. Had appointed RDS & ARD in short span
of time
 Categorizing the Preferred retailers and introducing them to the Products & services to be Offered
 Synchronizing with the MARCOM for visibility & identifying the vital Location and the Tie-ups.
 Ensuring and enrolling the right candidate and positioning them accordingly.
 As a JIO Centre head ,empower responsibility and authority for cross functional Department further
down in my hierarchy, SCM, MARCOM, FINANCE,HR,ADMIN,NETWORK ,etc.( Across-the-board 100- 150
employee).
 Onboarding the RDS & ARD, incorporating them to the Process and system, ensuring the Distributors for
launch Readiness.
 Accountable for the P&L of the JIO CENTRE.
February 14- January 15 Getitinfomedia Pvt Ltd- Mumbai Channel Manager
Responsibilities
• Appointment of channel partner and generating revenue from them
• Ensuring the team follows their PJP, handhold them and train them on range selling
• Coordinating with the backend team for fulfilment of the customers
• Generated business for long term revenue growth
• Maintained relationships with Distributors and customers to ensure repeat business
• Imparted trainings to the team members in order to retain employees
• Prepared promotional marketing strategies to increase sales growth such as sales events, programs, Incentive
scheme, distributor payout, etc.
Oct 11 – Jan 13 Aircel Ltd., Goa, Ratnagiri as Senior Manager (Sales)
Handled the entire cluster of Goa and Ratnagiri and was responsible for all the kpis pertaining to this cluster.
Responsibilities
• Handling a team of 3 Territory Managers, 6 Assistant Territory Managers and 18 Channel Partners
• Overseeing the Prepaid Sales of Vital & Emerging markets, Brand launch, VAS penetration and MNP
• Identifying new customers and achieving prepaid revenue target of the territory
• Carrying out activities for APP Program Development & Roll-Out, Regulatory Compliances and Processes
Implementation
Highlight
• Holds the credit of being an Exceptional Contributor for FY 2009-10
Jun’05 – Sep’11 Bharti Airtel Ltd., Mumbai
Growth Path
Jun’05 – Nov’06 Territory sales Manager
Dec’06 – Apr’08 Assistant Sales Manager
Apr’08 – Jun’10 Zonal Sales Manager
Jun’10 – Sep’11 Senior Manager (Zonal Sales)
Responsibilities
As Senior Manager (Zonal Sales)
• Conceptualized and executed market strategy for brand re-launch, prepaid sales, VAS penetration, 3G rollout
and MNP for Central Zone area
• Generated business for long term revenue growth
• Prepared budgets on Monthly & Annually basis for target markets
• Organized campaigns to ensure maximum brand visibility to capture optimum Market share
• Handled a territory with a revenue of 72 crs pa.
Highlights
• Bagged the following awards:
o Best ZSM Award for Q3 & Q4 of 2010-11 in Shatak Contest for achievements in Distribution Channel
Expansion, Customer Acquisitions and revenue generation in Mumbai Circle
o Best Employee Award in the FY 09-10
o Recognised for achieving the best ever APEF Compliance in the history of Mumbai circle for the 1st
ever
time with 99.15% in 07-08
o Airtel Teammies Award for Team work and Leadership for the year 06-07
o Arjuna Award for the year 05-06
• Efficiently reduced the gap between CMS and Airtel from 4% to 2 % by analyzing market trends
• Enhanced financial growth by 13% in tertiary revenue
• Successfully gained the CMS Leadership for Airtel in Airoli and Koparkhairane
• Organized a medical camp for retailers and their families
• Efficiently developed an alternate channel from the ground for the first time in the entire circle for expansion
• Successfully arranged Engagement Programs like Ek Shaam Airtel Ke Naam and Airtel Jalwa with 1300
Dealers
• Ensured month on month innovation on Franchisee loyalty Programme like religious trip etc.
• Skilfully launched Airtel Life Time in Thane City
• Won Certificate of Appreciation for Ideation and Innovation in sales
Responsibilities
As Zonal Sales Manager
• Implemented retail expansion through growth in transacting & SIM selling outlets in the territory
• Maintained relationships with Distributors and Retailers to ensure timely supply of materials
• Guaranteed prepaid AV rejects to be below 2% and assured VTM compliance on documentation
• Imparted trainings to Territory Managers (TM) in order to retain employees
• Provided consistent customer experiences across the brand shop and Airtel Exclusive touch points
• Liaised with Network Team for maximum network deployment in territory
• Involved in promoting VAS products in retail channel to get IRMS
Highlights
• Enhanced financial growth by 31% in Prepaid Net Additions and in Tertiary by 17%
• Holds the credit for achieving the highest activation of 14,734 in the month of Jan 09 in Central Zone
• Efficiently gained the Highest CMS Score for Airtel in Kalwa, Mumbra and Kalyan across the Mumbai Circle.
• Holds the credit of being an Exceptional Contributor for FY 2006-07
Responsibilities
As Assistant Sales Manager
• Provided accurate solutions along with customer business leaders
• Carried out all the activities for introducing new product in the market i.e. from planning investment to final
launch of the product
• Handled Business verticals i.e. Retail, Handsets and Airtel Brand shops and Relationship Centres
• Coordinated with Network & Back-End Team to resolve all compliance issues
• Arranged advertising material inventory like retail signage to improve brand visibility and revenue generation
• Prepared promotional marketing strategies to increase sales growth such as sales events, programs, Incentive
scheme, distributor payout, etc.
Responsibilities
As Territory Sales Manager
• Provided target breakups for sales people and distributors in order to achieve revenue and Zonal targets
• Accountable for inventory management & customer servicing
• Designed & implemented company policies for workforce
• Executed schemes and innovative ideas by mapping market trends and conducted competitive analysis to
enhance sales in market for channels like Telecom outlets, groceries shops and General stores, etc.
• Ensured meeting of sales goals and objectives by developing effective sales incentives programs
Highlight
• Successfully handled a turnover of 12 Crores p.a.
PREVIOUS EXPERIENCE
Aug’96 – May’05 Gillette India Ltd., Mumbai, Thane and Kalyan District
Growth Path
Aug’96 – Feb’03 Sales Executive
Feb’03 – May’05 Territory Sales In-Charge
Highlights
• Gained experience in Distribution Logistics and Channel Sales
• Successfully handled Personal Care Product business which was a turnover of Rs. 2 Crores per annum in
Central Suburbs
• Responsible for market penetration of some most reputed brands like Mach 3 Turbo, Presto, Oral-B, Gel,
Foam, Duracell Battery, etc. by initiating various promotion campaigns
• Conducted new product training for the sales force and dealer network including providing test units to
region managers and key dealers for use in demonstrations
• Key member of the Mach3 launch in Mumbai
• Handled distributors to achieve secondary/ primary sales targets and accordingly set targets for FSEs &
stockists
• Successfully handled 5 Distributors and 9 DSM from the area to Dombivili to Shahapur
• Led cross functional activity between sales and system.
EDUCATION
1996 Bachelor of Commerce from K.J. Somaiya College, Vidhyavihar, Mumbai University
PERSONAL DETAILS
Date of Birth: 20th
June, 1975
Permanent Address: 9/26 Park Site Colony Vikhroli (W), Mumbai-400079
Languages Known: English, Hindi, Marathi & Tamil

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rajashekhar_chettiar

  • 1. RAJASHEKHAR CHETTIAR Contact: +91 – 9892049852 E-Mail: rajashekhar.chettiar@gmail.com JOB OBJECTIVE Seeking senior level assignments in Business Development/Key Account Management/Channel Management with an organization of repute PROFILE SUMMARY • A dynamic professional with nearly 16 years of experience in Business Development, Key Account Management and Channel Management in FMCG and Telecom sectors • Adept at providing value added customer service by resolving issues & ensuring their satisfaction with the product and service norms • Adroit at developing market segments and promoting new products to generate additional revenue • Deft at networking with prospective clients and generating business from the existing accounts • Skilled in characterizing as a visionary, strategist & tactician with consistent record of delivering results to enhance growth and profits • Proficient in hiring, guiding and motivating employees to ensure satisfactory performance • An efficient leader with excellent planning and people management skills CORE COMPETENCIES • Conceptualizing and implementing sales promotional activities such as Dealers meets & demonstrations etc., as a part of brand building & market development efforts • Tracking market/ competitor trends to keep abreast with the changing client’s requirement and expectations • Providing direction to execute promotions/launches in sync with regional characteristics • Initiating and developing relationships with key decision makers in target organizations • Identifying and networking with reliable channel partners resulting in deeper market penetration and reach • Strategizing the long term business directions of the region to ensure maximum profitability in line with organizational objectives • Managing customer centric operations & ensuring customer satisfaction by achieving delivery & service quality norms • Creating and sustaining a dynamic environment that fosters the development opportunities and motivates the high performance amongst the team members ORGANISATIONAL EXPERIENCE Febrauary 15- Till Date RELIANCE JIO INFOCOMM LTD Jio Centre Head –Mumbai  Identifying and analyzing the demography and scope for Device & Telecom and all Various Products offered by JIO.  Interacting with the Network, EPC, and Fiber team to ensure the acquisitions & make the sites RFE.  Setting up the distribution network for Device and connectivity. Had appointed RDS & ARD in short span of time  Categorizing the Preferred retailers and introducing them to the Products & services to be Offered  Synchronizing with the MARCOM for visibility & identifying the vital Location and the Tie-ups.  Ensuring and enrolling the right candidate and positioning them accordingly.  As a JIO Centre head ,empower responsibility and authority for cross functional Department further down in my hierarchy, SCM, MARCOM, FINANCE,HR,ADMIN,NETWORK ,etc.( Across-the-board 100- 150 employee).  Onboarding the RDS & ARD, incorporating them to the Process and system, ensuring the Distributors for launch Readiness.
  • 2.  Accountable for the P&L of the JIO CENTRE. February 14- January 15 Getitinfomedia Pvt Ltd- Mumbai Channel Manager Responsibilities • Appointment of channel partner and generating revenue from them • Ensuring the team follows their PJP, handhold them and train them on range selling • Coordinating with the backend team for fulfilment of the customers • Generated business for long term revenue growth • Maintained relationships with Distributors and customers to ensure repeat business • Imparted trainings to the team members in order to retain employees • Prepared promotional marketing strategies to increase sales growth such as sales events, programs, Incentive scheme, distributor payout, etc. Oct 11 – Jan 13 Aircel Ltd., Goa, Ratnagiri as Senior Manager (Sales) Handled the entire cluster of Goa and Ratnagiri and was responsible for all the kpis pertaining to this cluster. Responsibilities • Handling a team of 3 Territory Managers, 6 Assistant Territory Managers and 18 Channel Partners • Overseeing the Prepaid Sales of Vital & Emerging markets, Brand launch, VAS penetration and MNP • Identifying new customers and achieving prepaid revenue target of the territory • Carrying out activities for APP Program Development & Roll-Out, Regulatory Compliances and Processes Implementation Highlight • Holds the credit of being an Exceptional Contributor for FY 2009-10 Jun’05 – Sep’11 Bharti Airtel Ltd., Mumbai Growth Path Jun’05 – Nov’06 Territory sales Manager Dec’06 – Apr’08 Assistant Sales Manager Apr’08 – Jun’10 Zonal Sales Manager Jun’10 – Sep’11 Senior Manager (Zonal Sales) Responsibilities As Senior Manager (Zonal Sales) • Conceptualized and executed market strategy for brand re-launch, prepaid sales, VAS penetration, 3G rollout and MNP for Central Zone area • Generated business for long term revenue growth • Prepared budgets on Monthly & Annually basis for target markets • Organized campaigns to ensure maximum brand visibility to capture optimum Market share • Handled a territory with a revenue of 72 crs pa. Highlights • Bagged the following awards: o Best ZSM Award for Q3 & Q4 of 2010-11 in Shatak Contest for achievements in Distribution Channel Expansion, Customer Acquisitions and revenue generation in Mumbai Circle o Best Employee Award in the FY 09-10 o Recognised for achieving the best ever APEF Compliance in the history of Mumbai circle for the 1st ever time with 99.15% in 07-08 o Airtel Teammies Award for Team work and Leadership for the year 06-07 o Arjuna Award for the year 05-06 • Efficiently reduced the gap between CMS and Airtel from 4% to 2 % by analyzing market trends • Enhanced financial growth by 13% in tertiary revenue
  • 3. • Successfully gained the CMS Leadership for Airtel in Airoli and Koparkhairane • Organized a medical camp for retailers and their families • Efficiently developed an alternate channel from the ground for the first time in the entire circle for expansion • Successfully arranged Engagement Programs like Ek Shaam Airtel Ke Naam and Airtel Jalwa with 1300 Dealers • Ensured month on month innovation on Franchisee loyalty Programme like religious trip etc. • Skilfully launched Airtel Life Time in Thane City • Won Certificate of Appreciation for Ideation and Innovation in sales Responsibilities As Zonal Sales Manager • Implemented retail expansion through growth in transacting & SIM selling outlets in the territory • Maintained relationships with Distributors and Retailers to ensure timely supply of materials • Guaranteed prepaid AV rejects to be below 2% and assured VTM compliance on documentation • Imparted trainings to Territory Managers (TM) in order to retain employees • Provided consistent customer experiences across the brand shop and Airtel Exclusive touch points • Liaised with Network Team for maximum network deployment in territory • Involved in promoting VAS products in retail channel to get IRMS Highlights • Enhanced financial growth by 31% in Prepaid Net Additions and in Tertiary by 17% • Holds the credit for achieving the highest activation of 14,734 in the month of Jan 09 in Central Zone • Efficiently gained the Highest CMS Score for Airtel in Kalwa, Mumbra and Kalyan across the Mumbai Circle. • Holds the credit of being an Exceptional Contributor for FY 2006-07 Responsibilities As Assistant Sales Manager • Provided accurate solutions along with customer business leaders • Carried out all the activities for introducing new product in the market i.e. from planning investment to final launch of the product • Handled Business verticals i.e. Retail, Handsets and Airtel Brand shops and Relationship Centres • Coordinated with Network & Back-End Team to resolve all compliance issues • Arranged advertising material inventory like retail signage to improve brand visibility and revenue generation • Prepared promotional marketing strategies to increase sales growth such as sales events, programs, Incentive scheme, distributor payout, etc. Responsibilities As Territory Sales Manager • Provided target breakups for sales people and distributors in order to achieve revenue and Zonal targets • Accountable for inventory management & customer servicing • Designed & implemented company policies for workforce • Executed schemes and innovative ideas by mapping market trends and conducted competitive analysis to enhance sales in market for channels like Telecom outlets, groceries shops and General stores, etc. • Ensured meeting of sales goals and objectives by developing effective sales incentives programs Highlight • Successfully handled a turnover of 12 Crores p.a. PREVIOUS EXPERIENCE Aug’96 – May’05 Gillette India Ltd., Mumbai, Thane and Kalyan District
  • 4. Growth Path Aug’96 – Feb’03 Sales Executive Feb’03 – May’05 Territory Sales In-Charge Highlights • Gained experience in Distribution Logistics and Channel Sales • Successfully handled Personal Care Product business which was a turnover of Rs. 2 Crores per annum in Central Suburbs • Responsible for market penetration of some most reputed brands like Mach 3 Turbo, Presto, Oral-B, Gel, Foam, Duracell Battery, etc. by initiating various promotion campaigns • Conducted new product training for the sales force and dealer network including providing test units to region managers and key dealers for use in demonstrations • Key member of the Mach3 launch in Mumbai • Handled distributors to achieve secondary/ primary sales targets and accordingly set targets for FSEs & stockists • Successfully handled 5 Distributors and 9 DSM from the area to Dombivili to Shahapur • Led cross functional activity between sales and system. EDUCATION 1996 Bachelor of Commerce from K.J. Somaiya College, Vidhyavihar, Mumbai University PERSONAL DETAILS Date of Birth: 20th June, 1975 Permanent Address: 9/26 Park Site Colony Vikhroli (W), Mumbai-400079 Languages Known: English, Hindi, Marathi & Tamil